Keith Meyer

Current

Principal/Owner at Meyer Marketing LLC

Past

Marketing Consultant at Charles Schwab
Director Marketing at Visa, Inc.
Marketing Strategy Consultant at Business Arts Marketing

Director – Marketing Communications at Wells Fargo & Co.
Market Development Manager – New Markets at AAA - Northern California

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Education

Thunderbird School of Global Management
Miami University
City College of San Francisco

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Recommended

5 people have recommended Keith

Connections

216 connections

Industry

Marketing and Advertising

Keith Meyer’s Summary

Marketing expert with extensive experience in global and domestic Marketing Strategy, Branding, Marketing Communications, Large corporate consulting, start-up launch consulting.

Keith Meyer’s Specialties:

Negotiations, Marketing, Branding, Communications, Business Launches

Keith Meyer’s Experience

Principal/Owner

Meyer Marketing LLC

(Marketing and Advertising industry)

July 2007 — Present (2 years 5 months)

Marketing Consultant focused on helping small to mid-sized businesses with their overall marketing strategies. I help them to develop clear, concise, world-class Marketing Plans - like the big guys - on a small business budget. My goal is to make the process painless, affordable, motivating, exciting and most of all fun. Take the first step to accelerate your business growth!
Marketing Consultant

Charles Schwab

(Marketing and Advertising industry)

2007 — 2008 (1 year )
Director Marketing

Visa, Inc.

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

March 2003 — July 2007 (4 years 5 months)

Responsible for all marketing strategies, programs and promotions for Visa small business, middle and large market products.
· Develop marketing strategies and communications for Visa Business and Visa Commercial product segments including consumer and business-to-business marketing materials
· Manage Visa Business Partner Advantage, a discount offer program for Visa Business cardholders offering discounts from well-known partner companies like OfficeMax, Cingular, and Choice Hotels
· In one year doubled adoption of program by key Visa financial institutions
· Responsible for several national promotions including:
· “Visa Business Dream Big Contest” in conjunction with Inc. magazine: national promotion with a goal to increase awareness of Visa Business cards and benefits
· “Personal Helper” and "Year of Treasure": national promotions promoting Visa card usage at the peak holiday season
· 2004 and 2006 Visa Business Olympic Promotions
Marketing Strategy Consultant

Business Arts Marketing

(Non-Profit; Myself Only; Marketing and Advertising industry)

January 2002 — February 2003 (1 year 2 months)

· Phase I: Developed initial Marketing Plan for organization including Situation Analysis, Positioning, and Marketing/Brand Strategy
· Phase II: Implemented tactical marketing activities to attract new artists to programs, and business people as consultants to the group. Tactics included mailing lists and targeted direct mail (for acquisition), and awareness materials such as brochures, postcards, targeted email campaigns and website
Director – Marketing Communications

Wells Fargo & Co.

(Public Company; 10,001 or more employees; WFC; Banking industry)

October 1999 — October 2000 (1 year 1 month)

· Formulated national home equity goals and strategic direction. Communicated strategies to corporate and regional marketing management and agencies
· Produced national and regional Internet advertising campaigns promoting Wells Fargo home equity products through wellsfargo.com – the #1 Internet bank and the #1 home equity lender online. Media included national print publications; regional radio, print, out of home, and alternative media executions. Application volume in key markets topped initial forecasts by over 200%
· Developed nationally branded communications campaigns for Wells Fargo home equity products in 23 state footprint markets. Major media: radio, newspaper, and out of home
· Managed research, creative exploration, consumer testing and validation, and execution across all traditional and non-traditional media
· Evaluated effectiveness of multiple marketing campaigns in national and regional media
Market Development Manager – New Markets

AAA - Northern California

(Non-Profit; 5001-10,000 employees; Financial Services industry)

October 1996 — October 1999 (3 years 1 month)

· Managed the development and execution of marketing plans to introduce AAA insurance products in several Western U.S. markets. Included were market assessment, competitive assessment, and marketing strategy for all product lines. Directly supervised a team of two seasoned marketing professionals and managed a cross-functional team from various support groups
· Implemented integrated advertising strategy consisting of radio, direct mail, outdoor and print media in support of aggressive 5-year sales targets. Managed program within strict budgetary guidelines. First year sales volume topped initial projections by over 100%
· Oversaw design and execution of AAA Alaska insurance website which included online customer acquisition, online customer service capabilities, and AAA Insurance and Membership information
· Conducted market research projects (qualitative and quantitative) to uncover purchase motivations and determine key selling features of AAA insurance products

Keith Meyer’s Education

Thunderbird School of Global Management

Global MBA , Asia, Marketing, Japanese , 1991 — 1992

Activities and Societies:

Selected for InterAd, a well-regarded and competitive international marketing and advertising workshop. Project funded and sponsored by Dr Pepper/7Up Corporation. As Creative Director worked within a team to develop complete marketing, advertising, and sales promotion plan for Dr Pepper launch in Costa Rica;
International Marketing Intern: Japan-America Society, Phoenix;
100 percent self-financed
Miami University

Bachelor of Science in Business , Marketing, Decision Sciences , September 1981 — June 1985

Activities and Societies:

Alpha Delta Phi Fraternity: Social Chairman, Communications Chairman;
Senior Challenge - Student fundraising committee: Member
City College of San Francisco

Additional Information

Keith Meyer’s Interests:

Skiing, Ceramics, Hiking, Traveling

Keith Meyer’s Groups:

Thunderbird Alumni Association, Miami University Alumni Association, Alpha Delta Phi Fraternity, Loral's Big Table, Peak Potentials Quantum Leap Program