
AdSense Sn. Product Specialist at Google
Ireland

AdSense Sn. Product Specialist at Google
Ireland
Online Marketing
online marketing, affiliate marketing, search marketing, ppc, display advertising, product management, project management, web-publishing.
(Public Company; 10,001 or more employees; GOOG; Internet industry)
July 2006 — Present (2 years 1 month)
• Collaborate with engineering and product management to develop and launch AdSense products.
• Analyse customer-driven feedback to drive product change for the needs of EMEA publishers.Development and execution of operation support plans.
(Self-Employed; Myself Only; Internet industry)
2001 — Present (7 years)
• Specialisation in paid-search marketing, employing pioneering paid-for-performance remuneration
model. Clients include blue-chip and SME brands such as Amazon, eBay and Bet365.
• Acquisition and development of a growing portfolio of niche content web proper• Acquisition and development of a growing portfolio of niche content web properties includingBusSongs.com and Just-Pooh.com. Manage small team of external contractors.
(Public Company; 201-500 employees; VCLK; Internet industry)
March 2005 — August 2005 (6 months)
• Publisher and advertiser client support and training, striving to exceed service expectations.lisher and advertiser client support and training, striving to exceed service expectations.
• Client performance reporting for key accounts including Expedia, Lastminute & First Direct.
• Periodic analysis and direction provided for unmanaged accounts, aiding UK portfolio growth.
• eBay program and account management; providing strategic guidance, publisher recruitment, retention and optimisation.
(Privately Held; 11-50 employees; Internet industry)
July 2004 — September 2004 (3 months)
• Close collaboration with lead generation clients to optimise advertising campaigns.
• Lateral thinking and extended research methods to build lists of relevant advertising keywords.
• Continuous proactive market research to identify new website concepts and opportunities.
• Intense utilization of pay-for-performance advertising streams (e.g. Google AdWords and Overture).
(Public Company; 501-1000 employees; ADR; Food Production industry)
August 2003 — January 2004 (6 months)
• Management and control of order capture process.
• Communicate stock shortage issues, both internally and externally.
• Respond to customer enquires, providing a high level of customer service to senior supply chain and
procurement managers of the leading supermarket multiples.
• Managed stock inventory system during recruitment period (August 2003). Maintained
administration of CHEP pallet contract.
• Entry of delivery discrepancy data, processing special deliveries and organising delivery of samples.
Business Admin, Business, 2002 — 2006
Rated 2nd best UK business degree in the ‘Independent’s Good University Guide 2009’.
Theology, e-Business, Dreaming, Poker & Magic.