
Search Engine Marketing Manager at Builder Homesite Inc.
Austin, Texas Area

Search Engine Marketing Manager at Builder Homesite Inc.
Austin, Texas Area
An experienced search marketing professional with experience in writing copy, copyediting, website design, landing page optimization, keyword research, pay-per-click advertising, analytics/reporting, team management and social media/networking.
Copywriting, Editing, Proofreading, Web Design, Search Engine Optimization (SEO), Website Analytics, Content Development, Research, MLA style Writing, and Presentation Development.
(Internet industry)
October 2008 — Present (10 months)
(Privately Held; 51-200 employees; Internet industry)
August 2007 — September 2008 (1 year 2 months)
(Privately Held; 51-200 employees; Internet industry)
March 2007 — August 2007 (6 months)
(Public Company; 10,001 or more employees; AMD; Semiconductors industry)
March 2006 — March 2007 (1 year 1 month)
(Partnership; 1-10 employees; Writing and Editing industry)
August 2003 — March 2006 (2 years 8 months)
- Write compelling copy for business plans, websites, marketing, and other documents needed to successfully launch client businesses.
- Edit and proofread all published material prior to publication to the public.
- Provide consultation services on content for websites and other documentation, providing research, content appraisal, and alternatives for making all materials appealing as well as compelling.
(Privately Held; Writing and Editing industry)
May 2005 — January 2006 (9 months)
(Public Company; 51-200 employees; GIVN; Biotechnology industry)
April 2003 — August 2004 (1 year 5 months)
- Consulted and mentored medical professionals in all of the technical aspects of the Given system, including FDA compliance and system utilization.
- Coordinated with Givens corporate headquarters in Yokneam, Israel to establish standard messaging and training for the Product Support Team.
- Provided mentorship and training of other Product Support team members and field sales representatives.
(Privately Held; 51-200 employees; Internet industry)
March 1998 — January 2003 (4 years 11 months)
- Edited/proofread hundreds of submissions for online content weekly.
- Developed a variety of technical documentation used throughout the company.
- Developed first organized training program in the Company for the Customer Service department.
- Initiated the use of a technical knowledge database.
- Provided proofreading, copywriting, e-mail and banner ad campaign tracking and reporting, and competitive analysis for the Marketing Department.
- Wrote job search and resume writing articles on behalf of ComputerJobs.com for use at technical schools, such as AIU and TechTrain.
- Provided initial and ongoing training as well as ongoing mentorship of all technical support staff.
- Consulted the Product Development & Technology team regarding changes that needed to be made to the site. Also acted as a liaison between the PD&T team and the rest of the company to announce site changes.
B.A. , Literature & History , 1989 — 1994
HS , High School , 1984 — 1989
Philosophy/Psychology, Fiction Writing, Web Design for Personal Interest Sites, Copywriting/editing, Search Engine Optimization, Landing Page Optimization, Usability
Above and Beyond Award, Given Imaging, 3rd Quarter 2003
ComputerJobs.com Client Services Teamwork Award, 1st Quarter 1999
Outstanding Contribution to the University Community, 1990-1993
Emerging Leader of the Year, 1991