Keith Gormley

Keith Gormley

Director, Social Media Management at Prudential

Greater New York City Area
Marketing and Advertising

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Keith Gormley's Overview


500+ connections


Keith Gormley's Summary

Digital and social media strategist with a Masters Degree in digital marketing. 10+ years of leadership experience in client facing roles, both developing strategies and managing client services, digital and creative teams in the following industries: financial services, travel & leisure, entertainment, advertising, politics, sports, B2B and consumer brands.

Specialties: MA/MS Masters Degree | Social Media Strategy | Digital Marketing + Advertising, (SEO, Social Media Advertising, Google Analytics, Photoshop, HTML Coding, API's + OAuth) | Media Analysis & Research | Sales + New Business Development (Creative Pitching, C-level, Vertical, Consultative, Product Demo) | Prospecting | Product Launch + New Market Penetration | Negotiating Large Contracts | Polished Presenter | Software as a Service (SaaS) | Digital Ad Sales | Client Services + Account Management | Sales Team Management | Business Management | Process Management | Compliance (FINRA + SEC) | Agency & Vendor Management | Digital Production | Creative Copywriting

Keith Gormley's Experience

Director, Social Media Management

Prudential Financial

Public Company; 10,001+ employees; PRU; Financial Services industry

December 2012Present (1 year 11 months)

Prudential Advertising (in-house agency).

- [Launched Jan. 2013]
- [Launched Apr. 2013]
- [Launched Dec. 2013]
- [Launched Apr. 2013]
- [Launched Jan. 2013]

Managing Director & Lead Social Media Strategist

Abrams Research

October 2009December 2012 (3 years 3 months) Greater New York City Area

Director of Social Media Strategy

Abrams Media

October 2009December 2012 (3 years 3 months) Greater New York City Area

Account Executive - Marketing & Business Development

Critical Mention

January 2008October 2009 (1 year 10 months) Greater New York City Area

West Coast Fundraising & Events

Obama for America

2007January 2008 (1 year) Greater Los Angeles Area

Assistant to Music Agent

Creative Artists Agency

20062007 (1 year) Greater Los Angeles Area

Graduate Assistant/ Instructor

Pepperdine University

20042006 (2 years) Greater Los Angeles Area

May 2004September 2004 (5 months) Greater New York City Area



September 2003May 2004 (9 months) Boston, MA

On-Air News Anchor

88.9 FM WERS - Boston, MA

January 2001May 2004 (3 years 5 months) Greater Boston Area

Keith Gormley's Projects

Keith Gormley's Education

Pepperdine University

MA, Marketing/Communication


Masters degree in marketing communication with a strong focus, including thesis research, on digital and emerging technology.

Activities and Societies: KWVS - FM (Station GM)

Emerson College

BA, Communication (Minor - Psychology)


Activities and Societies: WERS- FM, WECB-FM

Methuen High School


Keith Gormley's Skills & Expertise

  1. Advertising Sales
  2. Contract Negotiations
  3. Direct Sales
  4. Digital Marketing
  5. Digital Strategy
  6. Digital Media
  7. Facebook
  8. Google Adwords
  9. Google Analytics
  10. Hospitality Industry
  11. HTML + CSS
  12. Inside Sales
  13. Marketing Communications
  14. LinkedIn
  15. Mobile Applications
  16. Mass Communication
  17. Non-profit Marketing
  18. Organic Search
  19. Radio Broadcasting
  20. Search Advertising
  21. Social Media Marketing
  22. Sports Marketing
  23. SEO
  24. SEO copywriting
  25. Sales Operations
  27. Social Media
  28. SaaS
  29. Twitter
  30. Web Analytics
  31. Web Development
  32. Web Design
  33. Web 2.0
  34. Video Production
  35. Video Editing
  36. Pinterest
  37. Instagram
  38. Analytics
  39. Team Management
  40. Content Marketing
  41. FINRA
  42. Compliance
  43. Business Process Improvement
  44. Media Buying
  45. Creative Strategy
  46. Copywriting
  47. Graphic Design
  48. Strategic Planning
  49. Content Management
  50. Marketing

View All (50) Skills View Fewer Skills

Keith Gormley's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Limited working proficiency)

Keith Gormley's Publications

  • Career Path Stories vs. Career Expectations: A Narrative Analysis of the Career Path Stories of Successful Radio Programmers

    • Masters Thesis: Pepperdine University
    • May 1, 2006
    Authors: Keith Gormley

    Using Fishers Narrative Paradigm (Fisher, 1987), an analysis of interviews with 10 individuals and the differences between the real-life career path stories of professionals and the anticipated career paths of college students working toward a job in the radio industry.

  • Social Media Guide For Non Profits & Charities

    • Abrams Research
    • January 2010

    The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the methods used to reach these goals have become much more efficient with the advent of online conversations and social media tools.

  • Social Media Guide For Luxury Brands

    • Abrams Research
    • January 2011

    With over 75 percent of wealthy Internet users actively using social media, the question is no longer if luxury brands should utilize the web as a luxury market, but rather a question of how to do so. The dynamics of the online marketplace continue to shift with the exponential growth of social media platforms.

  • 2012-13 Social Media Guide for Luxury Brands

    • Abrams Research
    • August 1, 2012

    The luxury market is ideally situated to thrive on social
    media. Along with deeper pockets, a keen interest in
    staying up to date on the latest consumer product goods,
    and an appetite for luxury products and lifestyle markers
    that’s growing all the time, its customers – the affluent –
    spend more time online than the general population.

Keith Gormley's Additional Information

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