LinkedInKeith Gormley

Keith Gormley

Director, Social Media Management at Prudential

Location
Greater New York City Area
Industry
Marketing and Advertising
Current
  1. Prudential Financial
Previous
  1. Abrams Research,
  2. Abrams Media,
  3. Critical Mention
Education
  1. Pepperdine University
Recommendations9 people have recommended Keith
Websites
500+connections

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500+connections
Prudential Financial

Prudential Financial

Director, Social Media Management

– Present

View full profile

Background

Summary

Digital and social media strategist with a Masters Degree in digital marketing. 10+ years of leadership experience in client facing roles, both developing strategies and managing client services, digital and creative teams in the following industries: financial services, travel & leisure, entertainment, advertising, politics, sports, B2B and consumer brands.

Specialties: MA/MS Masters Degree | Social Media Strategy | Digital Marketing + Advertising, (SEO, Social Media Advertising, Google Analytics, Photoshop, HTML Coding, API's + OAuth) | Media Analysis & Research | Sales + New Business Development (Creative Pitching, C-level, Vertical, Consultative, Product Demo) | Prospecting | Product Launch + New Market Penetration | Negotiating Large Contracts | Polished Presenter | Software as a Service (SaaS) | Digital Ad Sales | Client Services + Account Management | Sales Team Management | Business Management | Process Management | Compliance (FINRA + SEC) | Agency & Vendor Management | Digital Production | Creative Copywriting

Experience

Director, Social Media Management

Prudential Financial
– Present (2 years)

Prudential Advertising (in-house agency).

- Facebook.com/PrudentialBYC [Launched Jan. 2013]
- Twitter.com/PrudentialBYC [Launched Apr. 2013]
- Youtube.com/Prudential
- Linkedin.com/company/Prudential---Bring-Your-Challenges [Launched Dec. 2013]
- www.BringYourChallenges.com [Launched Apr. 2013]
- Prudential.com/Stickers [Launched Jan. 2013]

Managing Director & Lead Social Media Strategist

Abrams Research
(3 years 3 months)Greater New York City Area

Director of Social Media Strategy

Abrams Media
(3 years 3 months)Greater New York City Area

Account Executive - Marketing & Business Development

Critical Mention
(1 year 10 months)Greater New York City Area

West Coast Fundraising & Events

Obama for America
(1 year)Greater Los Angeles Area

Assistant to Music Agent

Creative Artists Agency
(1 year)Greater Los Angeles Area

Graduate Assistant/ Instructor

Pepperdine University
(2 years)Greater Los Angeles Area

Intern

K-Rock NY (WXRK-FM)
(5 months)Greater New York City Area

Intern

WBCN
(9 months)Boston, MA

On-Air News Anchor

88.9 FM WERS - Boston, MA
(3 years 5 months)Greater Boston Area

Projects

PRWeek Article - "Luxury brands need to wake up to social media"(Link)

“The future of social media is going to be reaching the consumer where they are...”

Education

Pepperdine University

MA, Marketing/Communication

Masters degree in marketing communication with a strong focus, including thesis research, on digital and emerging technology.

Activities and Societies: KWVS - FM (Station GM)

Emerson College

BA, Communication (Minor - Psychology)

Activities and Societies: WERS- FM, WECB-FM

Methuen High School

Skills

  • Advertising Sales
  • Contract Negotiations
  • Direct Sales
  • Digital Marketing
  • Digital Strategy
  • Digital Media
  • Facebook
  • Google Adwords
  • Google Analytics
  • Hospitality Industry
  • HTML + CSS
  • Inside Sales
  • Marketing Communications
  • LinkedIn
  • Mobile Applications
  • Mass Communication
  • Non-profit Marketing
  • Organic Search
  • Radio Broadcasting
  • Search Advertising
  • Social Media Marketing
  • Sports Marketing
  • SEO
  • SEO copywriting
  • Sales Operations
  • Salesforce.com
  • Social Media
  • SaaS
  • Twitter
  • Web Analytics
  • Web Development
  • Web Design
  • Web 2.0
  • Video Production
  • Video Editing
  • Pinterest
  • Instagram
  • Analytics
  • Team Management
  • Content Marketing
  • FINRA
  • Compliance
  • Business Process...
  • Media Buying
  • Creative Strategy
  • Copywriting
  • Graphic Design
  • Strategic Planning
  • Content Management
  • Marketing
  • See 35+  See less

Languages

  1. English

    Native or bilingual proficiency
  2. Spanish

    Limited working proficiency

Publications

Career Path Stories vs. Career Expectations: A Narrative Analysis of the Career Path Stories of Successful Radio Programmers(Link)

Masters Thesis: Pepperdine University
May 2006

Using Fishers Narrative Paradigm (Fisher, 1987), an analysis of interviews with 10 individuals and the differences between the real-life career path stories of professionals and the anticipated career paths of college students working toward a job in the radio industry.

Social Media Guide For Non Profits & Charities(Link)

Abrams Research
January 2010

The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the methods used to reach these goals have become much more efficient with the advent of online conversations and social media tools.

Authors:

Social Media Guide For Luxury Brands(Link)

Abrams Research
January 2011

With over 75 percent of wealthy Internet users actively using social media, the question is no longer if luxury brands should utilize the web as a luxury market, but rather a question of how to do so. The dynamics of the online marketplace continue to shift with the exponential growth of social media platforms.

Authors:

2012-13 Social Media Guide for Luxury Brands(Link)

Abrams Research
August 2012

The luxury market is ideally situated to thrive on social
media. Along with deeper pockets, a keen interest in
staying up to date on the latest consumer product goods,
and an appetite for luxury products and lifestyle markers
that’s growing all the time, its customers – the affluent –
spend more time online than the general population.

Authors:

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