Director, Social Media Management
Director, Social Media Management at Prudential
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Director, Social Media Management
Digital and social media strategist with a Masters Degree in digital marketing. 10+ years of leadership experience in client facing roles, both developing strategies and managing client services, digital and creative teams in the following industries: financial services, travel & leisure, entertainment, advertising, politics, sports, B2B and consumer brands.
Specialties: MA/MS Masters Degree | Social Media Strategy | Digital Marketing + Advertising, (SEO, Social Media Advertising, Google Analytics, Photoshop, HTML Coding, API's + OAuth) | Media Analysis & Research | Sales + New Business Development (Creative Pitching, C-level, Vertical, Consultative, Product Demo) | Prospecting | Product Launch + New Market Penetration | Negotiating Large Contracts | Polished Presenter | Software as a Service (SaaS) | Digital Ad Sales | Client Services + Account Management | Sales Team Management | Business Management | Process Management | Compliance (FINRA + SEC) | Agency & Vendor Management | Digital Production | Creative Copywriting
Prudential Advertising (in-house agency).
- Facebook.com/PrudentialBYC [Launched Jan. 2013]
- Twitter.com/PrudentialBYC [Launched Apr. 2013]
- Linkedin.com/company/Prudential---Bring-Your-Challenges [Launched Dec. 2013]
- www.BringYourChallenges.com [Launched Apr. 2013]
- Prudential.com/Stickers [Launched Jan. 2013]
“The future of social media is going to be reaching the consumer where they are...”
Using Fishers Narrative Paradigm (Fisher, 1987), an analysis of interviews with 10 individuals and the differences between the real-life career path stories of professionals and the anticipated career paths of college students working toward a job in the radio industry.
The economic downturn of the past few years has made ﬁnding and keeping donors an increasing priority for non-proﬁt organizations. While traditional marketing goals have stayed the same, the methods used to reach these goals have become much more efﬁcient with the advent of online conversations and social media tools.
With over 75 percent of wealthy Internet users actively using social media, the question is no longer if luxury brands should utilize the web as a luxury market, but rather a question of how to do so. The dynamics of the online marketplace continue to shift with the exponential growth of social media platforms.
The luxury market is ideally situated to thrive on social
media. Along with deeper pockets, a keen interest in
staying up to date on the latest consumer product goods,
and an appetite for luxury products and lifestyle markers
that’s growing all the time, its customers – the affluent –
spend more time online than the general population.
Fort Wayne, Indiana Area
Senior laboratory technician at American Air Liquide
Greater Philadelphia Area
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