Keith Gormley

Digital strategist with a Masters Degree in digital marketing and 8+ years of experience in digital and social media strategy, business development and the management of sales, client services, digital and creative teams in the following industries: digital and social media, financial services, broadcast, politics, marketing, sports, media relations and communication.

Specialties: MA/MS Masters Degree | Social Media Strategy | Internet Communication (Digital Marketing, SEO, Google Analytics, Photoshop, HTML Coding, API's + Flash) | Media Analysis & Research | Sales + Business Development (C-level, Vertical, Consultative, Product Demo) | Prospecting | Product Launch + New Market Penetration | Negotiating Large Contracts | Polished Presenter | Software as a Service (SaaS) | Digital Ad Sales | Client Services + Account Management | Sales Team Management | Business Management

1. Advertising Sales
2. API
3. Contract Negotiations
4. Direct Sales
5. Digital Marketing
6. Digital Strategy
7. Digital Media
8. Facebook
9. Google Adwords
10. Google Analytics
11. Hospitality Industry
12. HTML + CSS
13. Inside Sales
14. Marketing Communications
15. LinkedIn
16. Mobile Applications
17. Mass Communication
18. NBA
19. Non-profit Marketing
20. Organic Search
21. Radio Broadcasting
22. Search Advertising
23. Social Media Marketing
24. Sports Marketing
25. SEO
26. SEO copywriting
27. Sales Operations
28. Salesforce.com
29. Social Media
30. SaaS
31. Twitter
32. Web Analytics
33. Web Development
34. Web Design
35. Web 2.0
36. Video Production
37. Video Editing
38. Pinterest
39. Instagram
40. Analytics
41. Team Management
42. Content Marketing
43. FINRA
44. Compliance
45. Business Process Improvement
46. Media Buying
47. Creative Strategy
48. Copywriting
49. Graphic Design
50. Strategic Planning

View All (50) Skills View Fewer Skills

• English

  (Native or bilingual proficiency)

• Spanish

  (Limited working proficiency)

• Career Path Stories vs. Career Expectations: A Narrative Analysis of the Career Path Stories of Successful Radio Programmers

  • Masters Thesis: Pepperdine University
  • May 1, 2006
  Authors: Keith Gormley

  Using Fishers Narrative Paradigm (Fisher, 1987), an analysis of interviews with 10 individuals and the differences between the real-life career path stories of professionals and the anticipated career paths of college students working toward a job in the radio industry.

• Social Media Guide For Non Profits & Charities

  • Abrams Research
  • January 2010
  Authors: Keith Gormley, Lindsay Van Kirk

  The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the methods used to reach these goals have become much more efficient with the advent of online conversations and social media tools.

• Social Media Guide For Luxury Brands

  • Abrams Research
  • January 2011
  Authors: Keith Gormley, Amanda Altschuler, Hartman Wong

  With over 75 percent of wealthy Internet users actively using social media, the question is no longer if luxury brands should utilize the web as a luxury market, but rather a question of how to do so. The dynamics of the online marketplace continue to shift with the exponential growth of social media platforms.

• 2012-13 Social Media Guide for Luxury Brands

  • Abrams Research
  • August 1, 2012
  Authors: Keith Gormley, Max Willens

  The luxury market is ideally situated to thrive on social
  media. Along with deeper pockets, a keen interest in
  staying up to date on the latest consumer product goods,
  and an appetite for luxury products and lifestyle markers
  that’s growing all the time, its customers – the affluent –
  spend more time online than the general population.

Websites:

• Abrams Research
• Bayliss Broadcast Foundation