Keith Franco

Current

Senior Account Executive at Shamrock Direct

Past

Senior Account Manager at Harris Interactive Media
Senior National Account Executive at Direct Technologies, Inc.
General Manager at Craftsmen Printing

Account Manager at Document Technologies, Inc.
Account Executive at XYAN
Senior Account Executive at Anacomp

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3 more...

Education

Georgia Southern University

Recommended

18 people have recommended Keith

Connections

453 connections

Industry

Marketing and Advertising

Websites

Keith Franco’s Summary

Consummate professional providing preemptive service with emphasis on customer's bottom-line and return on investment in the Document Management, Print & Mail and Direct Marketing field(s).

Keith Franco’s Specialties:

Consultation and implementation of the following:

· List Acquisition
· Database Management
· Printing (Digital & Offset)
· Full Bindery
· Mailing & Fulfillment Services
· Database Marketing
· Drip Marketing
· Digital Wide Format Printing & Finishing
· Analytics & Reporting

Keith Franco’s Experience

Senior Account Executive

Shamrock Direct

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (7 months)

Strategic Consulting, including Marketing Plan & Strategy Development:

· List Acquisition
· Database Management
· Printing (Digital & Offset)
· Full Bindery
· Mailing Services
· Database Marketing
· Drip Marketing
· Digital Wide Format Printing & Finishing
· Analytics & Reporting
Senior Account Manager

Harris Interactive Media

(Privately Held; Printing industry)

January 2006 — March 2009 (3 years 3 months)

Consultative resource for internal sales team for digital variable print & mail and fulfillment services

Developed Customer/Donor acquisition, loyalty & retention direct marketing programs

Landed 1 year agreement for the purpose of donor acquisition with a major non-profit youth organization.

Landed GA Teacher Gift Card Program through DOAS. We printed and distributed personalized letter packages containing gift cards to Georgia's 113,000+ full-time teachers in record time with 100% accuracy.

Largest Revenue Month - $152,000
Senior National Account Executive

Direct Technologies, Inc.

(Privately Held; 51-200 employees; Printing industry)

February 2004 — January 2006 (2 years )

Sold direct mail advertising and fulfillment services (mix of digital b/w and color along with 1-6 color conventional offset and variable printing)

Landed a contract for production and distribution of variable info mortgage loan documents for Bank of America

Largest revenue month $147,000
General Manager

Craftsmen Printing

(Privately Held; 11-50 employees; Printing industry)

January 2003 — February 2004 (1 year 2 months)

Shaped company’s vision for digital offering and in doing do so… maximizing profits by effective cost containment, streamlining operations

Duties included estimating all digital color and black and white output, variable info printing, mailings, posters, banners etc.

Upgraded our digital product offering to our customers/prospects by researching and entertaining proposals for machinery, software, etc.
Account Manager

Document Technologies, Inc.

(Printing industry)

October 2001 — December 2002 (1 year 3 months)

Supplied Georgia's largest fast food franchiser with digital printing/binding services to support their training, marketing and legal communications departments

Managed document reproductions for City of Atlanta corruption case against former mayor Bill Campbell, et al.

Managed document reproductions for trial and appeals cases for State of GA vs. Sidney Dorsey
Account Executive

XYAN

(Printing industry)

January 2000 — October 2001 (1 year 10 months)

Had maintained #1 position company-wide in monthly sales standings nationally, since April/2001

Named Tier 1 Rep, Product Champion for SE Region for Books On Demand Division

Secured largest multi-year contract customer in XYAN history, $1.7 - $2.2 million in annual digital printing sales.

Second place in company-wide sales contest spanning 3-month period, yielding $118,825 in net-new business.

Largest revenue month - $313,000
Senior Account Executive

Anacomp

(Public Company; 1001-5000 employees; ANCPA, ANCPB; Information Technology and Services industry)

April 1998 — December 1999 (1 year 9 months)

Targeted to help guinea-pig a new web-enabled, sales force automation tool that allows for contact management, scheduling, marketing promotion mail merges, forecasting, etc.

Named as key account executive in my region to help facilitate and manage sales processes in Internet Document Management Services

Secured key contract with DOAS (Department of Administrative Services) for the State of Georgia - Sold Web-based Information Management/Report Distribution Tool.

Awarded Rookie of the Year for FY98, reaching 101% of my annual goal in six (6) months.