
Digital Strategist & Programme Manager | Owner at Digital Insights
Ireland

Digital Strategist & Programme Manager | Owner at Digital Insights
Ireland
Keith is a professional technologist with over 12 years experience programme and project managing, designing, building and delivering enterprise software applications and developing online retail businesses. Keith has worked with large international software providers such as Siebel Systems, Eontec and Allfinanz. He provides strategic consultancy services to senior management teams on how to implement internal and external organisational social and collaborative strategies along with technical auditing and third party product evaluation services.
Keith has extensive consultancy and management experience working on large scale business transformation projects. He is an expert provider of corporate workshop and facilitation services. He is a leading professional in helping organisations understand new and emerging technologies with a particular focus on social technologies and facilitates the integration of these technologies into all aspects of corporate channels such as internal communications, collaboration networks, marketing and sales, and customer service.
Digital Insights provides strategic consultancy, management and production services to organisations who are implementing web based social applications for both consumer and enterprise level usage.
(Internet industry)
November 2008 — Present (1 year 1 month)
Digital Insights is a web technology and digital strategy consultancy. We work with organisations in helping them prepare their internal structures and senior management for adoption and usage of social technologies as well as new and emerging media. We perform technology audits and make recommendations and implement solutions for both internal enterprise collaborational software and work with clients developing initiatives for external engagement with public social media platforms.
Digial Insights helps our clients to research, develop and implement online, mobile, digital and social applications and campaigns. We bring together all the technical, management, conceptual, design, and business skills required to implement digital applications and campaigns for SME and Large Organisations.
Please call us for more information, we will arrange an introductory presentation on site to discuss plans.
Keith also lectures in digital media and social technologies.
Clients include Musgraves, European Foundation, DIT School of Digital Media, Original Strategy and Research Partners, DIT FOMACS, M50 Enterprise Programmes, UCD, Fitzwilliam Institute, Bloom Advertising, Baba Beag.
(Internet industry)
January 2006 — October 2008 (2 years 10 months)
Online Retailer and Wholesaler. Responsibilities include Technical & Business Development, Public Relations, Financing, Marketing, Advertising and Optimisation Programmes.
- Successfully implemented the design, development and deployment of the Baba Beag web application
- Built up database of over 20,000 customers and 70,000 subscribers
- Secured ongoing finance to develop business as well as support from Dublin City Enterprise Board, M50 Enterprise Programme, NovaUCD and InventDCU
- Managed repeated successful marketing, advertising and national press campaigns with coverage from TV, radio, niche publications, daily nationals and regional publications
- Managed social media implementation, organic and paid search programmes and developed search engine benchmarking KPIs.
(Internet industry)
January 2007 — December 2007 (1 year )
Full-Time Enterprise Ireland and university sponsored experiential business programme to support and mentor start-up technology related businesses. Baba Beag was selected as a participating company on the Programme, which aided the development of funding initiatives, sales and business development, executive communications, marketing, legal and financial management infrastructure
(Public Company; SEBL; Computer Software industry)
March 2004 — October 2005 (1 year 8 months)
Managed multi-functional teams of Product Managers, Engineering, QA and Release Manangement. Delivered Retail Banking product releases for customers such as Kommercni Bank(Czech Republic), DBS Singapore, Commonwealth Bank of Australia Servipag Brazil and Tatra Bank Slovakia. Managed resourcing, budgeting and planning schedules for product releases. Supported sales initiatives and delivered key executive presentations during the sales process.
Products were developed using J2EE Java based components and designed on a platform based on the rational unified process making use of iterative development patterns using RUP documentation such as interface Design specifications, Use Case Notation and Unified Object Models.
(Computer Software industry)
April 2000 — March 2004 (4 years )
Managed both internal product development and external client implementation teams. Delivered projects include Bank of Ireland, Educational Building Society, Yorkshire Building Society, Commonwealth Imperial Bank of Canada, Commonwealth Bank of Australia. Worked alongside systems integration partners such as HP, IBM, Perot systems.
Also performed roles as senior functional analyst and Lead OO architect for projects based in EBS Top-up loans project and Bank of Ireland's 365online replacement application. Designed the Yorkshire Building Society's online mortgage application and its integration with Legal & Generals XML based referral application system.
Eontec was acquired by Siebel Systems in 2004.
(Computer Software industry)
December 1997 — March 2000 (2 years 4 months)
Responsible for designing and developing software applications for the Life and Pensions sector. Developed products for National Irish Bank, SNL, Bank of Valetta, Ulster Bank and Middle Sea Valetta Bank.
Allfinanz is now part of the Munich Re group.
(Restaurants industry)
August 1993 — December 1995 (2 years 5 months)
Managed a successful bar in the Marais area of Paris. Responsibilities included hiring of staff, inventory, marketing and promotions, and business development.
MA , Digital Media Technologies , 2007 — 2008
Content included: Dynamic Web (PHP, XHTML, JQuery, CSS, MySQL, ActionScript XML Technologies), Media Systems Technologies & Architecture, Project Management, Flash animation and AfterEffects, Screen and Audio Tools (Final Cut Pro, Premier Pro, Encore, DVD Studio, ProToos) Design Principles (Adobe PS, AI, InDesign),
BA , History and Sociology , 2002 — 2006
Certicate , Life and Pensions Administration , 1998 — 1999
IT , Diploma in IT , 1997 — 1999
Programming (C++, Java, Assembly), Communications Technology, Digital Logic, Software Design, Management Science, Human Sciences
Certificate , Software Development , 1996 — 1997
Programming in C, SQL, HTML, DBaseIII, Unix Scripting
Business Economics and Social Studies 1990 — 1992
First Class Honours in Digital Media Technologies