Director, Corporate Communications at Proofpoint, Inc.
San Francisco Bay Area
- Current
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- Director, Corporate Communications at Proofpoint, Inc.
- Past
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- Director, Corporate Communications at Elance
- Senior Director, Worldwide Public Relations at BroadVision
- Director of Marketing at WiredPlanet.com
- Director, Market Development at Avio Digital, Inc.
- Marketing and Business Development Consultant at Interval Research
- Technical Communications Consultant at Quark
- Director, Technical Communication at mFactory
- Director, Technical Communication at Research Systems, Inc.
- Education
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- University of Colorado at Boulder
- Recommended
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1 person has recommended Keith - Connections
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151
connections
- Industry
- Computer & Network Security
- Websites
Keith Crosley’s Summary
Professionally, I direct corporate communications for Proofpoint, Inc., the leading independent provider of email security, email archiving and data loss prevention solutions. At Proofpoint, we focus on delivering email security and risk management solutions that provide maximum security with the lowest total cost of ownership.
My job entails the promotion of Proofpoint email security solutions (which are available in SaaS, hybrid and appliance versions) to press, analysts and the enterprise email security market at large. My blog (http://blog.proofpoint.com) covers a wide variety of email security topics including anti-spam, phishing, identity theft, data breaches and the policy, culture and technology issues that surround email.
As a key spokesperson for Proofpoint and email security evangelist/researcher, I am occasionally let out of my cage for television and radio appearances. Find my latest research on the Proofpoint blog or at http://www.proofpoint.com/outbound.
Avocationally and semi-professionally, I'm a filmmaker, musician and all-round multimedia enthusiast.
Keith Crosley’s Specialties:
Email security research, PR / public relations, analyst relations, writing, media creation, social media, web design and development, marketing automation, collateral development, corporate identity, spokesperson, multimedia, corporate communications, audio and music production, film and video production, motion graphics
Keith Crosley’s Experience
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Director, Corporate Communications
Proofpoint, Inc.
(Privately Held; Computer Software industry)
2004 — Present (5 years )
In charge of public relations, marketing communications, analyst relations, SEO/SEM, social media marketing and web development for the leading independent email security, email archiving and DLP vendor.
Of note:
* Mastermind/author of Proofpoint's annual "Outbound Email and Data Loss Prevention in Today's Enterprise" report, now in its sixth year, which has been featured on broadcast media including CNN, NBC's Today Show, NBC and CBS national news broadcasts, hundreds of radio stations and across business, technology and vertical media. Visit http://www.proofpoint.com/outbound
* Lead Proofpoint's industry analyst efforts. Proofpoint has gone from startup "Visionary" in Gartner's estimation to a "Leader" in Gartner's Magic Quadrant for Email Security Boundaries. Download a copy from http://www.proofpoint.com/magicquadrant
* Represent Proofpoint across social media including the Proofpoint Email Security Blog (http://blog.proofpoint.com), Twitter, Facebook, YouTube, etc.
* Created and developed the advanced content management system that powers Proofpoint's closed loop marketing efforts. Manage the integration of Proofpoint's web presence with Eloqua marketing automation system, Salesforce CRM and internal Proofpoint customer support systems. -
Director, Corporate Communications
Elance
(Privately Held; Computer Software industry)
2002 — 2004 (2 years )
Directed all aspects of corp comms for services procurement vendor Elance (both the enterprise software and web service sides of the business).
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Senior Director, Worldwide Public Relations
BroadVision
(Public Company; BVSN; Computer Software industry)
2000 — 2002 (2 years )
Lead worldwide PR and AR for publicly traded enterprise software applications (portal, e-commerce, content management) vendor.
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Director of Marketing
WiredPlanet.com
(Music industry)
1999 — 2000 (1 year )
Directed all aspects of marketing and communications for online radio startup from pre-launch through aggressive growth phase and subsequent acquisition. WiredPlanet quickly become a leader in the fiercely competitive online music space - garnering a 2000 Webby Award nomination for Best Music Site. WiredPlanet was acquired by Listen.com and much of the technology lives on as part of RealNetworks "Rhapsody" service.
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Director, Market Development
Avio Digital, Inc.
(Consumer Electronics industry)
1998 — 1999 (1 year )
Served as "all-in-one" marketing department for Paul Allen-funded home networking startup. Launched company and introduced new multimedia home networking technology (MediaWire home network). Avio Digital was acquired by Centillium Communications.
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Marketing and Business Development Consultant
Interval Research
(Privately Held; Computer Software industry)
1997 — 1998 (1 year )
Wrote business plans, researched markets, and compiled and analyzed competitive information for Paul Allen's "think tank," Interval Research Corporation. Primarily worked on a product development project that involved multimedia home networking, information services, and next-generation consumer electronics products. When Interval spun this research out into Avio Digital, I went as Dir. Market Development.
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Technical Communications Consultant
Quark
(Privately Held; Computer Software industry)
June 1997 — December 1997 (7 months)
Working as independent contractor after acquisition of mFactory by Quark, Inc., wrote print and online documentation materials for the now somewhat legendary mTropolis 2.0 multimedia authoring tool.
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Director, Technical Communication
mFactory
(Privately Held; Computer Software industry)
1995 — 1997 (2 years )
Conceived, designed, wrote, edited and supervised production of print and online documentation for mTropolis, the award-winning, object-oriented, multimedia authoring tool. mFactory was acquired by Quark, Inc.
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Director, Technical Communication
Research Systems, Inc.
(Public Company; Computer Software industry)
1991 — 1995 (4 years )
Managed documentation department for publisher of highly technical, multi-platform scientific visualization, 3D graphics and medical imaging software.
Keith Crosley’s Education
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University of Colorado at Boulder
B.S. , Mechanical Engineering , 1985 — 1990
Was also in the graduate school, working on MA in English Literature.
Additional Information
Keith Crosley’s Websites:
Keith Crosley’s Interests:
electronic music, audio and music production, film and video production, media manipulation, new media, email security
Keith Crosley’s Groups:
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Social Entertainment Professionals -
SC Magazine TV
Keith Crosley’s Contact Settings
Interested In:
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