Keith Rogers

Keith Rogers

COO Capital Teas / Consultant / Passionate Builder of People, Enterprise, & Brands

Washington D.C. Metro Area
Food & Beverages

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Keith Rogers's Overview

  • Executive Vice President at Capital Teas, Inc.
  • Advisor at Oxen Innovation
  • Principal - Strategy, Operations, Development & Start-Up Consultant at Edify Consulting
  • Advisor at

500+ connections


Keith Rogers' Summary

Building up People, Enterprise & Brands / Startup Advisor / Award-winning Leadership @Starbucks Coffee / Cornell University Alumni / Contributor to Fox Business Network

Executive Leadership, Organizational Development, Branding, Org Culture, Core Values/Purpose, Strategy, Financial Management, & Technology.

Keith Rogers has a consistent record of making an immediate impact on innovative ventures, leading teams, and growing brands.

As COO of Dolcezza Gelato & Coffee, Keith has led in building organizational capacity, financial analysis & planning, integrating technology, and strategic development of retail, wholesale, food manufacturing, and eCommerce business. Resulting in sales increases and profit growth across all business segments. As new CEO of Annapolis Foods he completed a one year turnaround after years of losses in retail markets, restaurants, food service operations & wholesale food distribution. Past performance success spans diverse brands of restaurant, hotel, retail & entertainment operations, including award-winning leadership with Starbucks Coffee.

Core strengths are strategic planning, financial analysis, recruiting talent, developing people & teams, multi-unit operations management, marketing & business development. Staff skills are assessed, people placed in well-defined jobs that match their skills & teams coached to navigate past roadmap obstacles to achieve results.

Keith is a forward-thinking leader, well-grounded in operational execution experience, to provide practical team direction. He is adept at identifying opportunities to grow top line while creating operational efficiencies & cutting costs that provide throughput to bottom line EBITDA.

The ideal work for Keith is leading a new venture or a business looking for rapid growth. The perfect setting would leverage Keith’s talent for analysis, strategic formulation, and creative design while providing opportunities to engage his charismatic energy, leadership & networking skills.

Keith Rogers' Education

Cornell University

Bachelors, Hotel Administration


Activities and Societies: Men's Varsity Volleyball Team (NCAA National Tournament Division 1), Entrepreneurs Club, Wines, Beers, & Spirits Department Teaching Assistant

Griffith Institute


Keith Rogers' Experience

Executive Vice President

Capital Teas, Inc.

Privately Held; 11-50 employees; Food & Beverages industry

July 2014Present (3 months) Annapolis, Maryland

Chief Operations Officer of a fast-growing artisanal tea company, based out of Annapolis, MD with Retail Tea Bar locations throughout the Mid-Atlantic region and beyond. Wholesale distribution to restaurants, cafe's, and foodservice operations. Robust eCommerce channel at
5th Generation Fine Tea Merchants - Stop and Smell the Teas!
Opening soon in Charlotesville, VA, Capitall Hill - Washington, DC, Philadelphia, PA, & Princeton, NJ


Oxen Innovation

July 2013Present (1 year 3 months) Annapolis, Maryland

Oxen Innovation: Agro Acres & Four Factor Grown
Oxen is an agricultural technology and innovation firm comprised of two ventures:
1) Agro Acres - a food and technology system enabling the next generation of hyperlocal, sustainable, and transparent agriculture through its sustainable and edible landscaping company.
2) Four Factor Grown, a soon-to-be-launched proprietary food growing metric.

Principal - Strategy, Operations, Development & Start-Up Consultant

Edify Consulting

March 2009Present (5 years 7 months) Annapolis & The Interwebs

Edify Consulting: Building Up People, Enterprise & Brands

Visit my blog community - Edify Leadership:

Current Projects:

Oxen Innovation (a sustainable food & technology innovations group)
Assisting this innovative Maryland startup in capital raise, business development, strategic planning, and organizational development.
Oxen is an agricultural technology and innovation firm comprised of two ventures:
1) Agro Acres - Sustainable Landscaping: Traditional & Edible
2) Four Factor Grown - A soon to be released propietary food growing metric that calculates and rates food based on the following four factors: Human Health, Environmental Health, Animal Welfare, & Labor Fairness

Contact me for investment opportunities in Oxen Innovation ventures.

HDScores -
Big Data sector - bringing transparency & engagement surrounding health department scores of businesses and their customers.

Contact me for investment opportunities in HDScores

Previous clients include:
Social Toaster -
Assisting in growth capital funding, business development, organizational development, culture/core-value formulation.
Compass Languages - - Social Media strategic planning and program development
Mid Atlantic Restaurant Company - Systems/Training/HR/Growth Strategy & Change Management
The Rabbit Room - Business Planning / Capital Solicitation


Privately Held; 1-10 employees; Internet industry

February 2012Present (2 years 8 months)

HDScores is built on the fact that every food service establishment gets a Health Department inspection. We want to help consumers answer a simple question: “How clean is the place I'm thinking about dining in?”
HDScores will bring transparency to the marketplace and consistency to the confusing bureaucratic reporting systems throughout the country. By letting a little sunshine in, we believe it creates a better industry for both consumers and restaurateurs.

What HDScores Does:
* Collects Health Department Inspection Data
* Enhances the data, with our propitiatory system
* Publishes the data in an easy to understand format
* Creates Analytics and Infographics
* Encourages Social Engagement

HDScores is currently in development of our Web Platform and Mobile Applications.
Follow us on Twitter @HDScores

Chief Operating Officer

Dolcezza Gelato & Coffee Company

October 2013July 2014 (10 months) Washington D.C. Metro Area
Old World artisan gelato crafted with locally sourced seasonal ingredients. Premium coffeehouse & gelataria retail locations throughout the Metro Washington, DC Region. Wholesale distribution to over 80 of the best chefs and restaurants in the area. Retail pints for sale in Whole Foods, MOM's Markets, and other fine grocers in DC. Opening a new Gelato Factory & Coffee Lab near Union Market.

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2011June 2014 (2 years 7 months) Baltimore, MD

We are a social software solutions company with a phenomenal patent-pending social media content amplification platform called Social Toaster. Please contact me if you are interested in knowing more about how you can get your brand's social media content to go viral through Social Toaster. NFL teams and other best-in-class organizations are currently experiencing successful campaigns using our innovative social software.

Additionally, we are currently raising capital to quickly scale the company to meet our explosive demand. Please reach out to me directly if you would like to learn more about investing in our exciting future!

Business Professor

Stratford University

Educational Institution; 501-1000 employees; Higher Education industry

January 2012December 2012 (1 year) Baltimore, Maryland Area

Business Professor (Adjunct) instructing on campus and online for Stratford University's School of Hospitality Management

Privately Held; 51-200 employees; Food & Beverages industry

August 2010September 2011 (1 year 2 months) Annapolis, MD

Recruited externally to manage and turnaround this 40 year old, family-owned, diverse company comprised of a wholesale foodservice distribution business, real estate, and operation of retail markets and full-service restaurants. Founder/Patriarch had passed away and experiencing several years of negative EBIDTA.

Key Result: Within one year restored company-wide profitability, grew double-digit comp sales in a down economy/shrinking market, and restructured the organization. Positioned company for successful sale by family ownership.

Accomplished this turnaround through:
• SWOT Analysis
• Strategic Planning, Goal Setting, and Execution/Measurement of Tactics
• Recruited expert leadership team to fill experience/expertise gaps – retooled & upgraded talent, while bringing along as many “legacy” staff as possible
• Reorganized & right-sized the organization
• Developed an Operating Plan, Budget, Cash Flow, Profit & Loss Statements
• Created Performance Metrics and Financial Analysis around KPM’s
• Integrated various manual and IT systems
• Broke down organizational silo's while improving communication & synergies
• Created a vibrant online presence: website, social media marketing, video content strategy, Internet commerce (wholesale & retail)
• Branding, Design, & Marketing
• Proactive involvement in community & participation in industry events & festivals
• Cultural shift to one of execution with accountability while maintaining integrity of core values
• Promoted environment of servant leadership and development of people.

Annapolis Produce & Restaurant Supply:
Wholesale Distribution of Produce, Seafood, Grocery, Dairy, etc. to Restaurants, Caterers & Foodservice Operations (Business & Industry, College & University, Government & Military, Hospital & Healthcare, Assisted Living, Churches, & Civic Organizations)

Annapolis Seafood Markets - Retail & Restaurants

Director of Operations and Development

The Counter

Privately Held; 501-1000 employees; Food & Beverages industry

February 2008March 2009 (1 year 2 months) Los Angeles, California

Reported directly to the CEO of this full service, scratch kitchen, full bar, gourmet burger restaurant company. Voted top burger by GQ Magazine & Oprah. Received 2008 Hot Concept Award by Nations Restaurant News. Opened restaurants in many new markets nationwide as well as Ireland and Australia. Consulted with franchisee ownership and management. Led training and development teams. Developed company Culture and Training Guide. Participated in Real Estate site selection, marketing, construction, permitting, talent recruiting, operations management, financial analysis and reporting.

District Manager

Potbelly Sandwich Works

Public Company; 5001-10,000 employees; Restaurants industry

20062008 (2 years)

Oversaw Washington, DC operations and development for fast casual concept based in Chicago ( Improved sales and customer service performance. Coached management and staff to develop leaders. Championed company culture and values.
• Consistently exceeded revenue, profitability, & employee turnover goals, highlighted by 12% Comp Sales in first year and NSO Revenue 64% over budget.
• Selected to beta test new speed of service and operational efficiency model.
• Helped grow QSR/Fast Casual Restaurant Chain to over 200 stores.

General Manager - Hear Music

Starbucks Entertainment

Public Company; 10,001+ employees; SBUX; Retail industry

January 2005December 2005 (1 year) Santa Monica, CA

Promoted to strategically analyze and turn around new business unit concept for Starbucks

Specially-selected and promoted to manage developmental “Hear Music” retail concept for newly formed entertainment division to expand brand into digital retail entertainment and music industry.
• Evaluated business model and identified strategies to successfully roll out new concept to stores nationwide.
• Conducted thorough SWOT analysis and implemented strategies to improve operations, supply chain, purchasing, merchandising, brand positioning, and IT functions.
• Partnered with IT team to implement innovative digital technology in retail stores.

District Manager


Public Company; 10,001+ employees; SBUX; Retail industry

20012005 (4 years) Mid-Atlantic

Developed Starbucks business and brand throughout Mid-Atlantic region, executed plans and strategies to drive growth.
• Earned two national District Manager of the Year awards for business development and sales growth utilizing consultative selling of products and services across diverse industries including: University, Hospital, Retail, Grocery, Airports, Sports & Entertainment, Hotels, Government and Military.
• Achieved highest percentage of top customer service scores in Eastern region.
• Grew Q1 sales 45% for George Washington University’s licensed store.

Board Member

Awakening Records

19992002 (3 years)

Founder and Board Member

Jammin' Java

March 1996October 1998 (2 years 8 months)

Project Manager, Hotel Portfolio Acquisitions & Development

Grand Heritage Hotel Company

Privately Held; 1001-5000 employees; Hospitality industry

January 1993February 1996 (3 years 2 months) Annapolis, MD Ownership & management company of luxury boutique hotels worldwide

Dynamic position reporting directly to the Chairman in the development and operations of this fast growing international boutique chain of luxury historic hotels
• Project lead in procurement of acquisition financing coordinating process with equity partners, lenders, attorneys, brokers, and government agencies.
• Resulting Highlights:
• $63 M note acquisition of The Four Seasons Clift Hotel, San Francisco, CA
• $11.5 M acquisition of U.S. Grant Hotel, San Diego, CA
• $7 M acquisition of The Ambassador West Hotel, Chicago, IL
• $6.5 M refinancing of Union Station Hotel, Nashville, TN
• $6.5 M acquisition of The Stanley Hotel, Estes Park, CO
• Developed complex financial analyses & proforma projections, created investment packages for equity capital & financing solicitation.
• Oversight of due diligence process including coordination of environmental, valuation appraisal, and market studies.
• Played various roles in hotel takeovers and transition to Grand Heritage management.
• Partnered with multiple property General Managers & Sales Managers in meeting their management and sales goals. Assisted in sales blitzes.

Keith Rogers' Languages

  • En Petit Peu en Francais

Keith Rogers' Honors and Awards

  • District Manager of the Year

    Starbucks Coffee Company
    • 2003

    Nationally awarded (twice) for my top results in year over year comp growth and business development.

Keith Rogers' Skills & Expertise

  1. Strategic Leadership
  2. Leadership Development
  3. Organizational Development
  4. Marketing Strategy
  5. Strategic Planning
  6. Team Building
  7. Executive Management
  8. Visionary
  9. Ideation
  10. Corporate Culture
  11. Business Planning
  12. Business Intelligence
  13. Business Analysis
  14. New Business Development
  15. IT Strategy
  16. Social Media
  17. Food & Beverage
  18. Hotels
  19. Music Industry
  20. Concept Development
  21. Restaurants
  22. Financial Analysis
  23. Public Speaking
  24. Formal Presentations
  25. Management Consulting
  26. Real Estate Development
  27. Franchise Consulting
  28. Franchise Relations
  29. SWOT analysis
  30. Brand Development
  31. Profit Maximization
  32. Multi-unit
  33. Sales
  34. Franchising
  35. Future Trends
  36. Strategy
  37. Social Media Marketing
  38. Food
  39. E-commerce
  40. Operations Management
  41. Talent Management
  42. Business Development
  43. Income Statement
  44. Recruiting
  45. Budgets
  46. Hospitality
  47. Management
  48. Leadership
  49. Integrated Marketing
  50. Marketing

View All (50) Skills View Fewer Skills

Keith Rogers' Additional Information


Start-ups, Organizational Development, Company Culture, Branding, Management/People Development and Mentoring, Strategy Development & Execution, Reading (Business, History, Science Fiction), Chautauqua Institution, Sailing, Buffalo Sabres Hockey, Buffalo Bills Football, Family, Music - especially Jazz, Rock, Folk, Bluegrass, World, and Electronica

Groups and Associations:

Social Media Club, CEO Network, Greenleaf Center for Servant Leadership, EntreLeadership

Honors and Awards:

Two District Manager of the Year awards with Starbucks Coffee Company

Contact Keith for:

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