Kris Keimig

Current

• Subscriber Acquisition at Hot Topic Media

Past

• Director of Consumer Marketing at MyNewPlace
• Interactive Marketing Manager at Healthline Networks, Inc
• Product Manager at Looksmart.com

• Internet Marketing Manager at Radiator.com
• Marketing Manager at Millennium Leather LLC
• Internet Marketing Associate at Radiator Express Warehouse Inc.

see less...

3 more...

Education

• Merrimack College

Recommended

2 people have recommended Kris

Connections

121 connections

Industry

Marketing and Advertising

Websites

• My Blog

Kris Keimig’s Summary

Experienced Web Marketing Professional, with a background in design and scripting, looking to expand my expertise in marketing, web technologies and management. Creative, ambitious, and self-motivated, I am highly effective in building and managing web marketing initiatives.

Kris Keimig’s Specialties:

Internet Marketing, Web Marketing, Search Engine Optimization, Search Engine Marketing, Pay Per Click Marketing, SEO, SEM, Web Ranking, Product Management, Return on Investment, Retail Marketing, search marketing, paid marketing, search arbitrage, search marketing consulting, in-house web marketing

Kris Keimig’s Experience

• Subscriber Acquisition

  Hot Topic Media

  (Privately Held; 51-200 employees; Internet industry)

  November 2007 — Present (1 year 2 months)

• Director of Consumer Marketing

  MyNewPlace

  (Privately Held; 11-50 employees; Internet industry)

  April 2007 — November 2007 (8 months)

• Interactive Marketing Manager

  Healthline Networks, Inc

  (Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

  April 2006 — April 2007 (1 year 1 month)

  • Grew destination website’s monthly visitors from 490K to 5.7 MM in 8 months while dropping average visitor acquisition by over 300%.
  
  • Optimized ads and tested landing pages for the highest quality and revenue increasing the overall ROI of HL.
  
  • Increased monthly page-views from 1.8MM to 21MM within 8 months.
  
  • Built internal reporting tool allowing HL to track and manage content-based revenue for its paid search marketing.
  
  • Managed 3rd party SEM vendors and hired/managed 2 in-house employees in an effort to build full department without 3rd party influence.

• Product Manager

  Looksmart.com

  (Public Company; 51-200 employees; LOOK; Online Media industry)

  October 2005 — April 2006 (7 months)

  • Developed product specifications for core elements of Looksmart's new advertiser platform (released March 2006).
  
  • Designed new targeting options (contextual targeting) for advertisers as well as built targeting tools (keyword research tool) allowing advertisers to gain new sources of revenue.
  
  • Wrote and oversaw the editorial process for on-page content, FAQ's and tutorials for advertiser platform.
  
  • Outlined training materials to teach Looksmart and partner staff on the advantages of advertiser platform.

• Internet Marketing Manager

  Radiator.com

  (Privately Held; 51-200 employees; Online Media industry)

  March 2004 — October 2005 (1 year 8 months)

  • Created and managed all SEM/PPC programs; programs became so successful Google used Radiator.com to sell Adwords to other companies and became a “known” company on the Google campus.
  
  • Developed, programmed and managed SEO initiatives for over 15 radiator sites resulting in market saturation and number one positions on major search engines (Google, MSN, Yahoo, etc).
  
  • Wrote and programmed all keyword intensive web content as well as developed internal linking system to help reuse site’s content.
  
  • Created historical performance reporting systems for all SEM/SEO programs used by the entire company to gauge the efficiency of all web programs vs. call center productivity.

• Marketing Manager

  Millennium Leather LLC

  (Privately Held; 11-50 employees; Online Media industry)

  August 2003 — March 2004 (8 months)

  • Designed javascript PDF proofing templates for customer service reps. to streamline order processing; soon to move to client-based web/virtual proofing.
  
  • Centralized all company information (inventory, sales, marketing, etc.) into data warehouse for automated inventory tracking, order processing, sales tracking/reporting and advertising ROI reports.
  
  • Managing incentive based websites for affiliated distributors; building distributor relations in the industry.

• Internet Marketing Associate

  Radiator Express Warehouse Inc.

  (Privately Held; 51-200 employees; Online Media industry)

  September 2000 — April 2003 (2 years 8 months)

  • Developed demographic and behavioral studies based on our target audience to execute high ROI advertising and PR strategies.
  
  • Implemented company-wide intranet system to report the tracked and analyzed success of all ads (outdoor, print, web).
  
  • Received ‘Employee of the Quarter’ award - 2002

Kris Keimig’s Education

• Merrimack College

  Bachelor, Fine Arts, 1996 — 2000

  Activities and Societies:

  Communications Club (TV and AV), Literary Magazine, Multimedia Club (included photography and graphic arts)

Additional Information

Kris Keimig’s Websites:

• My Blog

Kris Keimig’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch