Karen E. Glover

Current

• Founder at Marketers Making a Difference

Past

• Temporary Marketing Manager at The Greater Boston Food Bank
• Marketing Manager at Exact Software
• Marketing Consultant at Karen Glover Marketing (Sole Proprietorship)

• Account Executive at Eiler Communications
• Corporate Product Marketing Manager at Solomon Software
• Summer Intern at Washtenaw Development Council
• District Sales Manager at General Motors
• Analyst, Marketing: Pricing and Incentives at General Motors
• Competitive Intelligence Analyst at General Motors
• College Co-op at Eastman Kodak

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Education

• University of Michigan
• Indiana University Bloomington

Recommended

3 people have recommended Karen E.

Connections

102 connections

Industry

Marketing and Advertising

Websites

• Marketers Making a Difference
• My Blog

Karen E. Glover’s Summary

Experienced professional runs the gamut of marketing expertise - strategy, research, writing, event management, public relations, and more. Excels at juggling multiple projects and building bridges in diverse environments. Looking for an organization that feels like home while giving back to my community.

Karen E. Glover’s Specialties:

Market research and strategy. Marketing communications and lead generation programs. Product marketing and product launches. Translating technical information into compelling customer messages.

Karen E. Glover’s Experience

• Founder

  Marketers Making a Difference

  (Non-Profit; Non-Profit Organization Management industry)

  June 2007 — Present (2 years 6 months)

• Temporary Marketing Manager

  The Greater Boston Food Bank

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  March 2007 — December 2007 (10 months)

• Marketing Manager

  Exact Software

  (Public Company; 1001-5000 employees; Computer Software industry)

  September 2005 — August 2006 (1 year )

  - Researched target markets and developed action plans for penetrating new markets.
  - Wrote white papers, brochures, fact sheets, web content, advertising copy, and success stories.
  - Managed $750 K marketing budget.

• Marketing Consultant

  Karen Glover Marketing (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

  2001 — 2005 (4 years )

  - Researched new markets, created marketing materials, and managed events for a range of clients from start-up technology companies to non-profits.
  - Acted as a strategy sounding board reviewing business plans, marketing plans, competitive positioning, target markets, etc.

• Account Executive

  Eiler Communications

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  2000 — 2001 (1 year )

  - Provided counsel to clients on public relations and marketing issues.
  - Conducted media relations and analyst relations campaigns.

• Corporate Product Marketing Manager

  Solomon Software

  (Privately Held; 201-500 employees; Computer Software industry)

  1996 — 2000 (4 years )

  - Responsible for all cross business unit product marketing issues, including market research, corporate and product positioning, pricing, naming, and channel strategy.
  - Supervised and mentored new product marketing staff.
  - Created launch plans for all major releases and guided team through the launch process to ensure “whole product” delivery.
  - Created and implemented channel recruiting plans.
  - Analyzed and implemented process improvements for end user lead programs

• Summer Intern

  Washtenaw Development Council

  (Non-Profit; 1-10 employees; Civic & Social Organization industry)

  1995 — 1995 (less than a year)

  - Researched key industries, identified target companies to attract to the community, initiated strategic alliances, and created a detailed marketing plan.

• District Sales Manager

  General Motors

  (Public Company; 10,001 or more employees; Automotive industry)

  1992 — 1994 (2 years )

• Analyst, Marketing: Pricing and Incentives

  General Motors

  (Public Company; 10,001 or more employees; Automotive industry)

  1990 — 1992 (2 years )

• Competitive Intelligence Analyst

  General Motors

  (Public Company; 10,001 or more employees; Automotive industry)

  1989 — 1990 (1 year )

• College Co-op

  Eastman Kodak

  (Public Company; Marketing and Advertising industry)

  1987 — 1989 (2 years )

Karen E. Glover’s Education

• University of Michigan

  MBA , Marketing and General Mgmt , 1994 — 1996

  Activities and Societies:

  Graduated with High Distinction

• Indiana University Bloomington

  BS , Marketing/Advertising , 1985 — 1989

  Activities and Societies:

  Minor in French

Additional Information

Karen E. Glover’s Websites:

• Marketers Making a Difference
• My Blog

Karen E. Glover’s Interests:

Interested in making the world a better place for everyone - including environmental, social, community, and animal welfare action. On the lighter side, I also perform stand-up comedy.

Karen E. Glover’s Groups:

Founder, Marketers Making a Difference - Boston,
Boston Cares Civic Leadership Institute, Boston Women Communicators, Directors of Volunteer Administration, Association of Fundraising Professionals,
Ann Arbor IT Zone, Michigan Council of Women in Technology,
Challenge Day, Wood County Humane Society, Paint Creek Unitarian Universalist Congregation, Intercambio Cultural Maya, Human Awareness Institute, Landmark Education

•    Ross School of Business Alumni
•    Indiana University - Kelley School of Business Alumni
•    On Fundraising, Hosted by AFP
•    Marketers Making a Difference, Boston
•    Boston Marketing Group
•    Massachusetts Nonprofit Network

Karen E. Glover’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch