Kevin Dugan

Current

• Director of Marketing at Empower MediaMarketing
• Founder at Cincinnati Social Media

Past

• Director of Marketing Communications at FRCH Design Worldwide
• Senior PR Consultant at HSR Business to Business
• PR Account Executive at Sive/Young & Rubicam

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Education

• University of Dayton
• St. Xavier High School

Recommended

6 people have recommended Kevin

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website

Kevin Dugan’s Summary

Talented senior manager with progressive record of success and nationally recognized achievement within highly competitive consulting environments. Blends exceptional marketing communications acumen with strong strategic focus, creativity and the ability to guide teams in polished tactical execution. Natural leader and “big-picture” thinker; with more than 17 years experience driving results in integrated marketing communications. Dugan has been blogging since 2002 and speaks at industry events across the nation.

Kevin Dugan’s Specialties:

Proven expertise in wide variety of internal/external communications, Internet marketing, social media, all facets of media relations, blogging, public speaking, custom publishing, special events and process development.

Kevin Dugan’s Experience

• Director of Marketing

  Empower MediaMarketing

  (Privately Held; Marketing and Advertising industry)

  May 2009 — Present (7 months)

  Empower MediaMarketing specializes in reaching its clients’ customers through paid and earned media channels.
  
  Empower services include media planning and buying, a full-service digital practice, media-marketing strategy and consulting, and a consumer insights department that offers consumer research, ROI analysis and various proprietary tools.
  
  Clients include Stanley Steemer, Godiva Chocolatier, Long John Silvers, Bush Brothers & Co., Ashley Furniture, Biltmore, Clopay Building Products, Humana, Michaels Arts & Crafts Stores, 1-800-CONTACTS and Red Robin Gourmet Burgers.

• Founder

  Cincinnati Social Media

  (Marketing and Advertising industry)

  April 2008 — Present (1 year 8 months)

  Cincinnati Social Media is organized by Kevin Dugan, David Knox and Daniel Lally. It grew out of the Cincinnati Social Media Breakfasts and was founded in April 2008 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. It has nearly 800 members.

• Director of Marketing Communications

  FRCH Design Worldwide

  (Privately Held; Architecture & Planning industry)

  September 2004 — April 2009 (4 years 8 months)

  Directing public relations and marketing efforts for FRCH Design Worldwide, an architecture, interior design, graphic communications and brand strategy firm.

• Senior PR Consultant

  HSR Business to Business

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  May 1996 — September 2004 (8 years 5 months)

  PARTIAL DESCRIPTION
  * Developed award-winning public relations campaign promoting AK Steel’s antimicrobial-coated steel. 2003 media relations totaled 28 million impressions and $1 million in advertising equivalency on a $500,000 budget.
  * Created media relations strategy for national civil engineering products manufacturer. Doubled media relations impressions and advertising equivalency in six months.
  * Directed a 20-person team while responsible for client relationships, account issues and recruitment.
  * Defined several public relations best practices around measurement, media relationship development, custom publishing, media relations messaging and Internet public relations.
  * Managed community relations programs for Xerox Corporation’s field sales to enhance its local image in markets nationwide.
  * Led award-winning public relations campaign for machine tool manufacturer, turning client’s public relations efforts into a top lead generator. Grew account team from one to four.

• PR Account Executive

  Sive/Young & Rubicam

  (Marketing and Advertising industry)

  1993 — 1996 (3 years )

Kevin Dugan’s Education

• University of Dayton

  Bachelor of Arts , Communications, Marketing , 1989 — 1992

• St. Xavier High School

Additional Information

Kevin Dugan’s Websites:

• My Website

Kevin Dugan’s Interests:

My family, photography, running, music, architecture and blogging.

Kevin Dugan’s Groups:

Public Relations Society of America -- Accredited member

Downtown Cincinnati Inc -- marketing committee member.

Cincinnati Non-Profit Digital Advisory Board

Museum of Advertising

Cincinnati Social Media -- Founder

•    Phi Sigma Kappa Fraternity Alumni
•    University of Dayton Alumni
•    Mobile Marketing Association
•    CPG Branding and Marketing Forum
•    Ohio 250 Linked
•    LinkedCincinnati
•    Public Relations Society of America (PRSA National)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    Retail Industry Professionals Group
•    ALLRETAIL retail executive network
•    Social Media Today
•    Social Media Marketing
•    PRSA Silver Anvil Award Winner
•    Forrester
•    Cincinnati USA
•    SPECS - A Chain Store Age Event
•    World Retail Congress
•    Retail Traffic
•    Retail Environments Network
•    Interactive Marketers of Ohio
•    Cincinnati Social Media
•    Museum of Advertising
•    New Media Cincinnati
•    Digital Hub Initiative
•    DDI Magazine

Kevin Dugan’s Honors:

2007 PRSA Bronze Anvil Award of Commendation for Blogs

2005 PRSA Bronze Anvil for Magazine with an External Audience

2004 PRSA Silver Anvil for Business to Business product marketing

2004 PR Week Award for Best Business to Business campaign

2001 PRSA Silver Anvil Award of Excellence for Integrated Business to Business Communications

Kevin Dugan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch