Director of Marketing Communications at FRCH Design Worldwide
Cincinnati Area
Director of Marketing Communications at FRCH Design Worldwide
Cincinnati Area
Talented senior manager with progressive record of success and nationally recognized achievement within highly competitive consulting environments. Blends exceptional communications acumen with strong strategic focus and the ability to guide teams in polished tactical execution. Natural leader and “big-picture” thinker; with more than 15 years experience driving results in integrated marketing communications.
Proven expertise in wide variety of internal/external communications, Internet marketing, national/local/trade media relations, custom publishing, special events and process development.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 2004 — Present (4 years 2 months)
Directing public relations and marketing efforts for FRCH Design Worldwide, an architecture, interior design, graphic communications and brand strategy firm.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 1996 — September 2004 (8 years 5 months)
PARTIAL DESCRIPTION
* Developed award-winning public relations campaign promoting AK Steels antimicrobial-coated steel. 2003 media relations totaled 28 million impressions and $1 million in advertising equivalency on a $500,000 budget.
* Created media relations strategy for national civil engineering products manufacturer. Doubled media relations impressions and advertising equivalency in six months.
* Directed a 20-person team while responsible for client relationships, account issues and recruitment.
* Defined several public relations best practices around measurement, media relationship development, custom publishing, media relations messaging and Internet public relations.
* Managed community relations programs for Xerox Corporations field sales to enhance its local image in markets nationwide.
* Led award-winning public relations campaign for machine tool manufacturer, turning clients public relations efforts into a top lead generator. Grew account team from one to four.
(Marketing and Advertising industry)
1993 — 1996 (3 years)
Bachelor of Arts, Communications, Marketing, 1989 — 1992
My family, photography, running, music, architecture and blogging.
Public Relations Society of America -- Accredited member, local chapter award committee member.
Downtown Cincinnati Inc -- marketing committee member.
2007 PRSA Bronze Anvil Award of Commendation for Blogs
2005 PRSA Bronze Anvil for Magazine with an External Audience
2004 PRSA Silver Anvil for Business to Business product marketing
2004 PR Week Award for Best Business to Business campaign
2001 PRSA Silver Anvil Award of Excellence for Integrated Business to Business Communications