Kimberly Dillon (kimberlykaydillon@yahoo.com)

Past

New Media Strategist at TMP Worldwide
Marketing Manager and Social Media Strategist at Definition 6
Marketing and Sales Trainer at Safeco

Change Management Consultant at Accenture
Marketing Intern at National Football League

see less...

2 more...

Recommended

3 people have recommended Kimberly

Connections

177 connections

Industry

Online Media

Kimberly Dillon (kimberlykaydillon@yahoo.com)’s Summary

Currently attending the Ross School of Business focusing on marketing and business strategy. I have a strong interest in the interactive space and strategy.

Most recently, a New Media Strategist focusing on digital marketing and branding strategies both for internal and external customers. I am passionate about people, social media and the intersection between culture and business. A true strategist with experience in optimizing search plans, building and planning online media campaigns and ultimately driving social media iniatives into organizations.

Contact: Kimberlykaydillon@yahoo.com

Kimberly Dillon (kimberlykaydillon@yahoo.com)’s Specialties:

Consulting, Marketing , Training Sales Support, Account Management and Social Media

Kimberly Dillon (kimberlykaydillon@yahoo.com)’s Experience

New Media Strategist

TMP Worldwide

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

January 2008 — July 2008 (7 months)

My current role is to leverage social media techniques that are now emerging in consumer advertising and develop strategies and programs that will be applicable to the recruitment space. As this is new department at TMP, I have been involved in developing a foundation of products and processes to educate internal clients, so that they can better position and sell social media to their clients. I am also responsible in working with media and interactive teams to develop web 2.0 recruitment strategies that include, Social Networking, SEO/SEM, Online Video, Twitter, and mobile advertising solutions.
Marketing Manager and Social Media Strategist

Definition 6

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2007 — January 2008 (1 year 1 month)

• Developed case studies and other thought leadership collateral by vertical and partner solutions

• Trained clients on Social media strategies and tactics, implemented company blog and podcast

• Drove sales by providing targeted leads and facilitating sales through direct marketing, joint partner selling and online campaigns. Packaged new service offering, such as enterprise search and SMS.

•Managed all external marketing functions including, sponsorships, events, pr, training, email campaigns and delivered training to partners and clients on our services and product offerings

• Served as a Social Media SME for the organization and key clients. Managed email marketing campaigns through salesforce.com and served as the content manager for the corporate website.

• Managed creative and marketing resources for a variety of company strategic initiatives

• Evangelized Google suite of technologies within the organization and helped close 3 new major clients
Marketing and Sales Trainer

Safeco

(Public Company; 5001-10,000 employees; SAF; Insurance industry)

September 2005 — January 2007 (1 year 5 months)

• Implemented Sales Strategies and Field Promotions to Field and Inside Sales Professionals
• Worked with Product Managers and key departments to support the sales team
• Delivered training to the southeast sales team via classroom, virtual webex, and self study methods
• Implemented the communication strategy to the Sales Team via road shows and sales calls
• Supervised and trained all new hires for the Southeast Region
• Served as the Project Manager for training design projects, managing SMEs, vendors, and Instructional Designers
Change Management Consultant

Accenture

(Public Company; 10,001 or more employees; acn; Management Consulting industry)

July 2003 — August 2005 (2 years 2 months)

• Responsible for the communication plan for a major financial merger
• Performed stakeholder analysis, gap analysis, and developed solutions
• Evaluated and assessed employees performance levels and provided organizational design expertise
• Recruited and managed 50+ contractors, responsible for vendor sourcing and management
• Planned and conducted train-the-trainer sessions for several large companies including Best Buy
• Served as the client Relationship Manager working to resolve customer issues and ensure client satisfaction
Marketing Intern

National Football League

(Privately Held; 1001-5000 employees; Entertainment industry)

May 2001 — August 2001 (4 months)

* Prepared promotional proposals for events like the super bowl and the draft
* Researched opportunities for brand building/brand extension through NFL TV programming
* Worked on the development of sponsorship packages and prepared post-event reports
* Performed account planning activities on developing penetration strategies for viewer-ship

Additional Information

Kimberly Dillon (kimberlykaydillon@yahoo.com)’s Interests:

Marketing, Outdoors, Real Estate Investing, Web 2.0, start ups, virtual workplace, management consulting, new techonology, public speaking, entreprenerurship, women and economic development, social entrepreneurs, social networking, blogging, video, podcasts, venture capital, blogs, wiki, real estate