Chief Marketing Officer at KDH Systems, Inc.
San Francisco Bay Area
- Current
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- Chief Marketing Officer at KDH Systems, Inc.
- Past
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- Director, Product Marketing at Accellion
- Managing Partner/Creative Director at Brown & Associates
- Product Launch Program Manager at Kaiser Permanente
- Marketing Project Director at Cisco
- Vice Presidentr, Marketing & Communications at HealthCenter Internet Services
- Marketing Communications Director at Intel
- Product Launch Marketing Manager at Sun Microsystems
- Recommended
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5 people have recommended Susan L. - Connections
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108
connections
- Industry
- Information Technology and Services
Susan L. Brown’s Summary
Creative, resourceful Marketing, Communications & Training group with demonstrated results in integrated strategic and tactical marketing communications including planning and directing product and service launch programs for companies from major corporations (Kaiser Permanente,Cisco Systems, Intel, etc.) through start-ups.
Specializing in creating and implementing differentiating strategies for healthcare, new technologies and web-based products and services. Skilled in sourcing and contract negotiation. Expertise in messaging and content creation (all media and vehicles), project management, sales training and team building. Award-winning website, collateral and video/multimedia writing/direction/production.
Recently we created a lead generation program for a client which resulted in 150 new leads, of which 20 sales (each $50K+) were made within 5 months.
We execute great ideas!
Susan L. Brown’s Specialties:
Healthcare IT, proposals, lead generation programs, writing/producing marketing collateral, resources purchasing, sourcing and budgeting, strategic business process planning and implementation, creating and producing video, multimedia, web and print integrated proposals, writing and developing web-based training programs
Susan L. Brown’s Experience
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Chief Marketing Officer
KDH Systems, Inc.
(Information Technology and Services industry)
August 2009 — Present (4 months)
KDH Systems is an innovative company introducing Electronic Patient Identification (EPI) through the PatientLocate solution, automating the process of matiching patients to clinical trials. This cost and time saving scalable solution allows any number of trial protocols to be matched to previously unavailable qualified candidates, through a network of hospital sites called the Global Hospital Network. KDH Systems has also been named the key software provider for the NIH-funded Neurological Emergency Treatment Trials, (NETT), with the goal of connecting 150 US Emergency Departments for neurological research.
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Director, Product Marketing
Accellion
(Privately Held; 51-200 employees; Computer Software industry)
November 2007 — August 2009 (1 year 10 months)
Brand marketing, web site/lead gen traffic growth, web site content, marketing materials' development and distribution, US and international pr and marketing direction. Initiate and manage strategic alliances' relationships including VMware and Intel.
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Managing Partner/Creative Director
Brown & Associates
(Management Consulting industry)
February 2000 — October 2007 (7 years 9 months)
Creative, resourceful Marketing, Communications & Training group with demonstrated results in integrated strategic and tactical marketing communications including planning and directing product and service launch programs for companies from major corporations (Kaiser Permanente,Cisco Systems, Intel, etc.) through start-ups. Specializing in creating and implementing differentiating strategies for healthcare, new technologies and web-based products and services. Skilled in sourcing and contract negotiation. Expertise in messaging and content creation (all media and vehicles), project management, sales training and team building. Award-winning website, collateral and video/multimedia writing/direction/production. We help companies transition from technical marketing to customer-focused results!
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Product Launch Program Manager
Kaiser Permanente
(Non-Profit; Hospital & Health Care industry)
July 2004 — January 2007 (2 years 7 months)
Led team on to market to and train providers and staff throughout N. CA for the largest business process change ($6B) in the US for Kaiser Permanente, to change from paper processes to electronic clinical applications. Presented to 300+ participants as well as "elbow to elbow" 1:1 training, which resulted in high ratings and smooth transition.
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Marketing Project Director
Cisco
(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)
2003 — 2004 (1 year )
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Vice Presidentr, Marketing & Communications
HealthCenter Internet Services
(Hospital & Health Care industry)
1997 — 2000 (3 years )
HeatlhCenter was a healthcare software manufacturer in the cardiovascular imaging area. Besides leading the total marketing strategy and implementation, I initiated strategic alliances, including an alliance with the American Heart Association, a $400M organization, to leverage our technology on their new website. I also spearheaded the development of a consumer healthcare web tool kit; the Resource Center, which gave access to information and ability to map patients' own progress on their health.
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Marketing Communications Director
Intel
(Public Company; INTC; Investment Management industry)
1993 — 1996 (3 years )
I was fortunate to be able to work with Dennis Carter on the "Intel Inside" campaign, including writing and producing executive presentations for C-level executives.
It was a great learning and creative experience. -
Product Launch Marketing Manager
Sun Microsystems
(Public Company; JAVA; Computer Hardware industry)
1992 — 1995 (3 years )
I led a team to launch the SunSparc II--which was Sun's attempt to launch a product into the WinTel market--it turned out to be too complex engineering-wise (too difficult to install, etc.) but actually was critical to the spread of Java. I call it the "drop of water into the ocean" effect--you don't always know the results of an action!
Additional Information
Susan L. Brown’s Honors:
NY Int'l Film and Television Festival, 1998
Silver Award
UC Berkeley/Deloitte and Touche BioExec Program; Scholarship recipient
Susan L. Brown’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
