Kary Delaria

Current

• Independent Consultant at Kane Consulting
• Principal at KD Public Relations

Past

• Independent Consultant at Heather West Public Relations
• Administrative Consultant at AIGA
• Marketing Communications Intern at United Way of the St. Paul Area

• Marketing Communications Intern at Cuningham Group
• Public Relations Intern at Ewald Consulting

see less...

2 more...

Education

• University of Minnesota-Twin Cities
• Mankato State University

Recommended

1 person has recommended Kary

Connections

68 connections

Industry

Public Relations and Communications

Websites

• My Company
• Twitter
• Facebook

Kary Delaria’s Summary

As an independent public relations professional, I work with small businesses and associations to adapt traditional public relations tactics for today's online, socially-networked world.

Additionally, I lend expertise to marketing, communications, branding, public relations and new media campaigns as a consultant to creative firms.

Kary Delaria’s Specialties:

online marketing, social media

Kary Delaria’s Experience

• Independent Consultant

  Kane Consulting

  (Public Relations and Communications industry)

  April 2008 — Present (1 year 4 months)

  • Plan and implement integrated marketing programs for small businesses and associations.
  
  • Develop public relations and marketing strategies using social media.
  
  • Create press materials for online media rooms.
  
  • Assist with planning, promotions and provide and on-site support for conferences, seminars and events.

• Principal

  KD Public Relations

  (Public Relations and Communications industry)

  June 1999 — Present (10 years 2 months)

  As an independent professional, and principal of KD Public Relations, I work with clients to adapt traditional public relations tactics for today's online, socially-networked world.
  
  My capabilities include:
  
  • Drafting and executing marketing, communications and public
  relations plans.
  
  • Implementing interactive marketing initiatives and communications plans using social media.
  
  • Researching and proactively pursuing opportunities for print and online media coverage and monitoring the results.
  
  • Writing communications such as press releases and case studies, copy for internal newsletters and articles for the trade press.

• Independent Consultant

  Heather West Public Relations

  (Public Relations and Communications industry)

  June 1999 — 2009 (10 years)

  Execute media relations activities, primarily within industry trade publications:
  - initiate and maintain accurate media databases,
  - research and proactively pursue editorial opportunities,
  - draft press releases, pitch letters and case studies,
  - establish relationships with key media,
  - track editorial coverage and calculate advertising equivalency.
  
  • Draft case studies and project profiles.
  
  • Research and recommend opportunities for executive visibility.

• Administrative Consultant

  AIGA

  (Non-Profit; Graphic Design industry)

  2002 — 2003 (1 year)

  My PR work led me to help out a collegue in need, and I stepped in to help out with some administrative tasks and make reccomendations for the association to move forward with long-term staffing and planning.

• Marketing Communications Intern

  United Way of the St. Paul Area

  (Non-Profit; Non-Profit Organization Management industry)

  December 1998 — May 1999 (6 months)

  • Assist in the promotion of the “What’s Up?” youth information line.
  • Research material for media kits.
  • Design and write promotional pieces.
  • Interview employees and volunteers to highlight in marketing and press materials.
  • Write press releases.

• Marketing Communications Intern

  Cuningham Group

  (Privately Held; Architecture & Planning industry)

  March 1999 — May 1999 (3 months)

  • Format, edit and design project sheets.
  • Communicate with architects on marketing aspects of various projects.
  • Respond to RFPs and assemble project proposal books.
  • Coordinate print jobs with vendors.

• Public Relations Intern

  Ewald Consulting

  (Privately Held; Government Relations industry)

  December 1998 — May 1999 (6 months)

  • Draft client newsletters including copy, and layout.
  • Update media lists and directories.
  • Communicate with client associations and their members.
  • Research, track and confirm member information for publication.

Kary Delaria’s Education

• University of Minnesota-Twin Cities

  Journalism , Public Relations, Marketing, Sociology , 1997 — 1999

• Mankato State University

  1995 — 1997

Additional Information

Kary Delaria’s Websites:

• My Company
• Twitter
• Facebook

Kary Delaria’s Interests:

social media, travel, boating and time with my family

Kary Delaria’s Groups:

Minnesota Interactive Marketing Association

•    Inbound Marketers - For Marketing Professionals
•    Minnesota Interactive Marketing Association (MIMA)
•    Minnesota Women in Marketing and Communications
•    Minnesota Public Relations
•    Business Marketing Association - Minnesota
•    HARO--Help A Reporter Out
•    twitter innovators Innovation & Creativity Network of Tweeters
•    PROpenMic Members
•    SMB-Twin Cities
•    Twin Cities Thursday Happy Hours
•    PR News Group
•    #journchat

Kary Delaria’s Honors:

• "2004 Rising Star" awarded by the Association for Women in Communications, Minnesota Chapter.

• Recipient of the Carroll Binder and Herbert Berridge Elliston Memorial Scholarships.

• Honored in “The National Dean’s List,” 1998-1999 publication.

• Selected to Golden Key National Honor Society.

• Named to Mankato State University Dean’s list.

Kary Delaria’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch