Kary Delaria

Principal at KD Public Relations

Greater Minneapolis-St. Paul Area

Current
  • Independent Consultant at Kane Consulting
  • Principal at KD Public Relations
Past
Education
  • University of Minnesota-Twin Cities
  • Mankato State University
Connections
68 connections
Industry
Public Relations and Communications
Websites

Kary Delaria’s Summary

As an independent public relations professional, I work with small businesses and associations to adapt traditional public relations tactics for today's online, socially-networked world.

Additionally, I lend expertise to marketing, communications, branding, public relations and new media campaigns as a consultant to creative firms.

Kary Delaria’s Specialties:

online marketing, social media


Kary Delaria’s Experience

  • Independent Consultant

    Kane Consulting

    (Public Relations and Communications industry)

    April 2008Present (1 year 4 months)

    • Plan and implement integrated marketing programs for small businesses and associations.

    • Develop public relations and marketing strategies using social media.

    • Create press materials for online media rooms.

    • Assist with planning, promotions and provide and on-site support for conferences, seminars and events.

  • Principal

    KD Public Relations

    (Public Relations and Communications industry)

    June 1999Present (10 years 2 months)

    As an independent professional, and principal of KD Public Relations, I work with clients to adapt traditional public relations tactics for today's online, socially-networked world.

    My capabilities include:

    • Drafting and executing marketing, communications and public
    relations plans.

    • Implementing interactive marketing initiatives and communications plans using social media.

    • Researching and proactively pursuing opportunities for print and online media coverage and monitoring the results.

    • Writing communications such as press releases and case studies, copy for internal newsletters and articles for the trade press.

  • Independent Consultant

    Heather West Public Relations

    (Public Relations and Communications industry)

    June 19992009 (10 years)

    Execute media relations activities, primarily within industry trade publications:
    - initiate and maintain accurate media databases,
    - research and proactively pursue editorial opportunities,
    - draft press releases, pitch letters and case studies,
    - establish relationships with key media,
    - track editorial coverage and calculate advertising equivalency.

    • Draft case studies and project profiles.

    • Research and recommend opportunities for executive visibility.

  • Administrative Consultant

    AIGA

    (Non-Profit; Graphic Design industry)

    20022003 (1 year)

    My PR work led me to help out a collegue in need, and I stepped in to help out with some administrative tasks and make reccomendations for the association to move forward with long-term staffing and planning.

  • Marketing Communications Intern

    United Way of the St. Paul Area

    (Non-Profit; Non-Profit Organization Management industry)

    December 1998May 1999 (6 months)

    • Assist in the promotion of the “What’s Up?” youth information line.
    • Research material for media kits.
    • Design and write promotional pieces.
    • Interview employees and volunteers to highlight in marketing and press materials.
    • Write press releases.

  • Marketing Communications Intern

    Cuningham Group

    (Privately Held; Architecture & Planning industry)

    March 1999May 1999 (3 months)

    • Format, edit and design project sheets.
    • Communicate with architects on marketing aspects of various projects.
    • Respond to RFPs and assemble project proposal books.
    • Coordinate print jobs with vendors.

  • Public Relations Intern

    Ewald Consulting

    (Privately Held; Government Relations industry)

    December 1998May 1999 (6 months)

    • Draft client newsletters including copy, and layout.
    • Update media lists and directories.
    • Communicate with client associations and their members.
    • Research, track and confirm member information for publication.


Kary Delaria’s Education

  • University of Minnesota-Twin Cities

    Journalism , Public Relations, Marketing, Sociology , 19971999

  • Mankato State University

    19951997


Additional Information

Kary Delaria’s Websites:

Kary Delaria’s Interests:

social media, travel, boating and time with my family

Kary Delaria’s Groups:

Minnesota Interactive Marketing Association

  •    Inbound Marketers - For Marketing Professionals
  •    Minnesota Interactive Marketing Association (MIMA)
  •    Minnesota Women in Marketing and Communications
  •    Minnesota Public Relations
  •    Business Marketing Association - Minnesota
  •    HARO--Help A Reporter Out
  •    twitter innovators Innovation & Creativity Network of Tweeters
  •    PROpenMic Members
  •    SMB-Twin Cities
  •    Twin Cities Thursday Happy Hours
  •    PR News Group
  •    #journchat

Kary Delaria’s Honors:

• "2004 Rising Star" awarded by the Association for Women in Communications, Minnesota Chapter.

• Recipient of the Carroll Binder and Herbert Berridge Elliston Memorial Scholarships.

• Honored in “The National Dean’s List,” 1998-1999 publication.

• Selected to Golden Key National Honor Society.

• Named to Mankato State University Dean’s list.


Kary Delaria’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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