Kristian Chronister

Current

• CEO at Jackson GI Medical

Past

• Global Director of Marketing & Communications at Tyco Electronics
• Vice President Brand and Marketing at Lehman Brothers
• Vice President, Marketing at Jewelry.com

• Partner & Director at Ogilvy & Mather
• Manager & Director at Various Roles

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2 more...

Education

• Pepperdine University
• Occidental College
• Bishop DuBourg High School

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Recommended

8 people have recommended Kristian

Connections

245 connections

Industry

Health, Wellness and Fitness

Websites

• Prebiotin.com
• My Blog
• My Blog

Kristian Chronister’s Summary

Senior executive level, Fortune 50 experienced, MBA-trained business leader makes teams and programs effective, trackable and bottom-line ROI oriented. Extensive interactive business experience.

Kristian Chronister’s Specialties:

Interactive business leadership.
Small company growth, acquisition.
Advertising/Marketing experience including online advertising (CPC, CPA, CPM, keyword, sponsorship, etc.), e-commerce, search engine advertising (SEM and SEO).
Brand building expert.
Change management.

Kristian Chronister’s Experience

• CEO

  Jackson GI Medical

  (Executive Office industry)

  January 2009 — Present (7 months)

  CEO of nutraceuticals company offering prebiotic fiber supplements. Oversees all aspects of the business from overall strategy to finance, sales, marketing, operations, production and product management.
  
  Originally founded on sales through doctor's offices, the company is currently focused on building a network of sales reps to grow its footprint into other healthcare venues such as chiropractors, health-oriented venues such as trainers and health clubs. We're also building an emerging marketing-driven consumer-direct business to national scale.
  
  Visit us at http://www.prebiotin.com and http://www.jacksongi.com

• Global Director of Marketing & Communications

  Tyco Electronics

  (Public Company; 10,001 or more employees; TEL; Electrical/Electronic Manufacturing industry)

  March 2008 — December 2008 (10 months)

  Head of Global Industrial & Commercial marketing & communications. Oversaw global staff and budget covering Americas, Europe and Asia. Directed all aspects of worldwide marcom including online and offline advertising, trade shows, e-business, collateral & sales support, printing, promotions, internal communications, PR, etc.

• Vice President Brand and Marketing

  Lehman Brothers

  (Public Company; 10,001 or more employees; LEH; Investment Banking industry)

  2005 — 2008 (3 years)

  VP & Head of Marketing for Student Loan Origination unit of Lehman Brothers Bank - CampusDoor. Senior-most marketing executive in charge of all marketing aspects including advertising, direct mail, online marketing, user experience, customer acquisition, sales support, etc.

• Vice President, Marketing

  Jewelry.com

  (Luxury Goods & Jewelry industry)

  2001 — 2005 (4 years)

  VP & Head of Marketing for large jewelry manufacturer and wholesaler. Also leader/general manager of Jewelry.com, the company's signature consumer-facing website. Built Jewelry.com into most-visited jewelry destination on the Internet.

• Partner & Director

  Ogilvy & Mather

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  2000 — 2001 (1 year)

  Partner/Director of Interactive at OgilvyOne: Ogilvy's Online/Direct practice. Managed large staff ensuring delivery of online marketing for clients ranging from Jaguar to IBM to ONDCP.

• Manager & Director

  Various Roles

  (Marketing and Advertising industry)

  1991 — 1999 (8 years)

  Became a pioneer of online and interactive marketing during early career.

Kristian Chronister’s Education

• Pepperdine University

  MBA , Business , 1991 — 1995

• Occidental College

  BA , Political Science , 1987 — 1991

  Activities and Societies:

  Occidental-CalTech Orchestra, La Encina

• Bishop DuBourg High School

  Activities and Societies:

  National Honor Society, National Merit Finalist, State Band, JETS

Additional Information

Kristian Chronister’s Websites:

• Prebiotin.com
• My Blog
• My Blog

Kristian Chronister’s Interests:

Business Management, E-Commerce, Search Engine Marketing & Optimization, Vintage Cars - 1950's-60's British Roadsters

Kristian Chronister’s Groups:

Leadership Harrisburg
The CMO Club
Economics Pennsylvania
NASFAA
LinkedIn
DMA

•    Pepperdine Graziadio School Alumni
•    CMP Media Alums
•    Lehman Brothers Alumni
•    The CMO CLUB
•    Occidental College Alumni
•    Leadership Harrisburg Area
•    CampusDoor Alumni Network

Kristian Chronister’s Honors:

Speaker at DMA Direct Marketing Days: "Prize Promotions: The Blossoming Marriage of Online and Offline." The successful combination of communications vehicles maximizes both awareness and response. (http://www.the-dma.org/cgi/mtsesdisp?session=DMD01030104)

Speaker at NASFAA Annual Conference: "How Students are Using the Internet to Choose Colleges and Find Financial Aid." An in depth examination of current trends and changing patterns in students' use of the Internet to choose colleges and find financial aid. (http://www.nasfaa.org/subhomes/AnnualConference2006/fabs.htm)

Kristian Chronister’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch