
Director, Client Solutions (Kashi Company) at IRI
Greater San Diego Area

Director, Client Solutions (Kashi Company) at IRI
Greater San Diego Area
(Privately Held; Market Research industry)
October 2009 — Present (2 months)
(Privately Held; Market Research industry)
November 2007 — November 2008 (1 year 1 month)
Developed a strategy for seamless, scalable, and uniform delivery for multiple global BI web-based solutions.
Release Management
Created a new release management function to support new products and enhancements for all global Nielsen Answers business intelligence applications. Built team to support new function.
Testing Programs
Re-engineered User Acceptance Testing process in four months resulting in optimum process flow for testing Nielsen Answers™ functionality. Achieved and sustained product quality, reliability, performance, and customer satisfaction.
Product Management/Development
Developed an eight-stage, end-to-end new product process used to bring new products to market, from ideation through product launch, using existing best practices from across the company.
(Privately Held; 10,001 or more employees; Market Research industry)
November 2006 — December 2007 (1 year 2 months)
Developed marketing programs to increase channel sell-through of all global BTS solutions.
Global Training
Developed all business-based training programs for global products and services, including onsite training of external clients and internal client service teams, and development of computer based training.
Global Channel Marketing
Developed global marketing strategy for launching new products.
(Public Company; DFS; Financial Services industry)
April 2004 — November 2006 (2 years 8 months)
Developed marketing programs to acquire accounts in competitive industry. Generated sources of new accounts by expanding universe of eligible leads, optimizing prospect mix.
(Public Company; 10,001 or more employees; DFS; Financial Services industry)
September 2002 — April 2004 (1 year 8 months)
Led Pricing Strategy Implementation team by executing new initiatives to improve portfolio profitability, including execution of firm’s first ever segmentation-based pricing actions.
(Consumer Goods industry)
August 2000 — September 2002 (2 years 2 months)
Designed custom reporting solutions for the leader in consumer demand solutions for key customers in the consumer packaged goods industry. Established and directed new team as an answer to evolving needs of clients.
(Consumer Goods industry)
June 1997 — August 2000 (3 years 3 months)
Implemented customer centric sales process based on analysis of daily, store-level, syndicated data. Provided value-added services while managing relationships with corporate level clients. Signed the firm’s largest contract to date.
(Consumer Goods industry)
September 1996 — April 1997 (8 months)
Designed consumer-driven promotion programs for key clients, including Kraft Foods, General Mills, and Pillsbury.
(Market Research industry)
June 1996 — September 1996 (4 months)
Conducted key account primary research studies, including forecasting, study design, analysis, client presentations.
MBA , Business Administration , 1998 — 2001
Bachelor of Science , Sociology , 1992 — 1996
* Certification in Criminology/Criminal Justice
Bachelor of Science , Psychology , 1992 — 1996
* Concentration in research and statistical methodology