Kayla Ness-Witte

Gemologist, Marketing Executive, Buyer, Sales Executive, Trainer

Location
Greater Minneapolis-St. Paul Area
Industry
Luxury Goods & Jewelry

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Kayla Ness-Witte's Overview

Current
Past
  • Business Development Manager at Roisum Elite Sales & Marketing
  • Sales Executive at RF Moeller Jeweler
Education
Connections

93 connections

Kayla Ness-Witte's Summary

10 years of experience in the sales and management field where I have driven sales with a major focus on providing exceptional customer service while building lifelong relationships. I am interested in branching into merchandising and marketing.

Specialties

Expertise in jewelry trends as well as diamonds and colored stones sourcing.

Kayla Ness-Witte's Experience

Sales, Gemologist, Marketing executive, Buyer

Continental Diamond

Privately Held; 11-50 employees; Retail industry

October 2011Present (3 years) St Louis Park, MN

Business Development Manager

Roisum Elite Sales & Marketing

April 2009October 2011 (2 years 7 months) Chanhassen MN

Trained sales consultants in areas of communication, customer support, and product knowledge which enhanced their understanding of product features and helped them sell more efficiently.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on consumer wants.
Performed menu analysis that highlighted key areas of higher profit margins and loss of business. This successfully helped launch new menu concepts.
Developed training tools for new territory managers with U.S. Foodservice and Reinhart Foodservice improving knowledge of key partners and highlighted products.
Track the execution of objectives to ensure volume and profit are met.
Assisted in the development of distributor plan that sets objectives to support all brands through promotions and new product launches.
Communications with executive chefs and restaurant owners regarding account operations to maximize business.
Leverage resources and technology to drive business strategies.
Coordinate trade shows and training sessions for distributor sales managers.

Sales Executive

RF Moeller Jeweler

Partnership; 11-50 employees; Luxury Goods & Jewelry industry

June 2005October 2008 (3 years 5 months)

•Expert presenter, negotiator and businesswoman able to forge solid relationships with customers, which improved sales by 69% and increased customer data base from 100 to 550 in two years.
•Balanced inventory budgets, resulting in higher profit margins.
•Established and maintained vendor relationships, resulting in better pricing.
•Managed client data base of over 700 clients with purchase history, allowing higher proactive sales.
•Managed inventory through daily counts, resulting in lower shrinkage.
•Partnered with inventory department to order appropriate stock following requests.
•New employee orientation in which led to a higher retention rate.
•Reviewed sales performance on a daily basis resulting in consistent sales performance.
•Troubleshot and resolved problems which arose with vendors and clients with led to stronger relationships.

Kayla Ness-Witte's Skills & Expertise

  1. Jewelry
  2. Retail
  3. Customer Service
  4. Merchandising
  5. Marketing
  6. Management
  7. Luxury Goods
  8. Sales
  9. Inventory Management
  10. Negotiation
  11. Product Development
  12. Sales Operations
  13. Pricing

Kayla Ness-Witte's Education

Concordia University-St. Paul

B.A. Marketing, Innovation, Relationship Marketing, Marketing Research, Promotional Strategies, Industry Analysis

20082010

Gemological Institute of America

Graduate Gemologist, Diamonds, Colored Stones, Gemology

20042005

Alexandria Technical College

Professional Sales Diploma, Principles of Marketing, Bus Dvlpmt, Acct., Entrepreneurship, Leadrshp Dev., Advertising,Retail Mgmt

20022003

Activities and Societies: Delta Epsilon Chi, Phi Theta Kappa

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