
Senior Researcher/Social Media Strategist at Microsoft
Greater Seattle Area

Senior Researcher/Social Media Strategist at Microsoft
Greater Seattle Area
Core Strengths
Implementation of online media outreach and viral campaigns. Promote messaging that drives traffic to company’s website by establishing and cultivating positive relationships via social networking mediums.
Implementation of website optimization strategies, through search engine submissions. This includes submitting information to key websites and online bulletin boards, PR new channels, through specialty news posts, webzines, podcasts, etc.
Develop and manage social networking profiles on websites including LinkedIn, Facebook, YouTube, Twitter, etc., these are intended to increase brand awareness and drive traffic to the site to build awareness.
Proficient internet writer and blogger; able to contribute to and optimize web presence through news and article postings in blogs, news groups, and other social networking platforms.
Increased brand awareness by actively engaging in consumer and industry blogs, video sharing, online chats, wikis, etc. Coordinate social media activities resulting into driving traffic to the site. Researching and discovering of new media channels and marketing strategies increasing brand awareness on overall visibility.
Identified and monitor new media trends and provide insights on the latest trends to help enhance the perceptions and visibility of the company brand.
Consulting and support services in online marketing, email marketing, web development and creative development. Encourage quality communications with customers through the execution and implementation of effective email marketing strategies.
Creative development of email marketing materials to develop and execute new e-marketing promotional in multi-channel email marketing campaigns
ABOUT ME:
Social Media Strategist, Researcher Kay Kelison is AIRS Certification CIR, ACIR
(Public Company; MSFT; Computer Software industry)
July 2008 — Present (1 year 1 month)
Transition from aQuantive, inc to officially Microsoft Advertiser and Publisher Solutions Group (APS) as of today. Great things ahead will keep you posted.
(Public Company; AQNT; Marketing and Advertising industry)
June 2007 — July 2008 (1 year 2 months)
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
February 2007 — June 2007 (5 months)
(Public Company; 10,001 or more employees; Staffing and Recruiting industry)
November 2005 — November 2006 (1 year 1 month)
(Public Company; 10,001 or more employees; Staffing and Recruiting industry)
October 2004 — November 2005 (1 year 2 months)
(Public Company; 10,001 or more employees; Telecommunications industry)
February 2004 — August 2004 (7 months)
AA , Visual Communication , 1990 — 1992
1980 — 1983
Strategic Sourcing Planning, Organizational Development, New Technology, Research, Art, Music, Theater
Recruiters Network Directory,Recruiters-Aid Kit, Electronic Recruiting Exchange,Sourcer-Jobs, LinkedIn