
Director of Web Strategy at Sterling Communications
San Francisco Bay Area

Director of Web Strategy at Sterling Communications
San Francisco Bay Area
Up to my eyeballs in technology, social media and public relations -- in a good way.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 2005 — Present (4 years 2 months)
As the strategic information and marketing systems manager for a high-tech public relations firm, I coordinate IT vendor relationships, maintain corporate computer systems and servers, select productivity and collaboration software, train new employees, and create marketing collateral. A major focus for 2009 will be the design, engineering and execution the company’s social media initiatives, including client projects. I will also design and maintain the internal applications and handle the production responsibilities for these technologies. When called upon, I also plan, manage and execute client proposals, strategic PR initiatives, and special communication projects.
(Public Company; 10,001 or more employees; aapl; Computer Hardware industry)
October 2001 — August 2005 (3 years 11 months)
Worked with Apple’s executive team, press relations, investor relations, legal department, and director of customer care to solve complex, sensitive issues for the company’s most influential and demanding customers. Responsible for damage control, customer recovery and retention, official company positioning, and creating strategies for operational, product and service improvements. Previously held assistant manager position within Apple Retail.
BA , Mass Communications , 1991 — 1992
Journalism 1987 — 1990
marathons, scuba diving, kayaking
Outrigger Canoe Club, PADI
—Sterling: "Sterling Star" award, 2008
—Apple: "Best of Brand" award, 2002
—Bay Area Advertising Federation: Bronze Addy, 1999
—International Association of Business Communicators: Merit Award, 1998
—Oregon Collegiate Press Newspaper Association: Merit Award, 1991, 1992
—National Individual Event Collegiate Forensics tournament: first place, speechwriting, 1989