Katy Howell

Current

• Managing Director at immediate future PR

Recommended

23 people have recommended Katy

Connections

428 connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog

Katy Howell’s Summary

I was recently described by a blogger as, “that well worn advocate of online PR”. And I guess it’s true, although it makes me feel rather old! I can't help myself, I'm passionate about communications, and in particular the fast changing way in which audiences are discovering and sharing information. Whether it is offline or online.

Yes, large portion of these interactions are online, but to me this is just an amplification of the changing way we, as consumers, want to engage with each other, brands and the world around us. So the internet just reflects society’s changing attitudes: highlighting our trust in peers and friends on social networks just like this one.

I work with a team at immediate future that understands how to communicate authentically, trigger conversations, develop social currency and cultivate advocacy. We work with great brands and fast moving digital companies to meet business objectives by securing media coverage (off and online), maximising search visibility and building positive brand reputation with conversation and influencer relations.

Networking is the cornerstone of this PR approach. And sharing information, ideas and theories is what drives me. I regularly attend social events, training and seminars. In particular, I try to get to all the superb events run by E-consultancy, chinwag, NMK and Netimperative. Networking online tends to be with email list forums such as UKpress, UKNetmarketing and SocialMediaClub - although I am a bit more of a lurker, than an active participant!

The rest of my time, I spend with my family. Mainly as a taxi service for my kids and as the poor soul that carries the maggots on fishing trips (mmm I need a hobby!). Maybe being a well-worn advocate of online PR isn’t too bad after all!

Katy Howell’s Specialties:

Public relations
Online PR, social media relations and communications in the web 2.0 world
Audience centric communications
Influencer and advocacy relations

Katy Howell’s Experience

• Managing Director

  immediate future PR

  (Public Company; 1-10 employees; Public Relations and Communications industry)

  April 2004 — Present (4 years 9 months)

  immediate future is all about redefining PR. We challenge our clients to think beyond blanket coverage in the press. Employing a wide range of PR tactics to bring our clients to influential media and audiences, we deliver online PR and social media relations as well as traditional B2B and corporate PR.
  
  Activity might involve securing press coverage to gain awareness and creating roundtables to champion issues, though to blog relations and social media campaigns to create online buzz and attention from advocates.
  
  We are retained by bluechip brands such as Sony Europe, Sara lee, EMI and Hotel Chocolat alongside fast growing start up digital SMEs and dotcoms, Utarget, Pigsback.com and Logan Tod.
  
  immediate future is advises reputable industry bodies such as e-consultancy, Netimperative and BIMA (British Interactive Media Association), and runs the UK’s most established online PR training course.

Additional Information

Katy Howell’s Websites:

• My Company
• My Blog

Katy Howell’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch