Creative Writer, Web Copywriter and Social Media Specialist
Portland, Oregon Area
- Current
-
- Creative Writer, Web Copywriter & Social Media Specialist at Promopeddler.com
- Past
-
- Web Copywriter, Internet Marketing at Sullivan Vineyards
- Creative Services, Music Publishing Coordinator at Blotter Music Publishing
- Production Coordinator, Assistant Talent Buyer at Temple Bar
- Associate Producer, Junior Copywriter at Riverstreet Productions
- Education
-
- Antioch University
- Arizona State University
- Recommended
-
2 people have recommended Katrina Joy - Connections
-
22
connections
- Industry
- Writing and Editing
- Websites
Katrina Joy Plam’s Summary
Accomplished creative writer with comprehensive professional experience in the entertainment and publishing industry; able to effectively apply extensive wide-ranging expertise with social tools and web content production and management. I've assembled this profile to reflect my love of creative pursuits with my weapons of choice being: collaboration, words, laptop, wit, charm and ingenuity.
I have a dynamic professional background with an undeniable passion for all things web related: creating copy for online content, participating in online conversations in a relevant and provocative way, and reinforcing a brand's message through blogs and a myriad of online social tools. My strengths are voice, listening, producing results, and an indefatigable desire to grow as a writer.
Katrina Joy Plam’s Specialties:
• Outstanding content management skills including: copywriting, editing & content creation
• Concentrated understanding of online marketing with a deep understanding of the social media landscape
• Creative and strategic thinker
• Highly experienced at problem solving and handling multiple, ongoing projects
• Proficient with several Web 2.0 platforms for online marketing and promotional efforts: Facebook, MySpace, Twitter, Plurk, StumbleUpon, Plurk, Ping.fm, Digg, FriendFeed etc….
Katrina Joy Plam’s Experience
-
Creative Writer, Web Copywriter & Social Media Specialist
Promopeddler.com
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2007 — Present (1 year 3 months)
• Web Content Manager for PromotionalMagazine.com
• Compose buzz worthy articles for blog and article sites
• Create, edit and manage multi-media content for online campaigns
• Create and manage all online viral video and podcast campaigns
• Social Media Management and Optimization
• Monetizing Social Media traffic
• Online reputation monitoring and management
• Identify and monitor tools and trends in technologically driven marketing practices
• Work in close collaboration with Marketing Director in all marketing & branding campaigns -
Web Copywriter, Internet Marketing
Sullivan Vineyards
(Wine and Spirits industry)
May 2006 — October 2007 (1 year 6 months)
• Content creation for all internet marketing campaigns
• Online content management including site content, product updates, blogging and wine education
• Copywriting for all winery collateral materials i.e. shelf talkers, event postcards, rack cards and press kits
• Compose and edit quarterly newsletter
• Coordination of all sales through ecommerce website
• Collaborate with General Manager on special projects and internet marketing programs
• In-house compliance coordinator; label registration
• Assist Proprietors with responses to WineClub and Direct Sale emails and phone calls
• Liaise with all departments to promote and execute special events held at Sullivan Vineyards -
Creative Services, Music Publishing Coordinator
Blotter Music Publishing
(Music industry)
February 2003 — May 2006 (3 years 4 months)
• Designed and produced all publicity materials including press kit. Company bio, songwriter & producer bios, DVD commercial reel
• Copywriting for company website
• Created and maintained copyright database for all signed writers: followed up with administrative office to ensure mechanical royalties were collected properly and on time
• Issues synchronization and master license requests for use of all master recordings
• Managed publishing office and record studio operations
• Scheduled all missing, recording and post sessions for albums and all commercial, film & TV spots
• Managed in-house accounts payables & receivables
• Maintained producers personal calendar as well as studio’s production calendar
• Helped with acquisitions and development of talent for placement in all forms of media: commercial, film & TV -
Production Coordinator, Assistant Talent Buyer
Temple Bar
(Music industry)
April 2001 — January 2003 (1 year 10 months)
• Assisted Club Owners and Booking Agent with bookings for top LA music venue
• Negotiated contracts, band ryders, and band requests
• Coordinated with Booking Agent to scout and acquire talent
• Worked in tandem with Club Owners on all Public Relations efforts
• Drafted weekly press releases for local radio, print media and created web content for online music calendar
• Created and implemented systems to improve office workflow and production -
Associate Producer, Junior Copywriter
Riverstreet Productions
(Entertainment industry)
January 1999 — March 2001 (2 years 3 months)
• Project highlights: Kids’ WB 1999 and 2000 Image Campaigns, WB Primetime 1999 and 2000 Image Campaigns, Jackie Chan Adventures Promo 2000, Comedy Central’s The Man Show Promo 2000 and Disney Kids Network Presentation 2000
• Helped manage daily activities of a small film & TV production company
• Assisted Director and Editor of small, high-end boutique production office to develop, coordinate, and schedule image campaigns and promo spots for major television networks from creative concept through execution
• Worked with Director and Editor to develop and execute client presentations and creative pitches
Katrina Joy Plam’s Education
-
Antioch University
MFA, Creative Writing, 2004 — 2006
-
Arizona State University
BFA, Modern Dance, Choreography & Performance
Additional Information
Katrina Joy Plam’s Websites:
Katrina Joy Plam’s Groups:
AWP: The Association of Writers & Writing Program, 826LA, American Marketing Association
-
PROpenMic Members -
user friendly thinking
Katrina Joy Plam’s Honors:
• Recipient of The Eloise Klein Healy Scholarship for Creative Writing, Antioch University, Los Angeles, CA, 2003
Katrina Joy Plam’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- getting back in touch
