Katrina L. Gibson

Current

SEO Analyst at Dealer.com
Online Marketing Consultant at Self Employed

Past

Marketing Manager at Green Mountain Inn/Willoughvale Inn
Marketing Manager at New England Culinary Institute
Writer and Entertainment Editor at The Valley Reporter

Field Marketing Manager at Red Bull North America
Events Manager/Snow Reporter at Sugarbush Resort

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Education

Champlain College
Salem State College

Recommended

1 person has recommended Katrina L.

Connections

92 connections

Industry

Online Media

Websites

Katrina L. Gibson’s Summary

Award-winning writer and experienced marketing professional specializing in online visibility and consumer engagement. Services include SEM and SEO, email content, public relations, and reputation management.

Katrina L. Gibson’s Specialties:

Certified Google Adwords Reseller

Katrina L. Gibson’s Experience

SEO Analyst

Dealer.com

(Privately Held; Automotive industry)

March 2009 — Present (5 months)

I optimize client websites by performing keyword research, writing and editing search engine friendly web content, researching and implementing linking strategies, analyzing data and making changes accordingly.
Online Marketing Consultant

Self Employed

(Marketing and Advertising industry)

October 2008 — Present (10 months)

Online marketing consultant specializing in online visibility and consumer engagement.
Marketing Manager

Green Mountain Inn/Willoughvale Inn

(Marketing and Advertising industry)

January 2008 — July 2008 (7 months)

Developed strategic online marketing plan including writing search engine friendly web content, creating links and listings campaigns and managing the PPC campaigns. Created and distributed local press releases and maintained media contacts throughout the industry. Developed and maintained content for blog, Facebook page, YouTube page and encouraged visitors to participate in user generated content. Managed web master and revenue manager.
Marketing Manager

New England Culinary Institute

(Educational Institution; 201-500 employees; Education Management industry)

June 2006 — July 2007 (1 year 2 months)

In charge of overseeing all marketing efforts including website development, PPC campaigns, Google Analytics, affiliate marketing programs, all print collateral and email campaigns.
Writer and Entertainment Editor

The Valley Reporter

(Privately Held; 1-10 employees; Newspapers industry)

March 2003 — May 2005 (2 years 3 months)

Responsible for developing, writing and editing all arts and entertainment stories for Entertainment section of newspaper including weekly entertainment column. Initiated, developed, wrote and edited news stories and feature articles.
Field Marketing Manager

Red Bull North America

(Privately Held; 501-1000 employees; Food & Beverages industry)

March 2000 — November 2003 (3 years 9 months)

Field Marketing Manager responsible for developing, implementing and managing a strategic marketing plan to increase consumption of Red Bull Energy Drink. Recruited, trained and managed a 15 person marketing and promotions team. Established partnerships with key organizations for maximum brand and event opportunities.
Events Manager/Snow Reporter

Sugarbush Resort

(Privately Held; 201-500 employees; Hospitality industry)

December 1997 — March 2000 (2 years 4 months)

Managed and executed all special events throughout the resort, which included recruiting, training and managing a volunteer events staff. Also was responsible for writing and performing all snow reports on the snow phone, radio, television commercials and updated the website with snow conditions and event information.

Katrina L. Gibson’s Education

Champlain College

Online Marketing 2007 — 2007

Relevent coursework includes: Internet Marketing, Online Visibility, Search Engine Optimization, Social Networking
Salem State College

BS , Communications with a concentration in public relations and a minor in music , 1993 — 1997

Activities and Societies:

Editor in Chief of the Salem State Log.