Katie York

Current

Account Executive at Rumbletree

Past

Marketing Communications Manager at JitterGram
Senior Account Executive at Access Communications
Account Executive at Regan Campbell Ward - McCann

Assistant Account Manager at Seidler Bernstein, Inc.

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Education

Bentley University
Lorenzo de’Medici Institute
Winchester High School

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Recommended

2 people have recommended Katie

Connections

303 connections

Industry

Marketing and Advertising

Websites

Katie York’s Summary

Marketing/Advertising Professional

Katie York’s Experience

Account Executive

Rumbletree

(Privately Held; Marketing and Advertising industry)

August 2009 — Present (4 months)
Marketing Communications Manager

JitterGram

(Privately Held; Marketing and Advertising industry)

January 2009 — June 2009 (6 months)

Worked collaboratively with the team to create and manage marketing strategies. Wrote, edited, and designed all outbound communication, including promotional materials, newsletters, direct mail, press releases, case studies, blogs and client marketing material. Coordinated projects with vendors and contractors for the development and production of all marketing collateral. Planned and attended all tradeshows, conferences and events relevant to the company. Actively pursued press opportunities, including articles, events, speaking engagements, social media opportunities. Managed all outbound corporate communication, including Twitter and Facebook accounts.
Senior Account Executive

Access Communications

(Marketing and Advertising industry)

February 2008 — July 2008 (6 months)

Managed the Stiefel Laboratories Steroid Response Dermatoses account, including 5 brands: Olux, Olux-E, Luxiq, Verdeso and Mimyx. Upwards of 75 concurrent jobs; in excess of $5 million in annual revenue. Managed overall scope of work for each brand and ensure work is aligned with agency resource utilization. Led project kickoff meetings; delegate work to creative team, freelance consultants. Kept client apprised of status and ongoing progress of all projects on daily and weekly basis where appropriate. Attended client meetings/conventions/market research; reported results and action items in a timely manner. Contributed to development and presentation of tactical plans and brand forecasts. Worked closely with finance team to ensure budgets are adhered to and estimates are revised/approved in timely manner when necessary. Managed account budget, proposals and invoices. Reviewed literature and competitive information to continually expand knowledge and understanding of therapeutic area.
Account Executive

Regan Campbell Ward - McCann

(Privately Held; 11-50 employees; Publishing industry)

January 2007 — February 2008 (1 year 2 months)

Managed the Allergan, LAP-BAND account: Upwards of 250 concurrent jobs; in excess of $2.7 million in annual revenue. Handled client budgets and managed campaign costs. Generated client estimates and project timelines. Ensured accuracy of daily project deadlines and prioritized daily client needs. Created job input forms/creative briefs for new project start-ups. Delegated work to other team members. Briefed media, creative and research staff. Prepared weekly status reports. Gained and maintained familiarity with changes in client products and competition.
Assistant Account Manager

Seidler Bernstein, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

August 2005 — December 2006 (1 year 5 months)

Assisted in managing the following accounts: Bayer Diagnostics, Urinalysis Division; Boston Scientific, Oncology Business. Provided support to the account team, including background research, schedules, cost quotations and production requests, creation of reports, follow-up on creative work, etc. Handled paperwork and maintained files on client activities, their competitors and their industries. Took meeting notes, prepared and distributed reports. Assisted account team in prioritizing needs and requests. Kept current on client-related news to strengthen agency value. Stayed abreast of account status by maintaining current media plan, status report and financial recap.

Katie York’s Education

Bentley University

Bachelor of Science , Marketing , 2001 — 2005
Lorenzo de’Medici Institute

Study Abroad Program in Florence, Italy , 2004 — 2004
Winchester High School

1997 — 2001