Digital marketeer @katiemorwenna
London, United Kingdom
- Current
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- Digital Marketing Executive at Ebury Publishing
- Past
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- Vice President at LIKE London, LIKE Network for professional women
- Account Executive at MindShare Interaction
- Intern at Momentum WW
- Education
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- London School of Economics and Political Science
- University of East Anglia
- United Nations International School
- Recommended
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1 person has recommended Katie - Connections
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96
connections
- Industry
- Marketing and Advertising
- Websites
Katie Johnson’s Summary
Katie Johnson’s Specialties:
Digital marketing & engaging with online communities
Katie Johnson’s Experience
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Digital Marketing Executive
Ebury Publishing
(Publishing industry)
May 2007 — Present (2 years 8 months)
I am currently responsible for ensuring that our major marketing campaigns feature a digital element whenever possible. This includes online advertising, social media marketing, digital asset creation and mobile marketing.
One of my goals is to ensure that all of our key authors have an online presence, which can mean project managing freelance designers and design agencies or building websites myself.
I do a lot of social PR, speaking to bloggers about our books, writing for and managing our own blog, and maintaining our Flickr, Facebook, YouTube and Twitter accounts.
In addition to the work I do in digital, I work on traditional marketing campaigns, creating visuals for advertising, in-store posters and display units, writing sales copy, dealing with customers and producing added value promotions for them.
I was recently made the brand manager for all Doctor Who, Strictly Come Dancing and Gina Ford books. This means planning all marketing activity and reporting back to the company on how effective our sales, marketing and PR activity have been. -
Vice President
LIKE London, LIKE Network for professional women
(Non-Profit; Non-Profit Organization Management industry)
January 2006 — May 2007 (1 year 5 months)
From 2005 to 2007, I ran a networking group for women with Matilda Andersson. We arranged quarterly meetings with speakers, quarterly social events, and occassional fund raisers.
As well as organising and coordinating these events, I was also fully responsible for maintaining all content on the website (www.welike.org.uk) and e-mail correspondence with members. -
Account Executive
MindShare Interaction
(Public Company; Online Media industry)
September 2005 — May 2007 (1 year 9 months)
I worked at MindShare Interaction for just over 1 1/2 years as an online planner and buyer. I had experience in both direct response and branding campaigns working with the likes of HSBC, Nestle, News International, Napster and Mattel.
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Intern
Momentum WW
(Public Company; Marketing and Advertising industry)
2000 — 2000 (less than a year)
Katie Johnson’s Education
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London School of Economics and Political Science
MSc , New Media, Information and Society , 2004 — 2005
Dissertation topic: "RFID technology: Getting under your skin"
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University of East Anglia
BA , Sociology , 2000 — 2003
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United Nations International School
Additional Information
Katie Johnson’s Websites:
Katie Johnson’s Interests:
Photography, Literature, Film, digital innovation, css
Katie Johnson’s Groups:
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Marketing Executives Group -
Social Media Marketing -
We Are Social
Katie Johnson’s Honors:
BMS Marketing Award - Runner up with a special mention for innovation: Chris Moyles - The Difficult Second Book HB mobile marketing campaign
Katie Johnson’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
