Katie Santos-Coy

Current

• Marketing Specialist at California School Boards Association

Past

• Special Assistant, Alcohol Education Program at California State University, Sacramento

Education

• California State University-Sacramento

Connections

53 connections

Industry

Education Management

Websites

• My Company
• My Company

Katie Santos-Coy’s Experience

• Marketing Specialist

  California School Boards Association

  (Education Management industry)

  September 2006 — Present (3 years 7 months)

  Project Management
  • Coordinate development and implementation of strategic marketing plan.
  • Meet with clients to facilitate marketing needs, including print and Web collateral, e-Marketing, Webinars, project tracking, proofreading, editing and drafting copy.
  • Conduct marketing surveys on current and new product concepts.
  • Meet with external partners to manage overall CSBA marketing efforts.
  • Market CSBA’s Annual Education Conference and Trade Show and CSBA’s School Wellness Conference via Web, e-mail, YouTube, Facebook, Twitter and print collateral.
  • Prepare e-mail blasts that are sent to thousands of education leaders throughout California.
  • Provide marketing/communications support to CSBA’s board of directors.
  
  Media
  • Coordinate marketing efforts for CSBA’s “Schools: An investment you can’t afford to cut” campaign. Worked with design team and PIO in developing collateral and posted all related materials to CSBA’s Web site.
  o Developed survey to monitor the success of the campaign.
  o Coordinated school board member march to the capitol and assisted with media promotions.
  o Worked collaboratively with colleagues to develop promotional video using B-roll shot on-site.
  • Assist PIO in developing all marketing/media related materials for 2006 Annual Education Conference press conference for “Fix NCLB.”
  
  Organizational Leadership
  • Member of two strategic planning work groups aimed at strengthening the association’s external and internal image and operations.
  • Work with CSBA’s board of directors in coordinating strategic planning efforts and strategies.
  
  Technology
  • Use content management system to update the association’s Web site.
  • Manage content and creative direction of all of CSBA’s YouTube videos.
  • Work collaboratively in management and promotion of CSBA’s Facebook fan and group pages.
  • Collaboratively work with PIO to send updated tweets to CSBA_Now followers on Twitter.

• Special Assistant, Alcohol Education Program

  California State University, Sacramento

  (Educational Institution; Higher Education industry)

  2003 — 2006 (3 years )

  Project Management
  • Supported the implementation of a university-wide alcohol and other drug education program and the development of campus-wide policies and procedures.
  • Collaboratively worked with campus staff to author and submit biennial review to grant funders.
  • Coordinated campus-wide alcohol and other drug research survey.
  • Synchronized recruitment efforts and trained and evaluated a diverse group of peer health educators.
  • Created and promoted comprehensive educational materials, including distribution of printed media, Web-based information and educational presentations for students, staff and faculty.
  • Assisted in creation and implementation of a nationally recognized social host campaign.
  • Coordinated contract negotiations, logistics and event production for nationally recognized speakers.
  
  Media
  • One of five selected speakers to present at an “Avoid the 12” press conference.
  • State incentive grant town hall speaker.
  • Fox 40’s In Focus guest.
  
  Organizational Leadership
  • Provided programmatic and organizational advisement to peer health educators.
  • Synchronized efforts of university offices, organizations and community members for the “Natural High Fair” including police departments, Sacramento Downtown Partnership, SPCA, Sacramento State Student Activities Office, Recreational Sports Office and the Student Health Center.
  • Maintained a balanced budget and organized fundraisers to increase club account dollars.

Katie Santos-Coy’s Education

• California State University-Sacramento

  BA , Political Science , 2001 — 2006

  Activities and Societies:

  Alcohol Advisory Council, Peer Health Education Club, University Union Board of Directors, Director of Psychological Services Selection Committee, Student Fee Advisory Committee

Additional Information

Katie Santos-Coy’s Websites:

• My Company
• My Company

Katie Santos-Coy’s Interests:

professional networking, travel and cooking.

Katie Santos-Coy’s Groups:

Council of School Boards Association Communicators
National School Boards Association
ASAE & The Center for Association Leadership

•    ASAE & The Center for Association Leadership

Katie Santos-Coy’s Honors:

• 2006 Leadership Award for the CSU Alcohol & Other Drug Education Conference
• 2006 Outstanding Organization at Sacramento State for the Peer Health Educators
• 2006 National Orientation Directors Association (NODA) Region II Conference Showcase Award Winner

Katie Santos-Coy’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch