Digital Marketing Specialist
Austin, Texas Area
- Past
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- Digital Media Specialist at Cohn & Wolfe
- Account Executive at GCI Group - NY
- Account Coordinator/AAE at GCI Read-Poland
- Legislative Aide to Rep. Allan Ritter at Texas House of Representatives
- University Recruiter at International Studies Abroad (ISA)
- Education
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- Texas State University-San Marcos
- Universidad de Salamanca
- East Texas Baptist University
- Recommended
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8 people have recommended Katie - Connections
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199
connections
- Industry
- Public Relations and Communications
- Websites
Katie Green’s Summary
I have a variety of Public Relations/Digital Marketing experience focusing on corporate and consumer accounts in multiple industries. Most recently, I focused on developing digital and social media programs for corporate communications through strategies and tactics online, primarily targeting women online. In this time, I have developed experience with overall brand management using traditional and digital/social media relations and closely analyzing traditional media and online conversations. I have been responsible for the management of interactive media development, video production, web site production and user-submitted contest management. I have also managed an SEO/SEM campaign for a top casual dining company. On a daily basis, I have been responsible for managing multiple projects, contributing to new business development, developing creative strategies for consumer engagement, and office humor. :)
Katie Green’s Specialties:
Brand management, digital / social media relations, interactive media development, analysis of traditional media and online coverage, online consumer engagement strategy development, managing video production, managing web site development, project management, new business development, creative strategy development
Katie Green’s Experience
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Digital Media Specialist
Cohn & Wolfe
(Public Company; Public Relations and Communications industry)
July 2008 — December 2008 (6 months)
Developing marketing strategies based on research and insight into the brand's reputation in online conversations.
Assisting Playtex Infant Care to launch new products and maintain a leadership position:
- Counseled leadership to ensure a positive brand awareness through an online firestorm related to products containing Bisphenol-A (BPA)
- Developed a sponsorship with BlogHer.com by launching "Conversations with Playtex" and debuting the footage online: www.YouTube.com/PlaytexBaby
- Launched the new Diaper Genie II Elite through creative engagement of online audiences; Developed, cast, and oversaw production of web video series and a user-submitted contest at www.BabySmells.com.
Managed SEO/SEM campaign for Olive Garden and contributed to the launches of multiple online properties
Developed script and oversaw production of video projects for Pioneer Electronics during the Consumer Electronics Show 2008 and CTIA 2007: www.YouTube.com/PioneerElectronics -
Account Executive
GCI Group - NY
(Public Company; Public Relations and Communications industry)
March 2007 — July 2008 (1 year 5 months)
Assisting clients in hospitality, technology, healthcare, consumer electronics and fashion industries on how to better incorporate Digital Media tactics into their existing public relations strategy
Manage national media outreach on behalf of the Consumer Health Education Center to educate seniors about proper use of over-the-counter (OTC) medications and execute a digital outreach campaign to educate mothers and caregivers about safely administering OTC drugs. -
Account Coordinator/AAE
GCI Read-Poland
(Public Relations and Communications industry)
May 2005 — February 2007 (1 year 10 months)
Managed public relations efforts for Dell's Local, State and Federal Government segment including: executive media training, speech writing, preparing press materials, event planning, product launches, and ongoing media relations.
Assisted in preparing Shell Oil Company (US) for the 2006 hurricane season in Crisis Communications for the Gulf Coast region, following a damaging 2005 season. -
Legislative Aide to Rep. Allan Ritter
Texas House of Representatives
(Government Agency; 1-10 employees; Legislative Office industry)
January 2005 — May 2005 (5 months)
Served as a Legislative Aide to the office of Rep. Allan Ritter by cooresponding with constituents on a variety of topics and policies. Developed the weekly newsletter to recap House acitivities, managed the Web site and updated it regularly with recent developments. Met with State Representative staff people and non-profit organizations to provide relevant information to Rep. Ritter.
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University Recruiter
International Studies Abroad (ISA)
(Privately Held; 51-200 employees; Education Management industry)
September 2004 — May 2005 (9 months)
Following my time spent studying abroad, I served as a recruiter at Texas State University - San Marcos by attending conferences and study abroad fairs to inform students of available programs. I scheduled meetings and established relationships with other interested student groups.
Katie Green’s Education
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Texas State University-San Marcos
Mass Communication , Public Relations , 2002 — 2005
Managed the Mass Communications Dept computer lab (~30 G4 and G5 Macintosh computers) assisting in courses including Adobe InDesign, Photoshop and Illustrator, among other programs
- Activities and Societies:
- PRSSA (Public Relations Director), University Star photographer
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Universidad de Salamanca
Spanish, Art History 2004 — 2004
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East Texas Baptist University
Communications 2001 — 2002
- Activities and Societies:
- Collegiate Soccer, Lyceum President (public speaking group)
Additional Information
Katie Green’s Websites:
Katie Green’s Interests:
Online/digital/social media; technology; consumer electronics; eco-friendly corp practices; all natural products; animal welfare
Katie Green’s Groups:
Public Relations Society of America; Texas Public Relations Association; Fort Greene Dogs
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BlogHer -
Texas State Alumni -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Public Relations Professionals -
Digital Marketing -
Social Media Today -
Beer Wine Spirits Network 3500+ -
Tweeple -
HARO--Help A Reporter Out -
Austin Social Media Club
Katie Green’s Honors:
2006 Gold SABRE Nominee for Issues Management
"Shell Hurricane Preparedness Program"
- Shell Oil Company with GCI Group (assisted)
2006 Bronze SABRE Nominee for Media Placement: Television
"CBS Evening News with Katie Couric for Shell"
- Shell Oil Company with GCI Read-Poland (assisted)
2005 GCI Group Media Relations Award
- NYTimes Circuit section front page: RadioShack Robotics
Katie Green’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
