Digital Marketing Specialist
Austin, Texas Area
- Current
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- Digital Media Specialist at Cohn & Wolfe
- Account Executive at GCI Group - NY
- Past
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- Account Coordinator/AAE at GCI Read-Poland
- Legislative Aide to Rep. Allan Ritter at Texas House of Representatives
- University Recruiter at International Studies Abroad (ISA)
- Education
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- Texas State University-San Marcos
- Universidad de Salamanca
- East Texas Baptist University
- Connections
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176
connections
- Industry
- Online Media
- Websites
Katie Green’s Summary
Specialist in developing digital and social media programs for corporate communications through a variety of strategies and tactics, primarily targeting women online. Four years experience in public relations agency focusing on corporate and consumer accounts with a variety of experience in multiple industries. In this time, I have developed experience with brand management, digital / social media relations, interactive media development, analysis of traditional media and online conversations, online consumer engagement strategy development, managing video production, managing web site development, project management, new business development, creative strategy development and most importantly office humor. :)
Katie Green’s Specialties:
Brand management, digital / social media relations, interactive media development, analysis of traditional media and online conversations, online consumer engagement strategy development, managing video production, managing web site development, project management, new business development, creative strategy development, and office humor.
Katie Green’s Experience
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Digital Media Specialist
Cohn & Wolfe
(Public Relations and Communications industry)
2008 — Present (less than a year)
Working directly with corporate communications teams to develop digital/social media strategies based on research and insight into the brand's reputation in online conversations.
Assisting Playtex Infant Care to launch new products and to maintain a leadership position among the infant care companies. Develop www.BabySmells.com for Diaper Genie and www.YouTube.com/PlaytexBaby for Conversations with Playtex from BlogHer's Reach Out tour. -
Account Executive
GCI Group - NY
(Public Company; Public Relations and Communications industry)
March 2007 — Present (1 year 10 months)
Assisting clients in hospitality, technology, healthcare, consumer electronics and fashion industries on how to better incorporate Digital Media tactics into their existing public relations strategy
Manage national media outreach on behalf of the Consumer Health Education Center to educate seniors about proper use of over-the-counter (OTC) medications and execute a digital outreach campaign to educate mothers and caregivers about safely administering OTC drugs. -
Account Coordinator/AAE
GCI Read-Poland
(Public Relations and Communications industry)
May 2005 — February 2007 (1 year 10 months)
Managed public relations efforts for Dell's Local, State and Federal Government segment including: executive media training, speech writing, preparing press materials, event planning, product launches, and ongoing media relations.
Assisted in preparing Shell Oil Company (US) for the 2006 hurricane season in Crisis Communications for the Gulf Coast region, following a damaging 2005 season. -
Legislative Aide to Rep. Allan Ritter
Texas House of Representatives
(Government Agency; 1-10 employees; Legislative Office industry)
January 2005 — May 2005 (5 months)
Served as a Legislative Aide to the office of Rep. Allan Ritter by cooresponding with constituents on a variety of topics and policies. Developed the weekly newsletter to recap House acitivities, managed the Web site and updated it regularly with recent developments. Met with State Representative staff people and non-profit organizations to provide relevant information to Rep. Ritter.
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University Recruiter
International Studies Abroad (ISA)
(Privately Held; 51-200 employees; Education Management industry)
September 2004 — May 2005 (9 months)
Following my time spent studying abroad, I served as a recruiter at Texas State University - San Marcos by attending conferences and study abroad fairs to inform students of available programs. I scheduled meetings and established relationships with other interested student groups.
Katie Green’s Education
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Texas State University-San Marcos
Mass Communication, Public Relations, 2002 — 2005
Managed the Mass Communications Dept computer lab (~30 G4 and G5 Macintosh computers) assisting in courses including Adobe InDesign, Photoshop and Illustrator, among other programs
- Activities and Societies:
- PRSSA (Public Relations Director), University Star photographer
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Universidad de Salamanca
Spanish, Art History 2004 — 2004
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East Texas Baptist University
Communications 2001 — 2002
- Activities and Societies:
- Collegiate Soccer, Lyceum President (public speaking group)
Additional Information
Katie Green’s Websites:
Katie Green’s Interests:
Online/digital/social media; technology; consumer electronics; eco-friendly corp practices; all natural produccts; animal wellfare
Katie Green’s Groups:
Public Relations Society of America; Texas Public Relations Association; Fort Greene Dogs
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BlogHer -
Texas State Alumni -
Public Relations Professionals -
Social Media Today -
Beer Wine Spirits Network -
Tweeple -
HARO--Help A Reporter Out -
Austin Social Media Club
Katie Green’s Honors:
2006 Gold SABRE Nominee for Issues Management
"Shell Hurricane Preparedness Program"
- Shell Oil Company with GCI Group (assisted)
2006 Bronze SABRE Nominee for Media Placement: Television
"CBS Evening News with Katie Couric for Shell"
- Shell Oil Company with GCI Read-Poland (assisted)
2005 GCI Group Media Relations Award
- NYTimes Circuit section front page: RadioShack Robotics
Katie Green’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
