
Social Media Strategist & Publicist
Phoenix, Arizona Area

Social Media Strategist & Publicist
Phoenix, Arizona Area
My experience is in planning, developing and implementing PR, marketing and Social Media strategies.
My goals are to constantly grow my network, create strategic partnerships and find vertical markets.
Bands, Brands and Sites:
http://bloomingfootprint.com/
http://blvdsource.com/
http://www.cartfly.com/
http://www.familyfantasysports.com/
http://www.fijinewyears.com/
http://www.sellit.com/
http://souleyesounds.com/
http://www.warriorwithindesigns.com/
Networking, strategic partnerships, social media, marketing, branding, management and budgeting.
(Marketing and Advertising industry)
May 2009 — Present (7 months)
HELPING YOUR BRAND GROW...
A FOOTPRINT is everything your organization creates both on and off-line that is available for the public to view including logos, websites, social networks, blogs and even messaging. Through the use of dynamic content, social media strategies, campaigns and untraditional outreach, we are able to help your FOOTPRINT BLOOM based on your business's individual needs and goals.
Our Network...
http://bloomingfootprint.com/
http://twitter.com/BloomgFootprint
http://bloomingfootprint.blogspot.com/
Become a Fan on Facebook: http://bit.ly/Smb4N
(Internet industry)
June 2008 — Present (1 year 6 months)
Ustrive2, the makers of Cartfly.com and the Sellit.com ShopBOT, incubates new and innovative e-commerce technologies.
Our latest products are free store solutions created to dramatically increases the opportunities for online retailers to sell their merchandise. Why limit your store to one location, when you can have hundreds?
Responsibilities:
• Create content and drive traffic to website, blogs and other online outlets.
• Serve as the primary point of contact and evangelize, promote and drive social media programs to maintain and grow external enthusiasm.
• Measure and communicate the impact of web community/social media strategies and tactics.
• Serve as an expert in any and all online content - forums, blogs, discussion sites – to help reach targeted passive prospects.
http://cartfly.com
http://twitter.com/cartfly
http://cartfly.typepad.com/
http://sellit.com
http://twitter.com/sellit
http://sellit.typepad.com/
(Marketing and Advertising industry)
June 2008 — June 2009 (1 year 1 month)
Marketing firm assisting brands to effectively reach their target customers through advancing brand awareness.
Responsibilities:
• Create and distribute original content for website, blog, press releases and social media outreach that promotes brand awareness.
• Develop and maintain good working relations with the media, including local and national newspapers, magazines and radio.
• Respond to requests for information from the media.
• Navigate and leverage social media strategy and outreach to all online platforms.
http://www.theconfluencegroup.com/
(Privately Held; 1-10 employees; Music industry)
July 2007 — June 2008 (1 year )
The VIDEO social network for the good people who dig live music! Directly responsible for day-to-day social networking. Managed daily search engine optimization, blog writing, database management and on-going affiliate marketing programs. Developed a data base of strategic partners to approach for our vertical markets for sponsorship procurement.
(Privately Held; 1-10 employees; Staffing and Recruiting industry)
January 2007 — February 2008 (1 year 2 months)
SpaandSalonJobs.com is an internet recruitment site/job board catering to those in the spa, day spa, medical spa, salon, resort, hotel and leisure industries.
• Directly responsible for recruiting spas and salons who need staff nationwide.
• Manage daily search engine optimization, blog writing, database management and on-going affiliate marketing programs.
• On-going customer service and research for vertical markets.
(Privately Held; 51-200 employees; Health, Wellness and Fitness industry)
1999 — 2006 (7 years )
Arizona Athletic Club
DC Ranch Village Health Club and Spa
• Conducted pre-sale of memberships before club opened.
• Directly responsible for department budget and monthly sales goals. Assisted Marketing Director with monthly direct mail campaign, member referral program, collateral materials and creative.
• Directly managed sales staff and club accountant while conducting on-going sales and customer service training.
• Had personal sales goals to reach as well as help my team hit their numbers.
• Attended on-going service trainings and had weekly Manager on Duty shifts.
(Government Agency; 11-50 employees; Non-Profit Organization Management industry)
2001 — 2003 (2 years )
• Conducted pre-sale of memberships & developed monthly direct marketing campaigns.
• Directly responsible for department budget, monthly sales goals and collateral marketing materials. Created and implemented monthly marketing plan including direct mail campaign, referral program and ongoing sales effort.
• Directly managed sales staff, Activities Desk and Front Desk.
• Appointed staff member on the Scholarship Committee.
• Attended and participated in monthly Board of Directors meetings.
BA , Exercise Physiology , 1993 — 1998
1989 — 1993
Anything social media related, creating strategic partnerships, vacationing, seeing live music, camping, hiking, biking, yoga.
JCC, Spa Networking, The Village, Chippewa Ranch Camp
DMB SportsClub Manager of the Year 2000 & 2001