Director of Media Services, Search Engine Marketing Manager at Omni
Springfield, Illinois Area
- Current
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- Director of Media Services, Search Engine Marketing Manager at Omni Communications Group, Springfield, Illinois
- Past
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- Media Director at Kearney Advertising, Springfield, Illinois
- Senior Media Buyer at Advanswers Media/Programming, St. Louis, Missouri
- Education
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- University of Illinois at Urbana-Champaign
- Lincoln Land Community College, Springfield, Illinois
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Kathy Wheeler’s Summary
Director of Media Services and Search Engine Marketing Manager for full-service advertising agency/marketing consultant offering creative marketing solutions and strategic business communications for clients on a local, regional and national basis.
Kathy Wheeler’s Specialties:
spot media planning and buying throughout Illinois in traditional media, new media, business to business marketing, public relations, search engine optimization, search engine marketing
Kathy Wheeler’s Experience
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Director of Media Services, Search Engine Marketing Manager
Omni Communications Group, Springfield, Illinois
(Privately Held; Marketing and Advertising industry)
March 1999 — Present (10 years 5 months)
Wheeler analyzes and develops effective media strategies, negotiates and places all media schedules, and coordinates with client services to ensure all programs meet marketing objectives and use marketing budgets most effectively. She also works closely with the custom website design team to increase visibility for all clients’ websites on search engine results pages for relevant keywords. She directs all strategic internet marketing campaigns with duties including organic search engine optimization and pay-per-click search advertising with programs such as Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter. Wheeler manages all social media for Omni, including the company blog.
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Media Director
Kearney Advertising, Springfield, Illinois
(Marketing and Advertising industry)
May 1991 — March 1999 (7 years 11 months)
Wheeler's responsibilities included development of effective media plans along with negotiation, placement, maintenance and traffic for all clients’ advertising in broadcast and print media on a local and regional basis. She wore many hats while working at a small firm and expanded her agency experience to include account service, public relations, promotions, copywriting and market research.
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Senior Media Buyer
Advanswers Media/Programming, St. Louis, Missouri
(Marketing and Advertising industry)
February 1989 — March 1991 (2 years 2 months)
As a buyer in the spot broadcast group, Wheeler negotiated, placed and maintained advertising schedules throughout TV and radio markets across the United States for high profile clients like Monsanto and Ralston-Purina. She worked like a dog for peanuts but gained valuable and extensive agency experience here.
Kathy Wheeler’s Education
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University of Illinois at Urbana-Champaign
B.S. , Communications/Advertising , 1986 — 1988
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Lincoln Land Community College, Springfield, Illinois
A.S. , General Education , 1984 — 1986
