Kathy O'Reilly

Current

Director of Social Media Relations at Monster

Past

Senior Manager, Media Relations at Monster
Director of PR/Corp Comm at Lycos
Segment Producer at Hearst Argyle Productions

Segment Producer at Telepictures/Warner Brothers
Segment Producer at Disney Channel
Segment Producer at CBS Westinghouse Broadcasting, Group W Productions

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Education

Pepperdine University
University of Massachusetts at Lowell

Recommended

12 people have recommended Kathy

Connections

500+ connections

Industry

Public Relations and Communications

Websites

Kathy O'Reilly’s Summary

Produced nationally-syndicated TV talkshows and magazine format TV news and entertainment programming for 15 years before moving over to the Internet in 1999. Developed and directed all PR, Social Media Strategies, Corporate Communications and Media Relations for one of the pioneering Internet brands. Currently oversee Social Media Strategies/Outreach and manage traditional Media and Analyst relations for the leading global online career and recruitment web site.

*Manage Traditional PR and Social Media for product announcements and outreach to boost brand awareness and drive traffic.
*Develop and maintain all media relationships (broadcast, print, online, bloggers) with business, trade and consumer leads.
*Manage social media messaging and networking.
*Provide content leads for company Blog.
*Direct/staff media interviews.
*Serve as company spokesperson
*Oversees the message development process, drafting message documents, proof points and delivering potential qualified answers.
*Pitch, coordinate and monitor media opportunities for content spokespeople.
*Act as a content manager for Monster’s editorial calendar, news features, bylined articles, etc.
*Identify, create and post content to a range of social media/social network sites.
*Monitor social media activity & leverage opportunities.
*Produce analysis and reporting on social media activity.
*Work with product leads to determine news angles.
*Manage media training sessions, speaking and interview prep for company spokespeople.
*Write press releases and media alerts.
*Develop and manage pitches for media and analysts.
*Manage external relationships with analyst and research firms including Forrester, Jupiter, Gartner, comScore and Nielsen NetRatings.
*Develop ongoing speaking calendar for spokespeople, identifying top-tier conferences for senior management and product leads and identify spokespeople within organization.

Kathy O'Reilly’s Specialties:

Social Media/Blogger Relations, Search Engine Optimization, In-Bound Marketing, Writing, Editing, Media Coaching, Interview and Speaking Prep, Television Production.

Kathy O'Reilly’s Experience

Director of Social Media Relations

Monster

(Public Company; MWW; Internet industry)

August 2009 — Present (4 months)

Develop & oversee shareable content, ideas and execute outreach to generate awareness and positive relationships with both traditional and social media.
Senior Manager, Media Relations

Monster

(Public Company; MWW; Internet industry)

April 2009 — August 2009 (5 months)

Manage traditional media and industry analyst relations and social media strategies/outreach.
Director of PR/Corp Comm

Lycos

(Public Company; TRLY; Internet industry)

April 1999 — March 2009 (10 years )
Segment Producer

Hearst Argyle Productions

(Public Company; 1001-5000 employees; Broadcast Media industry)

January 1994 — December 1998 (5 years )
Segment Producer

Telepictures/Warner Brothers

(Public Company; 1001-5000 employees; Broadcast Media industry)

January 1992 — January 1993 (1 year 1 month)
Segment Producer

Disney Channel

(Public Company; 1001-5000 employees; Broadcast Media industry)

July 1989 — September 1991 (2 years 3 months)
Segment Producer

CBS Westinghouse Broadcasting, Group W Productions

(Public Company; 5001-10,000 employees; Broadcast Media industry)

January 1984 — January 1989 (5 years 1 month)

Kathy O'Reilly’s Education

Pepperdine University

Master of Arts , Communication , 1982 — 1984
University of Massachusetts at Lowell

BA , English, Technical Writing , 1978 — 1982