Kathy McShea

Current

• Owner at Emerald Strategies, Inc.

Past

• Consumer Information Director at Department of Energy
• Media Director, DC Office at Consumers Union of the United States
• Chief Spokesperson and Press Secretary at U.S. Senator Carl Levin (D-Mich.)

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Education

• Georgetown University

Recommended

2 people have recommended Kathy

Connections

137 connections

Industry

Management Consulting

Websites

• My Company
• My Company
• My Website

Kathy McShea’s Summary

:. Kathy is a communicator by heart and a Web management expert by trade who likes to make expression shine. She believes leaders in every organization deserve to have a Web site governed by strong standards, documentation and measures.

Kathy McShea’s Specialties:

An authority on strategic communications, communication plans and audits, customer experience, brand engagement, buzz and awareness, and leveraging Web content as a business asset; (Certified Usability Analyst; Certified Help Desk Manager)

Kathy McShea’s Experience

• Owner

  Emerald Strategies, Inc.

  (Privately Held; 1-10 employees; Management Consulting industry)

  February 2001 — Present (7 years 4 months)

  :. Providing services in:
  - 360 Degree Web Audits
  - Web Usability Testing
  - Communication Training
  - Marketing + Web Analytics
  
  :. Customers have included the U.S. House of Representatives, the U.S. Air Force and the World Bank, just to name just a few.

• Consumer Information Director

  Department of Energy

  (Government Agency; 10,001 or more employees; Public Relations and Communications industry)

  March 1999 — January 2001 (1 year 11 months)

  :. Created DOE’s first generation energy.gov homepage to showcase agency web-resources in coordination with the Chief Information Officer and a cross-cutting team of web publishers; results include a new governance system to promote better access to government information, and strategies to upgrade the agency’s capacity to emulate best practices on the web, being more open, efficient and responsive
  
  :. Directed the completion of a first-of-its kind management review of the effectiveness of agency clearinghouse and hotline operations, crafting a coherent long-term Department strategy to provide total solutions to customers and providing short-term relief with a gateway “One-stop Shop” telephone system using 1-800-DIAL-DOE

• Media Director, DC Office

  Consumers Union of the United States

  (Non-Profit; 501-1000 employees; Government Relations industry)

  1997 — March 1999 (2 years)

  :. Spokesperson/federal agenda; developed, coordinated and communicated positioning and message for the nation's leading consumer organization, including new media and Web site content; trained federal advocates to speak to the media about their issues
  
  :. Strategic planning; formulated, organized and managed effective media campaigns to advance CU public policy views, including media training of advocates

• Chief Spokesperson and Press Secretary

  U.S. Senator Carl Levin (D-Mich.)

  (Government Agency; 11-50 employees; Public Relations and Communications industry)

  1993 — 1997 (4 years)

  :. Led proactive development of communication strategies with 60-person personal office and Democratic side of Senate Armed Services Committee
  - Trained regional representatives in Media advance and outreach techniques.
  - Wrote press releases and op/eds.
  - Produced and marketed 50+ VNRs, multiple PSAs, pilot cable show.
  - Represented Senator in speeches and remarks to outside groups
  
  :. Launched Web site, weekly "Radio Tour", and news service reaching over 160 stations in 11 media markets statewide.

Kathy McShea’s Education

• Georgetown University

  1985, BA, American Government, 1982 — 1985

  Activities and Societies:

  Viewpoint Editor, The Hoya

Additional Information

Kathy McShea’s Websites:

• My Company
• My Company
• My Website

Kathy McShea’s Groups:

Past Expert Panelist, Congressional Management Foundation’s Congress Online Project, funded by the Pew Charitable Trusts

Past Federal Government Web Metrics Working Group Member (contributed to federal OMB guideline development for agencies) Clinton/Gore 1992, Web Analytics Association, Usability Professionals Association

•    UsabilityPro member
•    Web Analytics Association member
•    Information Architecture Institute (IAI) member

Kathy McShea’s Honors:

“Leadership Award, Association for Federal Information Resource Management”, in recognition of energy.gov achievement. (October 2000)

“Best Feds on the Web” 2000, top 10, recognizing accomplishment of energy.gov, 4th annual Govexec.com competition. (November 2000)

Kathy McShea’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch