Non-profit Executive Director, Community Media Advocate and Documentarian
San Francisco Bay Area
- Current
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- Executive Director at Community Media Access Partnership (CMAP)
- Past
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- Director of Marketing & Development at Community Television of Santa Cruz County
- Director of Marketing at OurStory.com
- Director of Marketing at Cruzio, The Internet Store
- Technical Support Lead at Cruzio Internet
- Director at Santa Cruz Action Network
- Development Director at Youth for Environmental Sanity,
- Campaign/Campus Director at Fund for Public Interest Research
- Education
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- Golden Gate University
- University of Maine
- Recommended
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- Industry
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- Websites
Kathy Bisbee’s Summary
I am a proactive, hands-on non-profit executive director/CEO and for-profit director of marketing.
I am skilled at professionally managing organizational budgets, staff, boards and resources, implementing strategic marketing communications and public relations plans, managing video productions and training programs for cable television stations, creating media literacy/educational programs and documentary films for non-profits, educators, small businesses and government agencies.
I manage teams, products, organizations and campaigns with strategic and proactive expertise, enthusiasm, creativity and professionalism.
Kathy Bisbee’s Specialties:
Revenue generation, management, fund raising/development and strategic growth for non-profits
Technology/Digital Media Education
Grassroots Organizing & Community Marketing/Engagement
Implementing Spanish Marketing Programs
Search Engine Optimization and Online Marketing Programs
Content and Social Networking Community Development
Designing Training Programs
Kathy Bisbee’s Experience
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Executive Director
Community Media Access Partnership (CMAP)
(Media Production industry)
March 2008 — Present (1 year 5 months)
As Executive Director of a non-profit community media center, I manage the staff, equipment, resources and the operation of five cable television channels, manage the organization's budget, television studios and field productions, paid video productions and community event services, staff, members, volunteers, marketing, fundraising, outreach and educational training programs, hr, policy issues on media and public access, technology and long-term organizational projects, community and board of directors relations and manage special projects/contracts.
I also produce and coordinate cable television programming, write press releases, articles and regular columns, plan our development plan, manage our social media implementation, teach classes, and develop strategic vendor and community partnerships with non-profits, education, local government and businesses. -
Director of Marketing & Development
Community Television of Santa Cruz County
(Non-Profit; 11-50 employees; Broadcast Media industry)
November 2007 — March 2008 (5 months)
In my time at Community TV of Santa Cruz County, I produced promotional videos, wrote and submitted grants, generated new marketing collateral, created new class curriculum, developed trade opportunities with local media, businesses, education, local Film Festivals, and non-profits, conducted a community needs assessment, attracted paid production, contract work and mini-documentary opportunities, and taught orientations.
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Director of Marketing
OurStory.com
(Privately Held; 11-50 employees; Internet industry)
September 2006 — June 2007 (10 months)
Promoted to Director in just three weeks from date of hire as Senior Marketing Manager, I led the marketing, public relations and offline/online marketing initiatives to successfully attract potential business partners, increase the online customer base and obtain national media placements.
As Creative Director for OurStory's launch at DEMO '07, I built a strong public relations campaign that resulted in press coverage in national business media and among bloggers.
While I work well with agencies, I am a hands-on marketing and public relations strategist. At OurStory, I have generated customer acquisition, built marketing programs for vertical markets and generated dynamic content, including promotional videos, public relations and marketing collateral and user input for product development. -
Director of Marketing
Cruzio, The Internet Store
(Privately Held; 11-50 employees; Telecommunications industry)
January 2000 — September 2006 (6 years 9 months)
--Managed marketing team; planned marketing communications, advertising and direct mail campaigns, brand management, directed design and production standards for bilingual marketing collateral;
--Directed public relations effort for community and media relations to generate proactive brand strategy; wrote and reviewed online and print articles;
--Directed the review, preparation and production of internal and external communications, Web site content, graphics and user interface strategies;
--Supervised the work of three-to-five employees, interns, daily operations and budget;
--Provided training presentations, project management and marketing data analysis to other departments and senior management;
--Implemented commercial and community partnerships with local government, education and non-profit, business and cultural organizations -
Technical Support Lead
Cruzio Internet
(Privately Held; 1-10 employees; Internet industry)
January 1997 — April 2000 (3 years 4 months)
I joined Cruzio in 1997 as a sales/customer service representative and quickly moved into technical support. I created technical documentation for customers, consultants and technical support staff, answered customer calls and tested equipment. I managed the daily operations of the department, staffing and escalated to engineering when appropriate.
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Director
Santa Cruz Action Network
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
June 1996 — June 1998 (2 years 1 month)
Organized fundraising and campaign events; implemented public relations plans and campaign strategy, coordinated meetings with coalition partners, elected officials, fundraising efforts via direct mail and special events, wrote articles, reviewed and published newsletters, advertising and campaign documents, built community coalitions, oversaw interns and volunteers, created and updated membership database, correspondence, Web site and FPPC reports.
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Development Director
Youth for Environmental Sanity,
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
August 1994 — April 1995 (9 months)
Maintained membership database, revised communications and public relations materials, facilitated team meetings, created direct mail, presentations and provided follow-up to large donors and foundations. Attended grant-writing workshops, submitted grants and received substantial funding.
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Campaign/Campus Director
Fund for Public Interest Research
(Non-Profit; 201-500 employees; Public Policy industry)
1991 — 1994 (3 years)
Recruited, supervised and trained hundreds of campaign staff, managed fundraising plan and local budget, directed strategic approach to media and university relations, wrote and reviewed press releases, organized press conferences and maintained membership database. Oversaw interns and volunteers, organized special events and analyzed outreach statistics.
Kathy Bisbee’s Education
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Golden Gate University
Masters in Integrated Marketing Communications & Public Relations , 2004 — 2008
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University of Maine
Bachelor of Arts , Political Science/Social Sciences , 1987 — 1991
- Activities and Societies:
- Founded 2 independent college newspapers
Worked part-time at college and local public radio station
Interned at WSKI TV; filmed and edited videos, presented daily on-camera reports and organized studio shoots.
Additional Information
Kathy Bisbee’s Websites:
Kathy Bisbee’s Interests:
Social marketing, documentary and community filmmaking, digital storytelling, dance, new technology, music and running. Snowboard Instructor/Special Clinics at Ski Homewood; I taught snowboarding part-time at Ski Homewood in Lake Tahoe for six winters, specializing in women's adventure clinics and teaching all ages and abilities.
Kathy Bisbee’s Honors:
Workforce Investment Board, awarded “2003 Most Outstanding WIB Member of the Year”
2007 Golden Gate University Scholarship Award ($5,000) from
CeCNC, Catalog and eCommerce Club Northern California - San Francisco Bay Area
Films/Video Productions:
"Corporate Media v.s Public Access" 2008 Hometown National Video Production Award, Co-Producer
"Cafe Maya" Finalist as Co-Producer for a 2008 WAVE Award; official selection, Santa Cruz International Film Festival 2009
"Well-Oiled Machine," Official Selection, 2008 Santa Cruz International Film Festival, 2008 Earthvision Film Festival
"Pow Pow Boom Boom," Official Selection, 2004 Santa Cruz International Film Festival
Kathy Bisbee’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
