LinkedInKathryn Flinn

Kathryn Flinn

Operations Manager at Questex Media

Location
Orange County, California Area
Industry
Events Services
Current
  1. Questex Media Group
Previous
  1. Advanstar Communications,
  2. Adecco (for Verizon, Network Implementation Department),
  3. Berger Transfer & Storage
Education
  1. University of Minnesota - Carlson School of Management
Recommendations1 person has recommended Kathryn
Websites
211connections

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211connections
Questex Media Group

Questex Media Group

Operations Manager

– Present

View full profile

Background

Summary

A results-oriented Events Management professional with experience marketing, developing, producing and executing complex, multifaceted tradeshows, awards programs, and corporate events.

Specialties include working in controlled chaos, putting out brush fires, and ensuring the client receives what sales promises.

Experience

Operations Manager

Questex Media Group
– Present (3 years 1 month)

• Overall operations management of an annual tradeshow, three industry parties, one awards program and party, and three corporate networking events.
• Act as liaison between facility, vendors, contractors, exhibitors and event management; provide information to all parties regarding the needs of each event to ensure all parties are on the same page.
• Create and execute timelines and production schedules with detailed milestones for the events
• Develop and maintain annual budgets for operational areas of the events
• Manage staff and vendors schedules to support show needs onsite

Group Event Marketing Manager

Advanstar Communications
(2 years 4 months)

Responsible for the event marketing for Dealernews International Powersports Dealer Expo, Dealernews, Cycle World International Motorcycle Shows, CVC (veterinary tradeshow), and dvm360.com.

• Develop and maintain annual budgets for two tradeshows and one 12-city consumer show
• Oversee operational issues to maintain or lower project costs
• Account reconciliation and thorough documentation before, during and post-event to ensure budget is met
• Create and execute timelines and production schedules with detailed milestones for 5 shows, including an annual Industry Party, custom motorcycle showcase, fashion show and annual new product contest.
• Onsite event management of marketing responsibilities at Dealer Expo, with attendance of 20,000 people.
• Delegating responsibilities to onsite staff and overseeing temporary help
• Ensure all on site sponsorship deliverables are executed correctly on show site to ensure client satisfaction
• Pre-event and onsite event management of annual Industry Party, with attendance of 2,500 people and $120k budget
• Manage staff and vendors schedules to support show needs onsite
• Construct marketing messages, in print and online mediums, for four distinct audiences: show exhibitors, event sponsors and, magazine advertisers and web advertisers.
• Work directly with Art Director managing the creation of collateral, media kits and ads, ensuring timelines and budgets are followed.

Marketing Manager

Advanstar Communications
(2 years 11 months)

• Develop and maintain annual budgets for two tradeshows, Dealer Expo and Big Twin West
• Create and execute marketing timelines and production schedules with detailed milestones.
• Pre-event and onsite event management of annual Industry Party, with attendance of 2,500 people.
• Construct marketing messages, in print and online mediums, for three distinct audiences: show exhibitors, magazine advertisers and members of the media.
• Work directly with Art Director managing the creation of collateral, media kits and ads, ensuring timelines and budgets are followed.
• Produce a fashion show at major industry event, Dealer Expo
• Developed, planned, organized and executed custom motorcycle showcases, resulting in 100 custom bikes participating in each showcase
• Work directly with Operations Director to create all onsite signage for show that spans 2 buildings.

Marketing Coordinator

Advanstar Communications
(1 year 3 months)

• Executed marketing timelines; assisted with developing timeline in conjunction with Marketing Director
• Maintained marketing budget for two shows
• Created advertising schedules to promote shows consumer and trade publications
• Wrote copy for print collateral sent to show attendees (retailers, buyers, importers, media)
• Responsible for onsite event set-up

Temporary Associate

Adecco (for Verizon, Network Implementation Department)
(10 months)

Created and maintained database tracking funding for key projects. Worked with buyers ordering equipment and labor for construction of network cell sites. Assisted with the department’s End of the Year financial review.

Marketing Coordinator

Berger Transfer & Storage
(1 year 11 months)

• Conceptualized overall marketing campaigns and introduced campaigns to sales teams.
• Ensured consistent brand image was maintained throughout printed materials and across all product lines.
• Coordinated the production and distribution of sales collateral and communications materials.
• Ensured design of marketing communications projects functioned in a cost-effective manner.

Skills

  • Advertising
  • Marketing Communications
  • Trade Shows
  • Event Management
  • Marketing Strategy
  • Event Planning
  • Sponsorship Programs
  • Sales
  • Brand Development
  • Management
  • Sponsorship
  • Marketing
  • Budgets
  • Budget Reconciliation
  • Operating Budgets
  • Event Producing
  • Floor Plans
  • Floor Management
  • Email Marketing
  • Product Development
  • Retail
  • See 6+  See less

Education

University of Minnesota - Carlson School of Management

Bachelor of Science, Marketing

Activities and Societies: Alpha Kappa Psi

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