Marketing and Public Relations
San Francisco Bay Area
- Past
-
- Senior Marketing Manager at Baynote
- Senior Manager, Marketing at Interwoven
- Senior Manager, Corporate Communications at Interwoven
- Marketing Communications Manager at Ravel
- Marketing Communications Manager at Lockheed Martin
- Recommended
-
4 people have recommended Kathleen - Connections
-
349
connections
- Industry
- Computer Software
Kathleen Means Wiersch’s Experience
-
Senior Marketing Manager
Baynote
(Privately Held; Computer Software industry)
October 2007 — April 2009 (1 year 7 months)
Responsible for lead generation, public relations, analyst relations, marketing communications, social networking, customer reference programs and head of the buzzword watchdog committee.
-
Senior Manager, Marketing
Interwoven
(Public Company; 501-1000 employees; iwov; Computer Software industry)
May 2005 — October 2007 (2 years 6 months)
Sales training, lead generation, collateral development, positioning, competitive intelligence, case study and white paper development, annual worldwide sales conference project management.
-
Senior Manager, Corporate Communications
Interwoven
(Public Company; 501-1000 employees; iwov; Computer Software industry)
October 1998 — May 2005 (6 years 8 months)
Responsibilities have included domestic and international media relations; media training/coaching, press release and case study planning, writing and pitching; and speaking opportunities. Managed an inside team of two and an agency team of five. Worked on positioning in an unknown market in the early years and a mature market in recent years. Quoted in Business Week, on NBC Nightly News, authored articles and represented company at speaking opportunities. Previously Managed 50k month Agency budget. Most recently launched a new customer reference program and new corporate visit program. Written or edited hundreds of press releases, case studies, articles and media pitches.
-
Marketing Communications Manager
Ravel
(Computer Software industry)
1997 — 1998 (1 year)
-
Marketing Communications Manager
Lockheed Martin
(Public Company; Computer Software industry)
1996 — 1998 (2 years)
