Kathleen McGonagle

Kathleen McGonagle

Regional Marketing Manager BODYARMOR SuperDrink

Location
Greater Boston Area
Industry
Marketing and Advertising

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Kathleen McGonagle's Overview

Current
  • Regional Marketing Manager at BODYARMOR
  • Executive Director at Run Against Cancer Events
  • Marketing Consulant at RaceMenu, Inc.
Past
  • field marketing team leader at glaceau
Education
  • Emerson College
  • Mediterranean Center for Arts and Sciences
  • Foxboro High School
Connections

500+ connections

Websites

Kathleen McGonagle's Experience

Regional Marketing Manager

BODYARMOR

2012Present (2 years) Boston, MA

Manages influencer marketing, retail marketing programs, professional athlete and team relationships, retailer and distributor relationships, event sponsorship and execution.

Executive Director

Run Against Cancer Events

January 2012Present (2 years 9 months) Boston, MA

Marketing Consulant

RaceMenu, Inc.

Privately Held; 1-10 employees; Internet industry

January 2012Present (2 years 9 months) Boston, MA

Field Marketing Manager

mix1 beverage company

Privately Held; 11-50 employees; Marketing and Advertising industry

December 2009December 2011 (2 years 1 month)

marketing manager- active lifestyle brands, new england

The Coca-Cola Company

Public Company; 10,001+ employees; KO; Food & Beverages industry

April 2009December 2009 (9 months)

Manage a high volume territory which includes a $1.8M budget, four District Marketing Managers, and eight brands.

 Managed successful launch of new vitaminwater10 line and holds the number 1 rank in the country for per capita consumption*
 Selected as the winner of a regional incentive for the launch of vitaminwater10 based on volume, ACV, and cases on display.
 Increased volume and market share for POWERADE, POWERADE ZERO, smartwater, vitaminwater10, and Fuze*
 Maintained the number 1 and 2 rank for both market share and per capita consumption for vitaminwater*
 Effectively managed significant budget and staff reductions while maintaining a motivated team.
*as of august 2009 versus previous 12 months

district marketing manager

glaceau

Privately Held; 201-500 employees; Consumer Goods industry

December 2006April 2009 (2 years 5 months)

Southern New England (1/08-March 2009)
Manage the dense urban territory (Boston and Providence, RI) which includes up to an $800,000 budget, two field marketing representatives and a part-time staff of up to eight.

 Selected as the winner of a national sales and marketing contest for developing the “Best Program in the Country.”
 Asked to contribute to the South African product launch of vitaminwater based on the David Ortiz program results.
 Developed a marketing program involving David Ortiz which won the “Best Local Program” for execution and results.
 Effectively managed athlete relationships and maximized endorsement bookings in a way that strategically drove sales.
 Placed 2nd in the division for the best local activation of the national “Sex and the City” marketing program.
 David Ortiz program placements generated over 17 million media impressions in the Boston and Providence area.

field marketing team leader

glaceau

Privately Held; 201-500 employees; Consumer Goods industry

February 2004November 2006 (2 years 10 months)

Field Marketing Promotions Team 2004-2006
Performed all functions related to event marketing for the vehicle program which included scheduling, planning and executing promotional events.

 Promoted quickly based on creative problem solving, multi-tasking skills and effective leadership.
 Built a productive relationship with the Red Sox clubhouse and established critical contacts with key influencers, including a local sports anchor at New England Sports Network television station.
 Successfully fostered relationships with radio stations which resulted in free mentions.

Kathleen McGonagle's Skills & Expertise

  1. Consumer Goods Marketing
  2. Event Planning
  3. Distribution Management
  4. Marketing Management
  5. Social Media Marketing
  6. Marketing Communications
  7. Marketing
  8. Management
  9. Sales
  10. Brand Development
  11. Distributed Team Management
  12. Sales Operations
  13. Customer Insight
  14. Brand Management

Kathleen McGonagle's Education

Emerson College

Bachelor of Science, Marketing Communication, Advertising and Public Relations

20032006

Mediterranean Center for Arts and Sciences

Italian, photography, philosophy, visual arts

20052005

Foxboro High School

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