Kathleen Fealy

Current

President, Consultant at KF Multimedia & Web, Inc.

Past

Video Producer Director at New York Life
Graphic designer at KPMG
Freelance Video Production - Corporate at

1 more...

Education

Human Factors International
New York University School of Continuing and Professional Studies
Marquette University

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Recommended

4 people have recommended Kathleen

Connections

69 connections

Industry

Internet

Websites

KF Multimedia & Web, Inc.

Kathleen Fealy’s Summary

As a web designer, search engine optimization specialist and certified usability analyst, I can help clients decide on a web strategy that meets their objectives and help them to implement the SEO suggestions and action plan.

In addition to working with companies directly, I work with outside Search Engine Marketing (SEM) firms and in-house web teams as a consultant on search engine optimization projects including web site analysis and implementation of strategies.

Reviews web sites and their search listings for external factors that could be influencing the site's ranking in the search engines. In addition, the site's structure, code, content and visitor-friendliness; usability issues and possible conversion roadblocks are analyzed. Each client is unique and deserves a personalized approach.

Attends major conferences such as Search Engine Strategies, Ad-Tech and SMX; and strives to keep current by attending online webinars and reading industry blogs and publications. Currently Co-Chair of the Education Committee of Search Engine Marketing Professionals Organization (SEMPO).

Kathleen Fealy’s Specialties:

Search engine optimization (SEO), heuristic usability audit, web site analysis, web strategy, web design, web site clinics, online reputation management, online brand building, implementation of web site and online marketing strategies.

Kathleen Fealy’s Experience

President, Consultant

KF Multimedia & Web, Inc.

(Privately Held; Internet industry)

January 1998 — Present (11 years 11 months)

Work with companies to develop a comprehensive web strategy for improving their web visibility. Specializing in search engine optimization; services also include web site analysis, shopping search feeds, reputation management, online brand building, site clinics as well as web design and redesign. Sites are reviewed for search engine optimization opportunities and visitor-friendliness.

Kathleen Fealy’s Education

Human Factors International

CUA, Certified Usability Analyst , User-Centered Analysis and Conceptual Design, Practical Usability Testing , 2007 — 2008
New York University School of Continuing and Professional Studies

Certificate , Multimedia Technology , 1998 — 1998
Marquette University

BA , Broadcast Communication , 1979 — 1983

Activities and Societies:

Chorus, Marquette University Television (MUTV)