Katherine Fitzpatrick

Marketing Coordinator at Kimley-Horn and Associates, Inc.

Location
Raleigh-Durham, North Carolina Area
Industry
Marketing and Advertising
Previous
  1. Dalton Agency (formerly Kilgannon),
  2. The Daily Tar Heel,
  3. SapientNitro
Education
  1. University of North Carolina at Chapel Hill
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Background

Experience

Marketing Coordinator

Kimley-Horn and Associates, Inc.
– Present (3 years 3 months)Raleigh-Durham, North Carolina Area

Account Coordinator

Dalton Agency (formerly Kilgannon)
(1 year 11 months)Greater Atlanta Area

• Worked on Manheim, Manheim Online, Georgia Federal Credit Union, SouthernLINC Wireless, and internal Kilgannon accounts
• Acted as primary client contact and managed campaigns and projects across online, e-mail, paid search, social media, direct mail, print, collateral pieces, and outdoor
• Developed creative briefs and managed creative process, client approvals, and release
• Created and oversaw quarterly promotion for GFCU to reach teachers in the community
• Organized and maintained internal database of agency contacts for business development
• Assisted with new business projects
• Compiled competitor, brand, and business development research

Senior Account Executive

The Daily Tar Heel
(1 year 4 months)Chapel Hill, North Carolina

• Recognized as the #1 College Newspaper by Princeton Review
• Promoted from Account Executive
• Jointly responsible for a territory with a $40,000 monthly goal
• Met or exceeded sales goals 5 out of 5 months
• Assist clients in placing advertisements
• Provide support for 10 other Account Executives

Account Management Intern

SapientNitro
(3 months)Sydney, Australia

• Worked on Volvo and Hayman Great Barrier Reef accounts
• Acted as primary client contact for weekly press insertions and vehicle listings
o Maintained consistency with specifications across multiple dealerships nationally
o Managed client brief, internal brief, approvals and dispatch
• Managed studio and print production process for various jobs including print, point of sale, brochures, and decals
• Compiled competitor and brand research
• Responsible for accurate proofing of jobs including press brochures and pitch documents
• Categorized and archived historic Volvo TV commercial material

Account Management Intern

BBDO
(3 months)Greater Atlanta Area

• Worked as an Intern on the Capital One Bank account
• Monitored and reported on competitive market
• Created activity sheets for weekly newspaper insertions
• Sat in on client conference calls and other inter-agency meetings
• Developed action forms that provided instructions for other agency departments
• Helped prepare for creative lock-in for BBDO pitch to Embassy Suites
• Worked on intern project for BBDO client REI with other Interns

Account Executive

The Daily Tar Heel
(1 year 9 months)Chapel Hill, North Carolina

• Account Executive of the month, February 2008
• Final sales total of $113,351.31
• Created two new theme pages that generated around $3,000 in revenue
• Responsible for a territory with approximately 70 clients and a $7,000 monthly goal
• Regularly met or exceeded sales goals
• Trained two Assistant Account Executives
• Sat on Daily Tar Heel Editor Selection Committee, 2007

Skills

  • Advertising
  • Marketing
  • Graphic Design
  • InDesign
  • Photoshop
  • Sales
  • Illustrator
  • Marketing Communications
  • Proofreading
  • Editing

Education

University of North Carolina at Chapel Hill

Bachelor of Science, Journalism and Mass Communication

Concentration in Advertising

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