
Directrice principale, e-Marketing at Deloitte Canada
Montreal, Canada Area

Directrice principale, e-Marketing at Deloitte Canada
Montreal, Canada Area
-Overall eBusiness Marketing, online marketing management Social Media Strategy.
-Product management: product life cycle management, product strategy, product marketing, localization, production, implementation, benchmarking.
-Web analytics: performance management, benchmarking. Comscore, compete, alexa, webtrends & google analytics.
-Communities platform development: Ratings & reviews, groups, blogging & social media intelligence.
-Promotion: media placement, guerrilla marketing, underground music development, business development and strategy.
(Partnership; Management Consulting industry)
November 2008 — Present (1 year 1 month)
Manage the online marketing team and projects.
(Educational Institution; 201-500 employees; Higher Education industry)
February 2005 — Present (4 years 10 months)
As part of my E-Commerce Master Degree, I had to hold many Case Studies for Startups, Small, Medium, Large Internet Businesses as well as Mobile and Brick and Mortar enterprises.
(Public Company; 10,001 or more employees; YHOO; Internet industry)
June 2007 — November 2008 (1 year 6 months)
-National Product Manager for Flickr at YAHOO! CANADA
-National Business Development and sales Manager for Flickr at YAHOO! CANADA
-Product Manager for Community Products at YAHOO! QUÉBEC
-Project management, Strategy, Marketing, Branding & PR Lead.
-Social Media Monetization Strategist.
-API Integration evangelist to Web & Media agencies.
(Public Company; 10,001 or more employees; YHOO; Internet industry)
April 2006 — November 2008 (2 years 8 months)
Proactively manage a wide porte-folio of Web products: flickr, yahoo mail, Messenger, Ratings and reviews.
Strong Product positioning, Product strategy & product marketing skills. Organization of Public Relations events to uniquely promote the products and the brand.
(Telecommunications industry)
June 2007 — June 2008 (1 year 1 month)
-Île Sans Fil is a non-profit Community devoted to providing free public Wireless internet access to mobile users in public spaces throughout Montreal, Canada.
-Under my tenure, Ile Sans Fil negociated a deal with the City of Montreal and is currently working on achieving a 3 year strategic project plan and vision.
-We believe that technology can be used to bring people together and foster a sense of community.
-In pursuit of that goal, Ile Sans Fil uses it's free public access points to promote interaction between users, show new media art, and provide geographically- and community-relevant information.
-Ile Sans FIl is a leader in its category.
(Public Relations and Communications industry)
January 2001 — December 2006 (6 years )
-Freelance event planning, prospecting & developement of niche markets in the music and artistic industry.
(Privately Held; 201-500 employees; Internet industry)
February 2006 — May 2006 (4 months)
-Brand marketing and portal strategy.
-Campaigns management & performance tracking via Ad Server Double clic.
-Cyberletter revamp planification & strategy.
-Special guests/artists interviewing.
(Public Company; 10,001 or more employees; Media Production industry)
February 2005 — March 2006 (1 year 2 months)
-Making wise decision in purchasing technology tools (CMS).
-Maintaining excellent relationships with vendors.
-Management of internet and intranet websites.
-Project management.
Master of Science , E-Commerce , 2007 — 2008
e-Business, Electronic Commerce, Web Strategy, Wireless Internet development, Scrum Methodology, Agile methodologies, XP programming, SQL, Ajax, Service Marketing, electronic Marketing, Management & Leadership, Web Editing, Community development, Grassroot movements.
Graduate - DESS , E-Commerce , 2005 — 2007
Transfered in 2007 to the masters Degree.
Undegraduate Certificate , Media & Journalism , 2004 — 2005
e-Business, Electronic Commerce, Web Strategy,Scrum Methodology, Agile methodologies, XP programming, Project management, Product management, SQL, Service Marketing, electronic Marketing, Management & Leadership, Web Editing, Community development, Grassroot movements, snow boarding, surfing, traveling.
Member of the board at Association Marketing de Montréal et Publicité Club de Montréal (AMM-PCM), Réseau HEC, Brebeuf Alumni Association, Association of Students in Managament at HEC, Ile sans fil, Yul Biz, Yul Blog, Apéro du Jeudi.
The Gazette Montreal 2007 YUL Geek of the Year.
Q208 Individual Performance of the Quarter Award, Europe
Yahoo! SuperStar Award 2008