Kate Leo

Kate Leo

Interactive Producer at JWT

Greater New York City Area

Current
  • Owner at Peabunni (Sole Proprietorship)
Past
  • Campaign Manager at Fox Interactive Media
  • Interactive Designer at Intermix Media
  • Graphic Designer/Web Developer at Tag Entertainment Corp
  • Associate Producer at The Jay and Tony Show
Education
  • Ithaca College
Connections
115 connections
Industry
Marketing and Advertising
Websites

Kate Leo’s Summary

I am a hardworking SOB with a strong background in production (digital/television), graphic design, interactive design, copywriting (Digital), scriptwriting, information architecture, project management and programming/development.

I thrive on challenge and squirm at stagnancy. Loathing the phrase "It is what it is," you will find me consistently conceptualizing and implementing better processes to expedite the most daunting of tasks.

Call me an Internet geek - I get excited about plug-ins, new applications and clean interfaces.

I prefer to multi-task – keeps me on my toes, my ideas fresh, my drive in check.

I enjoy collaborative environments and projects which focus on promoting consumer entertainment, personal fulfillment and environmental preservation.

Kate Leo’s Specialties:

Production (digital/television), Conceptualization & Strategy, Branding and Identity, SEO, Information Architecture, Programming, Graphic Design, Interactive Design, Copywriting, Scriptwriting, Video Editing, Project Management, Contract Negotiation, Psychology & Sociology (if you've ever worked in project management or production, you know what I'm talking about).


Kate Leo’s Experience

  • Owner

    Peabunni (Sole Proprietorship)

    (Sole Proprietorship; 1-10 employees; Internet industry)

    2005Present (4 years)

    Peabunni specializes in Project Management, Information Architecture, SEO, Marketing (print and web), Website Design, and Programming.

  • Interactive Producer

    JWT

    (Public Company; WPP; Marketing and Advertising industry)

    February 2008June 2009 (1 year 5 months)

    Defines and manages project scope, deliverables, schedule, resource needs and budget.

    Clarifies strategic requirements, explains complex ideas clearly, and manages expectations of Account team and the Client.

    Plays dual role of account/client advocate and internal team advocate.

    Keeps projects on track through clear task lists, issue tracking, status reports, and meeting notes.

    Leads efficient meetings and conference calls.

    Communicates project issues and solutions-oriented resolution to the client and internal team.

    Is passionate about client satisfaction, project success and the delivery of highest quality work.

  • Interactive Project Manager

    MTV Networks, VH1 Digital

    (Public Company; Marketing and Advertising industry)

    June 2007February 2008 (9 months)

    Project /Practice Management

    • Manages project(s) budgeted timeline and resources
    • Manages designers, product developers, producers and tech lead(s) for development of necessary projects.
    • Brainstorms and strategizes with key players and product development on the subjects of content, usability and SEO.
    • Addresses the needs of sales team, marketing team and lead producers
    • Serves (additionally) as production manager – overseeing design and tech assignments for all website request tickets.
    • Creates new processes and documentation in efforts to expedite and streamline production requests.

  • Project Manager

    Dogmatic, Inc

    (Marketing and Advertising industry)

    January 2007June 2007 (6 months)

    * Assist Account Manager with Interactive Bids
    * Assist Account Executive with Brainstorming and Creative Strategy
    * Create Timeline, Functional Breakdown, Wire frame, and Scope of Work documents for development team and the client.
    * Relay Account Executive and Client Needs to Art Director and Design Team
    * Assist Art Department in hiring designers
    * Manage the project budget
    * Assist Account Executive in client relations – (getting the client what they need and keeping them happy)
    * Manage project-related requests with client
    * Oversee entire project – keeping an eye on status, timing.
    * Communicate with Art Department – find out what they need from client – relay information to the Account Executive
    * Advise Account Executive of any development issues so that the account executive can communicate issues to the client

  • Campaign Manager

    Fox Interactive Media

    (Public Company; 51-200 employees; NWS; Internet industry)

    April 2006September 2006 (6 months)

    Managed creative team in the development of online creative marketing products in the beauty and self improvement categories. Analyzed metrics and strategized with Online Media Director on appropriate optimization and placement of units.

  • Interactive Designer

    Intermix Media

    (Public Company; 201-500 employees; MIX; Internet industry)

    20052006 (1 year)

    Interactive Designer for Online Media

  • Graphic Designer/Web Developer

    Tag Entertainment Corp

    (Marketing and Advertising industry)

    20042005 (1 year)

    Graphic design, interactive design, web development

  • Associate Producer

    The Jay and Tony Show

    (Entertainment industry)

    June 2002March 2003 (10 months)

    For the VH1 production, “Surviving Nugent” and the Showtime production, “Family Business,” aided in story development, casting, location scouting, and on-location production needs.


Kate Leo’s Education

  • Ithaca College

    19992002


Additional Information

Kate Leo’s Websites:

Kate Leo’s Interests:

Web 2.0, Project Management, Information Architecture, Art Direction, Design, Interactive Design, Music, Film Development/Production, Television Development/Production, Commercial Advertising, Advertising, Advertising, Advertising, Body Surfing, Hiking, Mountain Biking, Snow Mobiling, Motorcycles, Water sports, Travel, American History, Environmental Preservation


Kate Leo’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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