Partner at Carrot Communications
London, United Kingdom
Partner at Carrot Communications
London, United Kingdom
15 years in the PR industry, directing and implementing programmes across a wide range of business-to-business, technology, corporate and consumer companies. I'm particularly interested in the development of conversations and customer engagement over social media and digital channels.
Campaigns include the acquisitions of KPMG Consulting and then SchlumbergerSema by Atos Origin; the rebrand of Overture from GoTo before its buy-out by Yahoo! for $1.6 bn; Kaspersky Lab’s ‘crimeware’ campaign, resulting in Carrot being listed as a finalist in the CNET Technology awards for best PR campaign; promotion of Atos Origin’s involvement in the Olympic Games, arguably the most visible event in the world; launching BlackSpider Technologies into the UK market; the European launch of the fastest-growing web analytics company in the world, Omniture; and the current launch of a new mobile banking service, MoBank.
Technology, business and consumer PR, digital engagement with an interest in social media development. Services include: messaging and positioning; branding, media and social media strategies; communications and PR campaign development and implementation
(Privately Held; Public Relations and Communications industry)
November 2000 — Present (9 years 2 months)
Carrot Communications is a content, communciations and PR consultancy that specialises in fast-growth companies (many with a tech leaning). It works on all aspects of communications, including branding and website support; messaging and positioning; content creation and copywriting; customer / prospect communications and PR - across online and offline channels.
(Public Company; Public Relations and Communications industry)
1994 — 2000 (6 years )
(Privately Held; Public Relations and Communications industry)
January 1992 — January 1994 (2 years 1 month)
PRCA Digital group