Kate Hill

Current

• Senior Associate at Burson-Marsteller

Past

• Associate at Burson-Marsteller
• Account Executive at Zeno Group
• Consumer Intern at PR21

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Education

• Purdue University

Recommended

2 people have recommended Kate

Connections

158 connections

Industry

Public Relations and Communications

Websites

• My Company
• Follow me on Twitter

Kate Hill’s Summary

Vast experience in consumer product launches targeting mom and baby. Expertise in marketing to moms and event planning, and a resource for all things parenting and family.

Oversee partnership-based programs for clients, developing strategy, creating materials, and leveraging key relationships with media. Provide strategic insight and identify industry issues and vulnerabilities. Assist with the development and implementation of an integrated consumer brand building programs, overseeing launch events for media and key client stakeholders, securing top-tier editorial attendees and ensuring top media attendance.

Goal is to be an "industry insider" for toys, infant products and health, and family/parenting trends.

Kate Hill’s Specialties:

Brand marketing
Family and parenting media
Marketing to moms
Toy industry
Juvenile products industry
Event planning and consumer product launches
Food and nutrition
Spirits industry

Kate Hill’s Experience

• Senior Associate

  Burson-Marsteller

  (Public Company; 1001-5000 employees; Public Relations and Communications industry)

  December 2007 — Present (2 years )

  Develop and foster a relationship with clients and external audiences. Research, design, develop, implement, and manage routine client projects. Oversee day-to-day planning of major events. Handle media inquiries. Review materials (pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by junior colleagues. Develop materials on complex issues (Q&A, speeches, collateral materials). Maintain clear and consistent communication between the clients and account team. Liaise with other agencies to develop and complete client communications plan. Contribute to program development for the client and new business proposals. Handle account administration duties such as billing and activity reports.

• Associate

  Burson-Marsteller

  (Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)

  May 2006 — December 2007 (1 year 8 months)

  Responsible for writing media relations materials, project execution and daily client service. Coordinate tactical programs and manage events. Advanced understanding of key trade publications and national media relevant to client industry and expectations. Able to translate client needs into media opportunities. Strong project management skills. Self-directed individual.

• Account Executive

  Zeno Group

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  June 2004 — May 2006 (2 years )

  Extensive public relations and event management. Executed new product launches through regional/national events and secured media coverage in each market. Coordinated New York City media tours. Researched, wrote and presented yearly plan and budget to clients. Established positive relationships with local and national media for client and event coverage.
  
  Began career at Zeno Group as an Assistant Account Executive, held from July 2004 until October 2005. Promoted to Account Executive in October 2005.

• Consumer Intern

  PR21

  (Privately Held; Public Relations and Communications industry)

  May 2003 — August 2003 (4 months)

  Extensive media pitching experience gained through various client work. Researched and wrote new business briefs for senior management. Assisted client staff in all aspects of agency work.

Kate Hill’s Education

• Purdue University

  B.A. , Communication - Public Relations; Political Science , 2000 — 2004

  Activities and Societies:

  Zeta Tau Alpha - Social Chair, Public Relations Student Society of America, Student Concert Committee - Publicity Director, Grand Prix Junior Board, Intercollegiate Horsemanship Club, John Purdue Club Scholarship

Additional Information

Kate Hill’s Websites:

• My Company
• Follow me on Twitter

Kate Hill’s Interests:

Writing; event planning; water sports; co-ed sports (softball, beach volleyball, flag football)

Kate Hill’s Groups:

PRSA, Chicago Sport and Social League

•    Purdue Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    Burson-Marsteller Group
•    Toy Industry Global
•    Marketing to Moms Coalition
•    Past & Present Edelman Employees
•    PRwise
•    Bloom, Gross & Associates PR Practice Discussion Group
•    Social Media Club Chicago

Kate Hill’s Honors:

Burson-Marsteller Gold Standard Award for Client Service, Fall 2006; Burson-Marsteller Gold Standard Award for Best Campaign, Fall 2006; Burson-Marsteller Gold Standard Award for Client Service, Spring 2007; Burson-Marsteller Gold Standard Award for Mediable Mentions, Spring 2007; Burson-Marsteller Gold Standard Award for Best Campaign, Spring 2007

Kate Hill’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• business deals
• reference requests
• getting back in touch