Kate Hill

Current

• Senior Associate at Burson-Marsteller

Past

• Associate at Burson-Marsteller
• Account Executive at Zeno Group
• Consumer Intern at PR21

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Education

• Purdue University

Recommended

2 people have recommended Kate

Connections

158 connections

Industry

Public Relations and Communications

Websites

• My Company
• Follow me on Twitter

Kate Hill’s Summary

Results-oriented, award-winning, creative media and consumer marketing professional with agency experience and background developing niche market campaigns (e.g. marketing to moms).

Visionary thinker with diverse experience in branding, strategy, writing and public affairs for clients such as Abbott Nutrition, Celestial Seasonings, Evenflo, Hormel Foods, Kia Motors, Radio Flyer, and Wheat Foods Council.

Adept at reinforcing brand attributes via development and implementation of cohesive, integrated marketing and public relations efforts.

Confident, articulate communicator with high-caliber research, writing, presentation and negotiation skills.

Passionate and consultative with the ability to cultivate and leverage lasting and productive client and media relationships.

Kate Hill’s Specialties:

Brand Marketing; Marketing to Moms; New Media and Social Networks; Toy and Juvenile Products Industries; Event Planning; Consumer Product Launches; Food and Nutrition; Spirits

Kate Hill’s Experience

• Senior Associate

  Burson-Marsteller

  (Public Company; WPPGY; Public Relations and Communications industry)

  December 2007 — Present (2 years )

  Key Accomplishments:
  • Achieved 33% year-over-year agency revenue growth for toy client account as a result of hugely successful new product launch resulting in more than 125 million impressions.
  
  • Pioneered multi-faceted campaign leveraging Radio Flyer’s brand heritage, unique workplace and new products, resulting in heightened product awareness and increased resume submissions for client. Developed messaging and materials positioning 91-year-old company as innovative. Achieved 50 percent year-over-year increase in media impressions, earning international coverage on CNN, ABC and CBS News.
  
  • Launched Similac brand's first major packaging redesign through large-scale, daylong consumer and media event in New York City with Ty Pennington. Oversaw all aspects of luncheon event for parenting media and company stakeholders. Supervised six team members, guiding tasks while providing support and feedback on work completed. Event resulted in more than 80 million media impressions to date.
  
  Clients and Contributions:
  • Provide strategic, integrated public relations and media services for global accounts ranging $25,000 to $750,000 in annual fees: Abbott Laboratories (Similac, PediaSure, Abbott Diabetes Care, Abbott Nutrition International); Avon Inc.; Celestial Seasonings; DeBeers; Ford Motor Co.; FutureWork Institute; Harlequin Enterprises Limited; HSBC; Hormel Foods (Compleats, Jennie-O Turkey Store, Natural Choice, SPAM); National Cattlemen’s Beef Association; National Fisheries Institute/Tuna Council; Radio Flyer, Inc.; Wal-Mart Stores; and Wheat Foods Council.
  
  • Serve as in-house resource for client-related consumer programs targeted to moms; keen understanding of behaviors and attitudes and well-versed in relevant media.
  
  • Collaborate with leadership to develop and present agency capabilities and business ideas to prospective clients.

• Associate

  Burson-Marsteller

  (Public Company; WPPGY; Public Relations and Communications industry)

  May 2006 — December 2007 (1 year 8 months)

  • Spearheaded Similac partnership-based promotion: developed media materials, liaised with clients and managed team of three. Garnered more than 15 million media impressions within two months.
  
  • Devised and implemented integrated consumer brand-building campaign for Similac. Contracted vendors and managed invoices; oversaw media launch event in New York City while securing interest from national media, achieving 100% attendance.
  
  • Managed key relationships with agency partners, as well as influential media; forged relationships with key parenting and family media.
  
  • Participated in new business procurement.

• Account Executive

  Zeno Group

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  June 2004 — May 2006 (2 years )

  Extensive public relations and event management. Executed new product launches through regional/national events and secured media coverage in each market. Coordinated New York City media tours. Researched, wrote and presented yearly plan and budget to clients. Established positive relationships with local and national media for client and event coverage.
  
  Began career at Zeno Group as an Assistant Account Executive, held from July 2004 until October 2005. Promoted to Account Executive in October 2005.

• Consumer Intern

  PR21

  (Privately Held; Public Relations and Communications industry)

  May 2003 — August 2003 (4 months)

  Extensive media pitching experience gained through various client work. Researched and wrote new business briefs for senior management. Assisted client staff in all aspects of agency work.

Kate Hill’s Education

• Purdue University

  B.A. , Communication - Public Relations; Political Science , 2000 — 2004

  Activities and Societies:

  Zeta Tau Alpha - Social Chair, Public Relations Student Society of America, Student Concert Committee - Publicity Director, Grand Prix Junior Board, Intercollegiate Horsemanship Club, John Purdue Club Scholarship

Additional Information

Kate Hill’s Websites:

• My Company
• Follow me on Twitter

Kate Hill’s Interests:

Enjoy a variety of literary and musical genres; fun-running, leisure-biking and other forms of unstructured exercise; traveling the U.S. and abroad; experiencing various cuisines; and staying abreast of environmental and animal welfare issues.

Kate Hill’s Groups:

PRSA, Chicago Sport and Social League

•    Purdue Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Public Relations Professionals
•    Burson-Marsteller Group
•    Toy Industry Global
•    Marketing to Moms Coalition
•    Past & Present Edelman Employees
•    PRwise
•    Bloom, Gross & Associates PR Practice Discussion Group
•    Social Media Club Chicago

Kate Hill’s Honors:

• 2009 Gold Trumpet – Marketing, Radio Flyer on Cloud 9, Publicity Club of Chicago, Chicago, Illinois
• 2009 Going for the Gold Team Award – Mediable Mentions, Launching the 2010 Ford Taurus, Burson-Marsteller, Chicago, Illinois
• 2008 Going for the Gold Team Award – Best Campaign, Similac Presents the Next Generation Nursery, Burson-Marsteller, Chicago, Illinois
• 2008 Going for the Gold Team Award – Integrated, Hormel Natural Choice Springs Into Health and Wellness, Burson-Marsteller, Chicago, Illinois
• 2007 Going for the Gold Team Award – Client Service, National Cattlemen’s Beef Association Summer Conference, Burson-Marsteller, Chicago, Illinois

Kate Hill’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• business deals
• reference requests
• getting back in touch