
Creative, Strategic Public Relations Professional; Parenting/Family Focus
Greater Chicago Area

Creative, Strategic Public Relations Professional; Parenting/Family Focus
Greater Chicago Area
Vast experience in consumer product launches targeting mom and baby. Expertise in marketing to moms and event planning, and a resource for all things parenting and family.
Oversee partnership-based programs for clients, developing strategy, creating materials, and leveraging key relationships with media. Provide strategic insight and identify industry issues and vulnerabilities. Assist with the development and implementation of an integrated consumer brand building programs, overseeing launch events for media and key client stakeholders, securing top-tier editorial attendees and ensuring top media attendance.
Goal is to be an "industry insider" for toys, infant products and health, and family/parenting trends.
Brand marketing
Family and parenting media
Marketing to moms
Toy industry
Juvenile products industry
Event planning and consumer product launches
Food and nutrition
Spirits industry
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
December 2007 — Present (2 years )
Develop and foster a relationship with clients and external audiences. Research, design, develop, implement, and manage routine client projects. Oversee day-to-day planning of major events. Handle media inquiries. Review materials (pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by junior colleagues. Develop materials on complex issues (Q&A, speeches, collateral materials). Maintain clear and consistent communication between the clients and account team. Liaise with other agencies to develop and complete client communications plan. Contribute to program development for the client and new business proposals. Handle account administration duties such as billing and activity reports.
(Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)
May 2006 — December 2007 (1 year 8 months)
Responsible for writing media relations materials, project execution and daily client service. Coordinate tactical programs and manage events. Advanced understanding of key trade publications and national media relevant to client industry and expectations. Able to translate client needs into media opportunities. Strong project management skills. Self-directed individual.
(Privately Held; 51-200 employees; Public Relations and Communications industry)
June 2004 — May 2006 (2 years )
Extensive public relations and event management. Executed new product launches through regional/national events and secured media coverage in each market. Coordinated New York City media tours. Researched, wrote and presented yearly plan and budget to clients. Established positive relationships with local and national media for client and event coverage.
Began career at Zeno Group as an Assistant Account Executive, held from July 2004 until October 2005. Promoted to Account Executive in October 2005.
(Privately Held; Public Relations and Communications industry)
May 2003 — August 2003 (4 months)
Extensive media pitching experience gained through various client work. Researched and wrote new business briefs for senior management. Assisted client staff in all aspects of agency work.
B.A. , Communication - Public Relations; Political Science , 2000 — 2004
Writing; event planning; water sports; co-ed sports (softball, beach volleyball, flag football)
PRSA, Chicago Sport and Social League
Burson-Marsteller Gold Standard Award for Client Service, Fall 2006; Burson-Marsteller Gold Standard Award for Best Campaign, Fall 2006; Burson-Marsteller Gold Standard Award for Client Service, Spring 2007; Burson-Marsteller Gold Standard Award for Mediable Mentions, Spring 2007; Burson-Marsteller Gold Standard Award for Best Campaign, Spring 2007