Kate Farber

Kate Farber

Director, Interactive Solutions

Greater New York City Area

Current
Past
Education
  • Dartmouth College - The Tuck School of Business at Dartmouth
  • Wake Forest University
  • Universidad de Sevilla
  • Tecnológico de Monterrey
Connections
332 connections
Industry
Internet

Kate Farber’s Experience

  • Director, Interactive Solutions

    RF|Binder Partners

    (Privately Held; Public Relations and Communications industry)

    December 2006Present (3 years )

    Kate Farber serves as the Director of Interactive Solutions developing social media communications programs for RF|Binder clients spanning a range of industries - from food & beverage to consumer products to financial services.

    During her time at RF|Binder, Kate has worked with account teams and clients on a range of exciting social media and Internet-based programs. Examples include planning a two-day mommy blogger conference hosted at a company’s headquarters, counseling multiple clients on their Twitter and Facebook strategies, managing the creation of corporate microsites, developing an interactive wine and food pairing wheel and assisting with a virtual wine tasting event for eight winemakers and 30 prominent wine bloggers.

  • Interactive Account Director

    Special Ops Media

    (Privately Held; Marketing and Advertising industry)

    September 2004December 2006 (2 years 4 months)

    As the Account Director at Special Ops Media, Kate oversaw online marketing campaign teams for blockbuster Universal Pictures and Focus Features films including King Kong and Brokeback Mountain as well as campaigns for An Inconvenient Truth (Paramount Classics) and Enron: The Smartest Guys in the Room (ThinkFilm). She managed various initiatives for Coca-Cola including a partnership with Recycle Mania, a college recycling competition.

    Kate expanded her roll to serve as the point person to identify and execute unique new-media partnership opportunities and to develop initiatives streamlining project organization and cross-departmental interaction.


Kate Farber’s Education

  • Dartmouth College - The Tuck School of Business at Dartmouth

    N/A , Business Bridge Program , 20042004

    Intensive management training program comprised of classes in accounting, finance, managerial economics, marketing strategy and management communication.

  • Wake Forest University

    BA , Psychology , 20002004

    Activities and Societies:
    Coursework included: Consumer Behavior, Entrepreneurship, Principles of Marketing, and Introduction to Business

    Extracurricular Groups/Activities Included:
    Delta Delta Delta Sorority - President, 2003
    National Entrepreneurship Association - Intern and Event Planning Assistant
    KidCommerce USA - Volunteer
  • Universidad de Sevilla

    N/A , Spanish , 20022002

    Studied Spanish politics, poetry and history. Lived with a local family and traveled independently throughout Spain.

  • Tecnológico de Monterrey

    N/A , Spanish , 20012001

    Lived with a local family and studied the Spanish language and Mexican history at a top university in Latin America.


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