
Director, Interactive Solutions
Greater New York City Area

Director, Interactive Solutions
Greater New York City Area
(Privately Held; Public Relations and Communications industry)
December 2006 — Present (3 years )
Kate Farber serves as the Director of Interactive Solutions developing social media communications programs for RF|Binder clients spanning a range of industries - from food & beverage to consumer products to financial services.
During her time at RF|Binder, Kate has worked with account teams and clients on a range of exciting social media and Internet-based programs. Examples include planning a two-day mommy blogger conference hosted at a company’s headquarters, counseling multiple clients on their Twitter and Facebook strategies, managing the creation of corporate microsites, developing an interactive wine and food pairing wheel and assisting with a virtual wine tasting event for eight winemakers and 30 prominent wine bloggers.
(Privately Held; Marketing and Advertising industry)
September 2004 — December 2006 (2 years 4 months)
As the Account Director at Special Ops Media, Kate oversaw online marketing campaign teams for blockbuster Universal Pictures and Focus Features films including King Kong and Brokeback Mountain as well as campaigns for An Inconvenient Truth (Paramount Classics) and Enron: The Smartest Guys in the Room (ThinkFilm). She managed various initiatives for Coca-Cola including a partnership with Recycle Mania, a college recycling competition.
Kate expanded her roll to serve as the point person to identify and execute unique new-media partnership opportunities and to develop initiatives streamlining project organization and cross-departmental interaction.
N/A , Business Bridge Program , 2004 — 2004
Intensive management training program comprised of classes in accounting, finance, managerial economics, marketing strategy and management communication.
BA , Psychology , 2000 — 2004
N/A , Spanish , 2002 — 2002
Studied Spanish politics, poetry and history. Lived with a local family and traveled independently throughout Spain.
N/A , Spanish , 2001 — 2001
Lived with a local family and studied the Spanish language and Mexican history at a top university in Latin America.