Kate McKinney
Social Media & Marketing Consultant
- Location
- Kansas City, Missouri Area
- Industry
- Marketing and Advertising
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Kate McKinney's Overview
- Current
-
- Social Media & Marketing Consultant at K2Media
- Consultant at Sweet Spot Marketing
- Co-Founder/Manager at KCKidsFun.com
- Past
-
- Freelance Writer, Editor and Blogger at (self-employed)
- Associate Attorney/Partner at Holman Hansen & Colville
- Associate Attorney at Untersee & Mallory, PC
- Assistant Prosecuting Attorney at Platte County Missouri Prosecutor's Office
- Education
-
- Vanderbilt University Law School
- Saint Mary's College
- Recommendations
-
3 people have recommended Kate
- Connections
-
279 connections
- Websites
Kate McKinney's Summary
At K2Media, we help local and national businesses use social media to support their overarching business goals.
We also partner with local PR professionals, web designers and developers as well as search engine marketers to provide a comprehensive online marketing strategy for every client. We even collaborate to serve on organized and integrated marketing teams with these firms as social media consultants and strategists.
Specialties
social media strategy, social media marketing, social media presentations, kansas city social media, marketing, writing, blogging
Kate McKinney's Experience
Social Media & Marketing Consultant
K2Media
Privately Held; 1-10 employees; Marketing and Advertising industry
2009 – Present (3 years)
K2Media is a full-service social marketing agency located in the Kansas City metropolitan area. We work with local and national brands across many industries, offering everything from employee, management and c-suite workshops (“Social Media 101”) to the collaborative creation of detailed online social marketing programs and campaigns to on-going management of said campaigns and programs.
Our team works with all relevant company personnel as well as other consultants and contractors to ensure the implementation of a totally integrated social media plan. We emphasize monitoring and measurement of social media efforts and believes that those efforts are as much a part of social media strategy as the creation of content.
We work with each client to identify goals and objectives of the client’s social media efforts and then customize a plan to meet those goals. We have experience implementing social media plans using many different tools such as Facebook, Twitter, YouTube, Flickr, Tumblr, MySpace, LinkedIn, and blogs as well as online communities/forums.
Consultant
Sweet Spot Marketing
Privately Held; 1-10 employees; Marketing and Advertising industry
2009 – Present (3 years)
Sweet Spot Marketing is an agency focusing on Search Engine Optimization (SEO) and Search Engine Advertising, including Pay-Per-Click (PPC). Through Sweet Spot, I collaborate with clients on social media needs. Together, we create a seamless marketing strategy and strong online presence.
Co-Founder/Manager
KCKidsFun.com
2008 – Present (4 years)
Operate KCKidsFun.com, an online resource related to Kansas City area children's activities. The site has a regularly-updated blog, an extensive events calendar and a comprehensive directory of child- and family-focused attractions, activities, classes and other business around the area.
Responsibilities include writing, maintaining site content, corresponding with readers and the business community, managing all social media bases including Facebook and Twitter, guiding business decisions based on metrics analysis, reader feedback and more.
Writer/Content Manager
R3R
Privately Held; 1-10 employees; Internet industry
March 2008 – Present (4 years)
Produce and edit web content and blogs for internet marketing agency R3R. Work with clients, project managers, and SEO/SEM managers to ensure that content serves strategic business objectives.
Kate McKinney's Education
Vanderbilt University Law School
J.D.
1993 – 1996
Saint Mary's College
B.A., History
1989 – 1993
Kate McKinney's Additional Information
- Websites:
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