Writer, Marketing with a human touch
Greater Seattle Area
Writer, Marketing with a human touch
Greater Seattle Area
Student of life
Writer
15+ years of advertising and marketing exp on both ad agency and client sides of biz
MBA in Intl Mgmt
Interest in community outreach and education, public service and public administration
Dedication to the world we live in - both from a social/human services angle, as well as environmental
budgeting
concept development
copywriting
customer service
editing
event planning
lead generation
management
market research
media planning and buying
product development
relationships
sales
strategy
sustainability and LOHAS market expertise
identifying <trends> as they are about to hit mainstream
volunteerism - experience with Child Advocates, City of Auburn Human Services Committee, Seattle Lifelong AIDS Alliance, Nature Conservancy of Washington, Greyhound Pets of America
(Privately Held; Online Media industry)
August 2009 — Present (5 months)
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(Privately Held; Computer Software industry)
September 2008 — August 2009 (1 year )
Market assessment; identify which market segments to pursue; develop marketing strategy and tactics; lead generation and list maintenance; sales tool development; press releases; media relations; product marketing tools and training materials and presentations.
Vigilos improves the profitability and effectiveness of companies by providing products that enable them to respond to operational events and physical security incidents by connecting systems, facilities and geographies.
(Public Company; 10,001 or more employees; WY; Paper & Forest Products industry)
August 2007 — September 2008 (1 year 2 months)
Handle issues that impact the entire business; manage marketing services team; accountable for vendor management, advertising, branding, development of collateral materials, traffic manager for projects; market research; segmentation and strategy development; media planning and buying; trade show coordination, lead generation; product and service training, cost control and budget management, etc.
Sustainability and LOHAS market expert for the CBPR business. Exciting stuff.
(Public Company; 10,001 or more employees; WY; Packaging and Containers industry)
March 2006 — August 2007 (1 year 6 months)
Marketing of Weyerhaeuser's in-store merchandising (P-O-P and retail packaging) offerings to retailers.
Sustainability and LOHAS market expert for the CBPR business.
Co-author of POPAI's Marketing At-Retail textbook, Revised Third Edition, Chapter 15
(Public Company; 10,001 or more employees; WY; Packaging and Containers industry)
September 2005 — March 2006 (7 months)
Marketing of Weyerhaeuser's in-store merchandising (P-O-P and retail displays) offerings to retailers and CPGs.
Sustainability and LOHAS market expert for the CBPR business.
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
December 2002 — December 2005 (3 years 1 month)
Marketing services for socially responsible (LOHAS-minded) businesses.
(Marketing and Advertising industry)
February 2004 — June 2005 (1 year 5 months)
Building client base by selling advertising for start-up LOHAS magazine.
(Real Estate industry)
September 1997 — September 2002 (5 years 1 month)
Created marketing department from scratch: developed marketing campaigns - print and online, including trade show presence, developed monthly e-zine, software product demos, branding, budgeting
Certificate , Human Services , 2009 — 2010 (expected)
Certificate , Write Your Life Story , 2009 — 2009
January 2009 - March 2009.
Memoir writing course.
Certificate , Writerrific: Creativity Training for Writers , 2009 — 2009
March 2009 - June 2009.
MBA , International Management , 2000 — 2002
BA , Journalism & Political Science , 1990 — 1994
A.A. , Journalism , 1988 — 1990
Drama, English, Voice 1986 — 1988
Roles: Anne in "Stage Door," Etta in "Going to See the Elephant"
Vocal performances: Disneyland, Hollywood Bowl and others not quite as memorable
Activities: Thespians, Powerhouse Players traveling drama troupe, Shakepeare competitions and others
My family, writing, gardening and landscaping, community service, making the world a better place, laughing and dreaming, working with my hero, Dennis Kucinich one day, telling stories to lift hearts and minds, getting published.
Society of Children's Book Writers and Illustrators (www.scbwi.org), Pacific Northwest Writer's Association (http://pnwa.org), P.E.O, Nature Conservancy, World Wildlife Fund, ASPCA
20+ marketing and advertising awards - IABC, AMA, AAF, and so on.