Kasper Krogh

Current

Account Manager at Hello Group

Past

Guest lecturer (pro bono) at Copenhagen Business School
Project Manager and junior planner at Rethink Advertising
Media-analyst at TV 2 | Reklame

Marketing assistant at Sony Music
Promotion-assistent at EMI-Medley Records

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2 more...

Education

Copenhagen Business School
ESERP / Staffordshire University
Niels Brock

Fjerritslev Gymnasium

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1 more...

Recommended

3 people have recommended Kasper

Connections

447 connections

Industry

Marketing and Advertising

Websites

Kasper Krogh’s Summary

Current focus is on client management and consultancy for a wide range of clients from pharma to Fortune 500's to start-ups.

The services performed refer to communication/advertising in general, however mostly through use of digital channels. Peripheral services are visual identity development, positioning, branding, marketing and media considerations. Extensive experience with start-ups based on approximately 15 venture capital funded project launches through 2007-09.

Corporate clients:
Adobe, Verizon, Nasdaq, HP, Vodafone, Novo Nordisk et.al.

Start-up clients:
Zecco.com (Søren Kenner), IIP (Martijn Tjho), GoHello (Francois Mazoudier), Zyb.com (Tommy Ahlers) + a large number of Morten Lund projects.

Kasper Krogh’s Specialties:

Manager. Team-leader. Businessman. Design manager. Business developer. Venture capital.

Kasper Krogh’s Experience

Account Manager

Hello Group

(Privately Held; Marketing and Advertising industry)

January 2007 — Present (3 years )

I am currently an Account Manager at Hello Group A/S and former Account Director for the New York based subsidiary "Hello Brand".

Services provided by Hello fall within the sphere of advertising in general, and online solutions in particular including information architecture, visual design, front-end development and service design.

Corporate clients: Adobe, Verizon, Nasdaq, HP, Vodafone, Novo Nordisk et.al.

Start-up clients: Zecco.com (Søren Kenner), IIP (Martijn Tjho), GoHello (Francois Mazoudier), Zyb.com (Tommy Ahlers) + a large number of Morten Lund projects.
Guest lecturer (pro bono)

Copenhagen Business School

(Educational Institution; Higher Education industry)

March 2007 — May 2007 (3 months)

I have had the pleasure of giving a short series of lectures at the Copenhagen Business School (CBS) for the Masters students on marketing, branding and tracking of communicational activities.

Through a case-assignment on creating a $1000 below-the-line campaign (including tracking) the students came out as a highly creative a very promising group of people.
Project Manager and junior planner

Rethink Advertising

(Privately Held; Marketing and Advertising industry)

June 2005 — August 2006 (1 year 3 months)

Projects included:
Tivoli Copenhagen (Runner-up in pitch)
Autobild.dk (Launch in Denmark)
Bolig Eksklusiv (Repositioning)
Kia Motors (Tactical sales)
Eilersen Furniture (Product development)

I had the pleasure of joining the Rethink team shortly after it had been founded by Lars Busekist and Thomas Prætorius. These founders were set on pushing the limits of innovation and communication, thereby lowering cost while improwing impact.
Media-analyst

TV 2 | Reklame

(Media Production industry)

September 2003 — August 2004 (1 year )

Tasks included tracking of TV-campaign effectiveness, creating custom segment profiles, optimization and adjustment of media-spread and general support tasks.
Marketing assistant

Sony Music

(Public Company; Music industry)

July 2003 — May 2004 (11 months)

Marketing assistant and coordinator for promotional activities during album releases of international artists.
Promotion-assistent

EMI-Medley Records

(Privately Held; 5001-10,000 employees; Media Production industry)

September 1997 — November 1998 (1 year 3 months)

Kasper Krogh’s Education

Copenhagen Business School

Masters , Design & Communications Management , 2003 — 2006

Thesis: “Innovation in advertising agencies”
ESERP / Staffordshire University

Ba-Ba , Bachelor of Business Administration , 2001 — 2002

Barcelona, Spain
Niels Brock

Market economist / Markedsøkonom , 1999 — 2001
Fjerritslev Gymnasium

High School , 1994 — 1997