Kasper Brandi Petersen

Kasper Brandi Petersen

Fixing online shopping for men

Location
Amsterdam Area, Netherlands
Industry
Apparel & Fashion

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Kasper Brandi Petersen's Overview

Current
Past
  • Performance Manager, Global Optimisation & Innovation at Maersk Line
  • Business Analyst, Travel Team Asia, Terminal Partnering at Maersk Line
  • Shareholder & Member of Advisory Board (part-time) at Universal Apps
Education
Connections

500+ connections

Websites

Kasper Brandi Petersen's Experience

Co-CEO & cofounder

The Cloakroom B.V.

Privately Held; 11-50 employees; Apparel & Fashion industry

March 2013Present (1 year 7 months) Amsterdam Area, Netherlands

- Building Europe's most customer-centric retailer in the area of men's clothing.
- Funded by Connect Ventures, Hein Pretorius (Naspers), Kees Koolen (Booking.com and Uber), Sina Afra (Markafoni) and Klaus Nyengaard (Just-Eat, SmartGuy).
- 30% growth each month since the launch and opening up local offices this year - first one in Copenhagen in September.

The Cloakroom makes life easier for guys who prefer to enjoy life instead of doing their own shopping. Through an online quiz and a style session with your personal shopper a hand-selected box of Scandinavian clothes will be shipped to your doorstep - free of charge.

Performance Manager, Global Optimisation & Innovation

Maersk Line

Privately Held; 10,001+ employees; Transportation/Trucking/Railroad industry

July 2012March 2013 (9 months) Copenhagen Area, Denmark

- Operational business development
- Supplier Performance management
- Retrofit financial model development

Business Analyst, Travel Team Asia, Terminal Partnering

Maersk Line

Privately Held; 10,001+ employees; Transportation/Trucking/Railroad industry

November 2011July 2012 (9 months) Dubai, UAE

Process and performance optimisation in key port terminals in the Middle East and Africa as part of a partnership program designed and implemented in collaboration with McKinsey.

Shareholder & Member of Advisory Board (part-time)

Universal Apps

June 2011May 2012 (1 year) Copenhagen Area, Denmark

Early stage advisor to the management on partner relations, business development and digital marketing.

Universal Apps was a part of the “Vækstfabrikken” (growth factory) pipeline funded by the Danish Ministry of Economic and Business Affairs. 4 full-time employees.

Sales Strategy Manager in Key Client Management

Maersk Line

Privately Held; 10,001+ employees; Transportation/Trucking/Railroad industry

December 2010November 2011 (1 year) Copenhagen Area, Denmark

The Key Client Management team drives global performance for 120 key clients (40% of the volume).

Key results:
- 31% increase in D&D invoices for Key Clients while I was responsible for the process (2010 to 2011).
- HQ lead on freetime negotiations for Nike, Foxconn, Samsung, BMW and Procter & Gamble.

Junior Consultant

Geelmuyden.Kiese

Privately Held; 51-200 employees; Public Relations and Communications industry

October 2010December 2010 (3 months) Copenhagen Area, Denmark

Ketchum Associate, which in 2011 was elected best PR Agency in the world (http://goo.gl/Ku3cN).

- Brand management for tech and pharma clients.

Cofounder

Small Fish PR

Partnership; 1-10 employees; Public Relations and Communications industry

May 2008October 2010 (2 years 6 months) Copenhagen Area, Denmark

Early stage consultancy focusing on digital marketing, PR and investor relations for tech start-ups. Managed a portfolio of 4 small- and medium-sized clients (2 to 18 employees).

Our work has resulted in coverage in a wide range of media, including Techcrunch, Børsen, Berlingske Business, Ekstrabladet, Jyllandsposten, Go’Aften Danmark, and Voice TV.

Privately Held; 201-500 employees; Consumer Services industry

January 2007June 2009 (2 years 6 months)

NGO for 100,000+ members. PR and public affairs focusing on promoting leadership as a discipline.

Sales Representative (part-time)

Statoil

Public Company; 10,001+ employees; STO; Oil & Energy industry

September 2004May 2007 (2 years 9 months) Copenhagen

B2C and B2B sales, telemarketing and financial evaluations of oil clients.

Kasper Brandi Petersen's Publications

  • Luxury consumption in China - The potential of niche luxury brands and design SME's in the first-tier cities

    • Lambert Academic Publishing
    • June 17, 2011

    The large international brands get all the attention when the potential of the Chinese luxury fever is discussed. Instead this book investigates the drivers of success for the numerous small international luxury brands that currently are flooding into China.

    54$ on Amazon.com

Kasper Brandi Petersen's Education

Maersk Line Graduate Programme

General Management

20112012

- Six Sigma Green Belt
- 42 days of offsite seminars in Copenhagen and at the India School of Business
- Terminal visits in Denmark and India
- GEMBA visit to the Global Service Center in Mumbai
- Vessel tour

I write a monthly column in Berlingske Business about graduate programmes, global trade, and shipping:
- Hvad skal vi dog med alle os universitetskandidater? http://goo.gl/Rifd7
- Hvem er dit næste talent? http://goo.gl/qo2Tk
- Kunsten at skabe et nyt marked: http://goo.gl/khd49
- En hyldest til de multinationale virksomheder: http://goo.gl/Yw4M6

Sun Yat-Sen University

MBA, Business Administration & Management

20092010

Exchange semester. Concluding thesis was a case study of Novo Nordisk; “Knowledge sharing with offshore R&D units in China”.

Copenhagen Business School

Master of Science (MSc), Business Administration and Strategic Market Creation

20082010

Master Thesis: Danish Design in China - A preliminary assessment of the market potential of Danish design firms in the first-tier cities - graded 10 (A).

Copenhagen Business School

BSc, Business Administration and Corporate Communication (HA Kom.)

20042007

Bachelor thesis: “Public relations and agenda-setting in a politicized market - a case study of Statoils Bio95 launch”. Graded 10.

Køge Business College

Business Economics & English

20012004

Concluding thesis: “Monetary policy in the Faroe Islands – how an independent currency affects trade” (A+)

Kasper Brandi Petersen's Skills & Expertise

  1. Management Consulting
  2. Shipping
  3. Change Management
  4. Stakeholder Management
  5. Project Management
  6. Performance Management
  7. Business Development
  8. Corporate Communications
  9. Entrepreneurship
  10. Team Management

Contact Kasper Brandi for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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