VP, Interactive Marketing - Leadership, Strategy, Management
Greater Chicago Area
- Current
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- VP, Interactive Services at ARS Interactive
- Past
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- Creative Director at B3 Interactive
- Lead Interactive Designer at Elliance
- Design Director at Microbytes
- Sr Interactive Designer at Techlogix
- Education
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- DePaul University - Charles H. Kellstadt Graduate School of Business
- University of Engineering and Technology, Lahore
- Recommended
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4 people have recommended Kashif - Connections
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132
connections
- Industry
- Marketing and Advertising
- Websites
Kashif Zaman’s Summary
My recipe for online success: raw creativity, actionable insights and systematic optimization.
During my 11 years of online marketing for Sears, Kmart, Kenmore, Craftsman, Eureka, Nestle Lean Cuisine, Stouffer's and many others, I have realized one thing that our industry will never settle down. And that is what I love about it!
I lead the Interactive Services group at ARS. I consider my true passion to be one-to-one relationship marketing.
Kashif Zaman’s Specialties:
Thought leadership, digital marketing strategy, change management, creative and account direction in consulting / agency setting, P&L, team building, motivation and retention
sales pitches, CRM consulting, behavioral and psychographic segmantation; test & learn strategy; purchase funnel optimization; social marketing
Kashif Zaman’s Experience
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VP, Interactive Services
ARS Interactive
(Privately Held; Internet industry)
September 2006 — Present (3 years 3 months)
Managing the interactive services department; providing leadership and strategy for major retail clients (SEARS, KMART, Quill) and household brands (Kenmore, Craftsman, Eureka).
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Creative Director
B3 Interactive
(Privately Held; Design industry)
October 2004 — September 2006 (2 years )
Interactive direction and strategy for Nestle brands including Lean Cuisine, Stouffers, Hot Pockets, Meals.com plus other B2B clients like Novelis and Summa Healthcare.
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Lead Interactive Designer
Elliance
(Privately Held; 11-50 employees; Internet industry)
March 2002 — October 2004 (2 years 8 months)
Everything relationship marketing; B2B and B2C clients, s-commerce projects, site redesigns, email programs.
Product development of a web-based suite of e-marketing tools: Ennect.com. I developed the marketing site as well as the user interface itself. -
Design Director
Microbytes
(Internet industry)
April 2001 — September 2002 (1 year 6 months)
A dot com venture. Lots of entrepreneurial energy. Many lessons learned.
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Sr Interactive Designer
Techlogix
(Privately Held; 201-500 employees; Computer Software industry)
October 1999 — April 2001 (1 year 7 months)
Established the multimedia department of the software development house. Executed e-commerce projects and other web-based applications.
Kashif Zaman’s Education
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DePaul University - Charles H. Kellstadt Graduate School of Business
MBA , Marketing Management and Strategy , 2006 — 2009
- Activities and Societies:
- Member Golden Key Honor Society
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University of Engineering and Technology, Lahore
B.Sc. , Enginering , 1993 — 1998
- Activities and Societies:
- Music Society, Drama Club
Additional Information
Kashif Zaman’s Websites:
Kashif Zaman’s Interests:
Sufi music, mime, urdu poetry
Kashif Zaman’s Groups:
Chicago Interactive Marketing Association
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DePaul MBA Association -
Interaction Design Association -
eMarketing Association Network -
DePaul University Alumni Association -
Chicago Interactive Marketing Association (CIMA) -
Social Media Marketing -
FWA -
Kellstadt Marketing Group
Kashif Zaman’s Honors:
Web Award 2004 - Web Marketing Association
Outstanding website: elliance.com
American Design Award 2004
March 04 winner for 'KashifZaman.com'
AIGA Pittsburgh 2003 - Judges choice award
for 'Pittsburgh Perspectives' Interactive CD
Kashif Zaman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
