Kashif Zaman

Current

• VP, Interactive Marketing at ARS

Past

• Creative Director at B3 Interactive/ Bennett Adelson
• Lead Interactive Designer at Elliance
• Design Director at Microbytes

• Sr Interactive Designer at Techlogix

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Education

• DePaul University - Charles H. Kellstadt Graduate School of Business
• University of Engineering and Technology, Lahore

Recommended

4 people have recommended Kashif

Connections

112 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company
• My Blog

Kashif Zaman’s Summary

I lead and manage the interactive services department at ARS.

In the past 10 years on the agency-side, I have spearheaded the online accounts for America’s top brands including: Sears, Kmart, Kenmore, Electrolux/ Eureka, Craftsman, Lean Cuisine, Stouffer's, Quill and The Great Indoors.

I consider my true passion to be one-to-one relationship marketing. I believe that the fun starts when we turn a brand into an experience and build a community of brand evangelists. It requires genuine creativity, systematic optimization and a focus on measurable results. The new breed of web 2.0 entrepreneurs inspire my approach to marketing.

Kashif Zaman’s Specialties:

LEADERSHIP & MANAGEMENT
Creative direction in consulting and agency setting; project management, P&L, processes optimization, change management, team building, motivation and retention, sales pitches

STRATEGY & ANALYTICS
Behavioral and psychographic targeting; test & learn approach; purchase funnel optimization; social media activation; corporate email & viral programs

HANDS-ON INTERACTIVE EXECUTION
Interactive design and development, information architecture, usability, flash

Kashif Zaman’s Experience

• VP, Interactive Marketing

  ARS

  (Internet industry)

  September 2006 — Present (2 years 11 months)

  Managing the interactive services department; providing leadership and strategy for major retail clients (SEARS, KMART, Quill) and household brands (Kenmore, Craftsman, Eureka).

• Creative Director

  B3 Interactive/ Bennett Adelson

  (Privately Held; 11-50 employees; Import and Export industry)

  October 2004 — September 2006 (2 years)

  Interactive direction and strategy for Nestle brands including Lean Cuisine, Stouffers, Hot Pockets, Meals.com plus other B2B clients like Novelis and Summa Healthcare.

• Lead Interactive Designer

  Elliance

  (Privately Held; 11-50 employees; Internet industry)

  March 2002 — October 2004 (2 years 8 months)

  Everything relationship marketing; B2B and B2C clients, s-commerce projects, site redesigns, email programs.
  
  Product development of a web-based suite of e-marketing tools: Ennect.com. I developed the marketing site as well as the user interface itself.

• Design Director

  Microbytes

  (Internet industry)

  April 2001 — September 2002 (1 year 6 months)

  A dot com venture. Lots of entrepreneurial energy. Many lessons learned.

• Sr Interactive Designer

  Techlogix

  (Privately Held; 201-500 employees; Computer Software industry)

  October 1999 — April 2001 (1 year 7 months)

  Established the multimedia department of the software development house. Executed e-commerce projects and other web-based applications.

Kashif Zaman’s Education

• DePaul University - Charles H. Kellstadt Graduate School of Business

  MBA , Marketing Management and Strategy , 2006 — 2009

  Activities and Societies:

  Member Golden Key Honor Society

• University of Engineering and Technology, Lahore

  B.Sc. , Enginering , 1993 — 1998

  Activities and Societies:

  Music Society, Drama Club

Additional Information

Kashif Zaman’s Websites:

• My Website
• My Company
• My Blog

Kashif Zaman’s Interests:

Sufi music, mime, urdu poetry

Kashif Zaman’s Groups:

Chicago Interactive Marketing Association

•    DePaul MBA Association
•    Interaction Design Association
•    eMarketing Association Network
•    DePaul University Alumni Association
•    Chicago Interactive Marketing Association (CIMA)
•    Social Media Marketing
•    FWA
•    Kellstadt Marketing Group

Kashif Zaman’s Honors:

Web Award 2004 - Web Marketing Association
Outstanding website: elliance.com

American Design Award 2004
March 04 winner for 'KashifZaman.com'

AIGA Pittsburgh 2003 - Judges choice award
for 'Pittsburgh Perspectives' Interactive CD

Kashif Zaman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch