Kasey Anderson (Sistrunk)

Current

AVP, Creative Services Specialist at Citizens Bank

Past

Account Manager at Donovan & Smith Marketing and Media, Inc.
Program Director, Next Great Companies at Michigan Economic Development Corporation
Corporate Events Specialist at Citizens Bank

Corporate Communications Specialist at Republic Bancorp Inc.
Fast Track Management Trainee at Republic Bancorp Inc.
Marketing Assistant at Chestnut Hills Golf Club
Public Relations Intern at The American Red Cross - Central Michigan Chapter
Community Relations and Marketing Intern at Lutheran Health Network
News Intern at WXMI Fox Channel 17, Grand Rapids

see less...

6 more...

Education

Michigan State University - The Eli Broad Graduate School of Management
Central Michigan University

Recommended

3 people have recommended Kasey

Connections

314 connections

Industry

Public Relations and Communications

Kasey Anderson (Sistrunk)’s Summary

Results-driven communications professional with cross-divisional training in the finance industry; experience managing communication programs in the corporate, agency and government settings; specialize in developing media and communication strategies leveraging traditional and online channels; experience developing and executing merger communications, complex sponsorship programs and corporate events

Kasey Anderson (Sistrunk)’s Specialties:

communication strategy, media strategy, public relations, media relations, internal communications, financial communications, merger communications, corporate event-planning, strategic project management, organizational leadership

Kasey Anderson (Sistrunk)’s Experience

AVP, Creative Services Specialist

Citizens Bank

(Public Company; 10,001 or more employees; Banking industry)

October 2008 — Present (10 months)
Account Manager

Donovan & Smith Marketing and Media, Inc.

(Marketing and Advertising industry)

November 2007 — October 2008 (1 year)

• Developed and implemented communication and public relations strategies for clients using both traditional and social media
• Managed client projects, adhering to strict deadlines
• Developed and maintained media relationships
• Managed client relationships
Program Director, Next Great Companies

Michigan Economic Development Corporation

(Government Agency; 201-500 employees; Government Relations industry)

August 2007 — October 2007 (3 months)

PROJECT MANAGEMENT
• Directed the planning for the Next Great Companies Project
• Acted as liaison between the MEDC, Project Core Committee, Stakeholders and select Michigan business and government leaders
• Worked with vendors and external organizations to advance progress of the planning process
COMMUNICATIONS / MEDIA RELATIONS
• Developed communication platform
• Oversaw the development of communication materials
• Established and maintained media relationships
Corporate Events Specialist

Citizens Bank

(Public Company; 1001-5000 employees; CRBC; Banking industry)

March 2007 — August 2007 (6 months)

• Directed the planning and execution of international and domestic corporate incentive trips
• Directed the planning and execution of corporate sponsorship events, including the Citizens Bank 400 (a NASCAR Nextel Cup Series™ event) and the Citizens Bank hospitality sponsorship at the Buick Open (an official PGA Tour® event)
• Assisted various departments and lines of business with the planning and execution of individual events
• Managed the following deliverables during event planning and execution: Negotiated contracts; worked with vendors, managed event logistics; managed budgets; oversaw project teams; directed internal communication efforts related to events; directed event execution process; directed the planning for future events
Corporate Communications Specialist

Republic Bancorp Inc.

(Public Company; 1001-5000 employees; RBNC; Banking industry)

May 2006 — March 2007 (11 months)

MERGER INTEGRATION
• Researched, developed and executed merger communications for employees and clients
CORPORATE EVENTS
• Planned and executed internal and external events for various lines of business
INTERNAL COMMUNICATION
• Created specialized internal communications and presentations for the Human Resources department
EXTERNAL COMMUNICATION – MEDIA RELATIONS
• Directed proactive media relations efforts; assisted with development of corporate media strategy
MARKETING
• Created marketing and advertising materials for mortgage originators and various sales professionals; managed media placement
Fast Track Management Trainee

Republic Bancorp Inc.

(Public Company; 1001-5000 employees; RBNC; Banking industry)

April 2004 — April 2006 (2 years 1 month)

CORPORATE COMMUNICATIONS (Jan. 2006 – April 2006)
• Managed internal and external communications, as well as corporate events
INVESTOR RELATIONS (Jan. 2006 – April 2006)
• Assisted with the production of the Annual Report and quarterly earnings communications
RISK MANAGEMENT (July 2005 – Jan. 2006)
• Assisted with financial reporting process audits for compliance with Sarbanes-Oxley 404, as well as routine operation audits
RETAIL BANKING (April 2005 – July 2005)
• Opened customer accounts and managed customer relationships
COMMERCIAL BANKING (Oct. 2004 – April 2005)
• Analyzed financial documents; structured loan proposals for lending committee presentations
HUMAN RESOURCES (April 2004 – Sept. 2004)
• Assisted with employee recruitment and screening processes; analyzed termination trends
Marketing Assistant

Chestnut Hills Golf Club

(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)

January 2004 — April 2004 (4 months)

· Managed internal and external communication, including news releases, newsletters and promotional materials
· Served as a liaison between Chestnut Hills Golf Club and local media; answered media inquiries and coordinated media appearances
· Created Media and Community Relations Plan for the Golf Club
Public Relations Intern

The American Red Cross - Central Michigan Chapter

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

August 2003 — December 2003 (5 months)

· Developed, planned and executed Chapter events, including an original, national award-winning educational program
· Managed external communications and media relations
· Created a public relations strategy for the Chapter
· Supervised a team of three public relations interns
Community Relations and Marketing Intern

Lutheran Health Network

(Privately Held; 5001-10,000 employees; Hospital & Health Care industry)

July 2003 — August 2003 (2 months)

· Developed communication plans for the multi-million dollar expansions of two Network hospitals
· Composed content for newsletters and various internal communications distributed to more than 5,000 employees at seven regional hospitals
· Assisted the Media Coordinator with proactive and reactive media relations efforts and strategies
News Intern

WXMI Fox Channel 17, Grand Rapids

(Public Company; 51-200 employees; NWS; Broadcast Media industry)

May 2003 — June 2003 (2 months)

· Evaluated news releases and media kits
· Researched and compiled broadcast stories
· Used an electronic news production system to make assignment schedules and insert broadcast stories in final production rundown

Kasey Anderson (Sistrunk)’s Education

Michigan State University - The Eli Broad Graduate School of Management

MBA , 2009 — 2011 (expected)
Central Michigan University

BAA , Integrative Public Relations / Marketing , 1999 — 2003

Activities and Societies:

Leadership Advancement Scholar, Alpha Chi Omega Sorority - President, Residence Hall Council - Vice President, Student Alumni Association - Class Officer, Campus Ambassador

Additional Information

Kasey Anderson (Sistrunk)’s Interests:

emerging public relations tools and trends, social media, professional networking, corporate strategy, leadership, mentoring

Kasey Anderson (Sistrunk)’s Groups:

Public Relations Society of America (July 2006 – July 2008)
· National Organization member
· Central Michigan Chapter member
· Corporate Communications Section member - National
· Membership Committee member - Central Michigan Chapter

InFORUM: Professional Women's Alliance (Oct. 2004 – Oct. 2007)
· Organization member

Alpha Chi Omega Sorority (April 2004 – Dec. 2007)
· Michigan State University Chapter Advisory Board member
· The University of Michigan Chapter Advisory Board member