Karthik Raju

Current

Associate Director—Measurement Science, API & Greater China at The Nielsen Company

Past

Senior Consultant - Advanced Analytics Group at Stax Inc.
Senior Client Service Executive at ACNielsen
Research Executive at Scope Marketing and Information Solutions Pvt Ltd.

Consultant at HP

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1 more...

Education

Anna University
Bharathiar University
Carmel Garden Matriculation Higher Secondary School

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Recommended

16 people have recommended Karthik

Connections

500+ connections

Industry

Market Research

Websites

Karthik Raju’s Summary

Change Leader - People, Products, Projects, Processes

Karthik Raju’s Specialties:

Management & Marketing Strategy, Market Research

Karthik Raju’s Experience

Associate Director—Measurement Science, API & Greater China

The Nielsen Company

(Privately Held; 10,001 or more employees; Market Research industry)

May 2008 — Present (1 year 7 months)
Senior Consultant - Advanced Analytics Group

Stax Inc.

(Privately Held; 51-200 employees; Management Consulting industry)

February 2005 — May 2008 (3 years 4 months)

• Lead the AAG and handle new Product development & Client development.
• Liaise and Advice Corporate, Venture Capital & Private Equity clients on Markets & Brands.
• Provide actionable advice to internal clients on project design, methodology & budgeting, sample design, surveys, data cleanup, analysis & insight generation.
• Prepare proposals, budgets, questionnaires, project management plan & analysis plan.
• Manage the web survey team & the data analytics team, analyze results, blend insights from different sources, recommend actions and prepare client reports & presentations.
• Mentor & Ensure Continuous training for team members and set high standards in terms of capabilities, accuracy and efficiency in deliveries.

Skill set:
• Multivariate analysis, Client Focus capabilities, Insight & Solution generation for clients’ specific needs.
• SPSS, MS Access, SQL, preliminary SAS and Inquisite for web surveys.
• Sawtooth Software for Conjoint Studies and web surveys.
Senior Client Service Executive

ACNielsen

(Public Company; 10,001 or more employees; Market Research industry)

December 2002 — January 2005 (2 years 2 months)

• Handled Business Development for new projects / clients.
• Liaised with clients to understand specific needs / problems.
• Designed Research Methodology & Sample Design.
• Budgeted & Prepared project estimates, wrote project proposals and questionnaires.
• Managed the field and analysis team, coordinated and controlled the various project stages.
• Analyzed results, recommended actions and prepared client reports & presentations
• Presented the findings & responded to client's queries and requests.

Some of the industries / product lines worked on:

• Consumer Products
• Healthcare Products
• Baby care Products
• Telecom & Mobile handsets
• Garments and Innerwear
• Beer
• Airlines
• TV and Print Media
Research Executive

Scope Marketing and Information Solutions Pvt Ltd.

(Privately Held; 11-50 employees; Management Consulting industry)

June 2001 — December 2002 (1 year 7 months)

• Managed projects through the entire Market Research and Consulting Project Cycles from Business Development to Insights Presentation to Solution Implementation.
• Authored syndicated reports on the Indian Call Centre Market, and Fruit Processing - Opportunities and Strategies for India for the Ministry of Food Processing Industries, GOI.
• Managed research for a business entry strategy project for EID Parry on Rural Empowerment and Development – A case study on this was done by Professor C.K. Prahalad, University of Michigan.

--- The company is currently called Scope eKnowledge and is based in Chennai, India.
Consultant

HP

(Public Company; 10,001 or more employees; Computer Hardware industry)

February 2000 — December 2000 (11 months)

• Development & Implementation of Strategic Marketing Plan for HP 10B calculators in the South Indian state of Tamil Nadu.

Karthik Raju’s Education

Anna University

MBA , Marketing and Systems , 1999 — 2001
Bharathiar University

BE , Civil Engineering , 1994 — 1998

Activities and Societies:

Secretary, Civil Engineering Association, Year 1997-1998
Treasurer, Civil Engineering Association, Year 1995-1996
Mess Manager, National Social Service Unit (NSS)
Carmel Garden Matriculation Higher Secondary School

Additional Information

Karthik Raju’s Websites:

Karthik Raju’s Interests:

Freemasons, Freemasonry, reading, making videos of nature and culture using my handycam, fishing, trekking. Audio Books are my latest passion, as I save a lot of time while reading more in the shortest possible time. It keeps me engaged productively while I travel.

Karthik Raju’s Groups:

ESOMAR—World Association of Opinion and Marketing Research Professionals
Applied Statistics Association of Sri Lanka—Life Member
The Sphinx Lodge No. 107 IC, Colombo, Sri Lanka
The Provincial Grand Lodge of Sri Lanka (Irish Constitution), Colombo, Sri Lanka
ACNielsen Alumni
The Advertising Club, Bombay, India.
Anna University MBA Alumni Association, Chennai, India.
Anna University Alumni Association, Chennai, India.
The American Center, Colombo, Sri Lanka.