
Vice President, Product Management, TrueDemand Software
San Francisco Bay Area

Vice President, Product Management, TrueDemand Software
San Francisco Bay Area
Profile
15 years experience in leading cross-functional teams of technical, functional and business focused members across product management, product marketing, business development and product development.
a) Proven expertise in product management including creation and execution of vision for products with annual core revenues of $70M and more than 300 clients, demonstrating capability for both market analysis and idea synthesis.
b) Strong command of product marketing techniques from conception to end-of-life; led launches of 7 new products.
c) Proven leadership in change management and transformation of more than 200 people team, located in both India and the US, through high growth as well as tough market conditions.
d) Demonstrated expertise in business development, through direct and indirect channels, in customers and prospects supporting $15M annual license revenue.
e) Skilled in developing and managing processes to balance roadmaps between customer requests and market requirements.
f) Extensive background in process design and implementation of demand planning, supply chain planning, factory planning and inter-enterprise collaboration solutions combined with in-depth knowledge of supply chain dynamics in multiple industries.
Supply Chain Management, Demand Management, Product Marketing, Product Management
(Privately Held; 11-50 employees; Computer Software industry)
October 2005 — Present (3 years 10 months)
TrueDemand enables retail suppliers to drive market share and become better trading partners to the world’s largest retailers by powering the Shelf Back Supply Chain.
(Public Company; 1001-5000 employees; EFX; Financial Services industry)
1900 — Present (109 years)
On the advisory board for Equifax since May 2008.
(Public Company; 1001-5000 employees; ITWO; Computer Software industry)
August 2003 — October 2005 (2 years 3 months)
a) Defined strategic direction of companys core products for demand, supply chain and factory planning solutions.
b) Increased customer satisfaction and managed annual revenues of $70M.
c) Developed pipeline through micro-segmentation and execution of cost effective, targeted marketing campaigns.
d) Supported sales through guidance in positioning of solutions, demo development, competitive intelligence gathering and early recognition of trends; introduced a new product to replace a successful product installed at 200 customers.
e) Managed analyst communication and customer advisory board and media outreach in support of market awareness.
f) Drove change management initiatives and increased operational efficiencies in product development across the US and India.
g) Defined goals and metrics aligned with short-term corporate goals and long-term strategic initiatives.
h) Managed development and launched new solutions for inventory optimization and sales and operations planning.
(Public Company; 1001-5000 employees; ITWO; Computer Software industry)
August 2000 — August 2003 (3 years 1 month)
a) Led 250 people team responsible for the development, product planning and product marketing of demand, supply chain and factory planning solutions.
b) Developed, from conception to launch, an inter-enterprise collaboration infrastructure that offered hosted planning applications, business document exchange and translation services.
c) Led team delivering products successfully through significant reductions and product transitions to India.
d) Managed process for consolidation of products to minimize overlap of legacy products and transition of customers.
e) Adopted strategic customers and sales teams to get direct feedback on product strategy.
(Public Company; 1001-5000 employees; ITWO; Computer Software industry)
August 1995 — August 2000 (5 years 1 month)
a) Created the vision and multi-year roadmap of demand and supply chain solutions; Moved products from customer driven niche product to a market driven offering with broad market appeal balancing customer satisfaction and market needs
b) Transformed the development process from a focus on short term roadmap to a focus on longer term market requirements
c) Managed the development of i2 Supply Chain Planner and i2 Factory Planner through the rapid expansion phase from just a few Hi-Tech customers to adoption across 70+ customers in multiple industries
d) Responsibilities included internal and external marketing, sales support, requirements management, roadmap management, algorithm design and project management
(Public Company; 201-500 employees; Computer Software industry)
June 1993 — August 1995 (2 years 3 months)
a) Complete implementation responsibility at 7 clients across metals, pharmaceuticals, industrial machinery manufacturers
b) Responsible for business requirements gathering and analysis, process redesign, solution design, algorithm creation, solution development, project planning and applications deployment
c) Developed algorithms for transfer batching, theory of constraints based capacity planning and inventory assignment
M.S., Industrial & Manufacturing Engineering , Industrial Engineering, Operations Research, Operations Management , May 1992 — May 1993
B.Tech. , 1987 — 1991
Blog on Supply Chain Management has some of my thoughts on current trends in SCM. http://scmmusings.blogspot.com/
Pragmatic Marketing Certified
Practical Product Management seminar