Karrie Sullivan

Current

Marketing at SmartSignal

Past

Director of Marketing - Navistar Financial Corp. at Navistar
Marketing Director - Truck Division at Navistar
Manager, CRM - Truck Division at Navistar

Independent Consultant at Allstate Insurance
Senior Consultant at Cap Gemini Ernst & Young
Trade Marketing Manager at cars.com
Marketing and Distribution Specialist at Nissan Motor Corp
Customer Service at Ford Motor Company

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5 more...

Education

University of Phoenix
Bowling Green State University
Findlay High School

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Recommended

7 people have recommended Karrie

Connections

500+ connections

Industry

Computer Software

Karrie Sullivan’s Summary

Fifteen years of marketing and strategy thought leadership with progressive responsibility. Heavy B2B experience, lots of CRM and integrated marketing communications, lots of sales channel integration, MBA. Hobbies: Painting, cooking, wine making, hanging out with our kids. Follow me on twitter: @bsmntbootlegger

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SmartSignal is the definitive leader in predictive analytics for power generation, oil & gas, and aviation because we provide the only technology that recognizes each piece of equipment as unique. Not only that but we have the people, patents, and hundreds of thousands of hours of experience to prove it...

Karrie Sullivan’s Specialties:

Marketing, automotive, B2B, B2C, consulting, strategy, CRM, Peoplesoft, Siebel, SAP, Oracle, Salesforce, management consulting, internet, web development, interactive, channel marketing, computer software, technology.

Karrie Sullivan’s Experience

Marketing

SmartSignal

(Privately Held; Computer Software industry)

October 2008 — Present (1 year 3 months)

Integrated Marketing Communications and PR lead for SmartSignal: a global B2B tech company selling sophisticated solutions to a technical audience. Charged with marketing strategy innovation, simplifying our message, creating excellence in execution, and raising the bar on marketing performance.
Director of Marketing - Navistar Financial Corp.

Navistar

(Public Company; 10,001 or more employees; NAV; Automotive industry)

November 2007 — October 2008 (1 year )

Oversee marketing organization including brand, strategy, product development, integrated marketing communications, etc. for financial services arm of the company.
Marketing Director - Truck Division

Navistar

(Public Company; NAV; Automotive industry)

September 2005 — November 2007 (2 years 3 months)

Truck organization - marketing position focused on raising level of marketing acumen within the retail channel.
Manager, CRM - Truck Division

Navistar

(Public Company; NAV; Automotive industry)

September 2003 — September 2005 (2 years 1 month)

CRM strategy, direct/database marketing, processes, and technology
Independent Consultant

Allstate Insurance

(Public Company; 5001-10,000 employees; Financial Services industry)

September 2002 — September 2003 (1 year 1 month)

CRM - Marketing - project management - led agency channel initiatives - operational process design/redesign - reporting - etc. - 1 year consulting project
Senior Consultant

Cap Gemini Ernst & Young

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

2000 — 2002 (2 years )

Disciplines: Branding, Strategy, Internet, ERP, Project Management, CRM and Database
International/Global
Industries: Consumer Packaged Goods, Financial Services, Automotive, Professional Services
Trade Marketing Manager

cars.com

(Privately Held; 201-500 employees; Automotive industry)

1998 — 2000 (2 years )

Trade Marketing - Focus on brand development and implementation to automotive dealers.

Donned many hats of marketing as is common in start-up companies. Everything from large trade shows, to product development and CRM, to pure advertising & strategy, to market research, to development of sales materials and tools.
Marketing and Distribution Specialist

Nissan Motor Corp

(Automotive industry)

1996 — 1998 (2 years )

Held both Marketing and Distribution (wholesale) positions for Inifiniti then Nissan. Worked heavily with dealer channel on marketing, business plans, financials, training, product launches, etc.
Customer Service

Ford Motor Company

(Public Company; F; Automotive industry)

1993 — 1996 (3 years )

Customer service experience with quick succession of promotion. Led to other opportunities in the automotive space.

Karrie Sullivan’s Education

University of Phoenix

MBA , Business , 2005 — 2007
Bowling Green State University

BA , Interpersonal and Public Comm , 1989 — 1993

Minored in International Relations. Took courses in Spanish, Japanese, and Chinese.
Findlay High School

Additional Information

Karrie Sullivan’s Interests:

Marketing, Social Media, Leadership Training, Promoting women in leadership, Mentoring, Coaching, SCUBA, Golfing, Biking, Travel, Hiking, Swimming, Boating, Cooking, Entertaining, winemaking.

Karrie Sullivan’s Groups:

BNC_Chicago, Menttium class of 2007, Business Marketers Association, American Marketing Association., North American Dealers Association, Taproot Foundation, execunet, toplinked.com, Marketing and Strategy Interest Group, International Association of Business Communicators (IABC), Naymz.com, BGSU Alumni Association, BGSU Chicago Alumni Chapter, http://www.fastcompany.com/user/karrie-sullivan, http://www.flickr.com/people/karriesully/